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➤ Simplify Product Strategy, Amplify SuccessIn today’s fast-paced SaaS world, growth often leads to complexity. Features get added without validation, teams chase tasks that don’t move the needle, and suddenly your product is no longer aligned with what customers truly need. Without a customer-driven strategy, achieving true product-market fit can feel impossible, leaving you reacting instead of leading.➤ The High Cost of ComplexityComplexity comes at a price—falling customer engagement, rising churn, and difficulty scaling effectively. When products become cluttered with low-value features, teams get frustrated, and customers disengage. Wasted resources and missed opportunities drain energy and hinder growth, and your brand risks losing relevance in a competitive market.➤ Imagine a Customer-Centric Product RoadmapImagine a product strategy built on true customer needs. A simplified, intentional roadmap where every iteration strengthens market fit. With a customer-centric approach, your product becomes a solution that exceeds expectations. Customer engagement rises, loyalty deepens, and growth becomes achievable. Your teams are not only building but building the right things, cutting waste and maximizing impact.➤ We Understand the Struggles of Tech LeadersWe know the pressure to grow, scale, and continually meet customer expectations. It’s frustrating to watch your product lose focus and your team’s efforts become fragmented. Many leaders face these challenges, but the good news is there is a clear way forward—one that brings clarity, alignment, and renewed purpose.➤ A Customer-Focused Strategy for Lasting GrowthThe solution lies in simplifying your product strategy and aligning every decision with what your customers truly need. By focusing on customer insights, iterating purposefully, and launching with impact, you will: • Reduce Complexity: Cut unnecessary features and streamline development to focus on what matters. • Increase Engagement: Build products that resonate, leading to deeper connections with users and improved retention. • Drive Growth: Align your product with market needs to retain customers, expand reach, and ensure sustainable growth.This isn’t about doing less—it’s about doing better. It’s about building a product that connects, scales, and leads your market.➤ Ready to Simplify and Scale?Schedule a conversation to explore how a strategic, customer-focused approach can transform your product and drive real growth. https://calendly.com/cassandrawilcox/30min
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Product EngineerKeepdoingUnited States
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Fractional CtpoMinmax Product Labs May 2023 - PresentCassandra transforms her clients by helping them break free from the perfectionism and internal misalignment that’s stalling their product’s growth. She enables CEOs to shift from over-engineering to a learning-driven approach, where fast, customer-driven iterations replace guesswork. By aligning leadership and product decisions with real customer needs, Cassandra empowers her clients to create products that resonate with their market. This transformation unlocks clarity, allowing companies to scale with confidence, deliver real value, and achieve the sustainable growth they’ve been striving for. -
Fractional Cto, CisoSawa May 2023 - Jun 2024Oakland, California, UsSpearheaded Sawa's information security strategy, eliminating all applciation vulnerabilities, enabling a key bank partnership and launch of a customer-centric SmartCard.Developed a data automation system, enhancing personalized customer support and streamlining operations. -
CtoStatusphere Dec 2019 - May 2023Winter Park, Florida, UsAt Statusphere, an pre-series-A Influencer Marketing startup, I spearheaded the development and execution of the technical strategy, leading a cross-functional team of engineers and designers to innovate and drive growth. My role was pivotal in transforming visionary ideas into a scalable brand-creator marketplace, marking the company's evolution from concept to a competitive player in the influencer marketing ecosystem.Key Achievements:- Leadership and Strategy: Directed the cross-functional product engineering team, fostering a culture of empowerment and innovation. Crafted and executed the company's technical vision, aligning it with business goals to ensure market competitiveness and sustainability.- Product Engineering and Architecture: Built the brand-creator marketplace from scratch, employing a hands-on approach as a full-stack web application engineer. Introduced serverless architectures and infrastructure as code, significantly enhancing scalability, performance, and cost-efficiency.- Investor Engagement and Funding: Played a critical role in investor due diligence processes, articulating the company's technology strategy and potential. My efforts were instrumental in securing over $6M in seed funding, positioning the company for accelerated growth and innovation.- Revenue Growth and Market Impact: Contributed to the company's impressive achievement of $2.5M in Annual Recurring Revenue (ARR), underlining the effectiveness of our market strategies and the robustness of our technical infrastructure. -
Product Engineering ManagerStreetlogic® Apr 2018 - Dec 2019Orlando, Florida, Us(Previously Known As FLEAT) Full Stack Web Development featuring Node, React, Postgres, AWS, and Firestore -
Ceo, Product & EngineeringCode Hangar Jul 2015 - Dec 2019Orlando, Fl, UsRapid minimum viable app development for early-stage startups. Technical Product Strategy & Full-stack Engineering. -
Full Stack DeveloperCareer Fair Plus Nov 2016 - Dec 2018Orlando, Fl, UsFull Stack Web Development with Angular, React, React Native, Firestore, Node, & MongoDB -
Javascript InstructorSkillcrush Oct 2016 - Feb 2018New York, Ny, UsMentor, teacher, and cheerleader for Intro to JavaScript students -
Software EngineerRight Brain Media Jan 2012 - Oct 2015Orlando, Fl, UsWeb Software Development and Management. Full-Stack Javascript featuring AngularJS, Node/Express, and MongoDB. -
Frontend DeveloperSoutheast Media Group Mar 2007 - Dec 2011
Cassandra Wilcox Skills
Frequently Asked Questions about Cassandra Wilcox
What company does Cassandra Wilcox work for?
Cassandra Wilcox works for Keepdoing
What is Cassandra Wilcox's role at the current company?
Cassandra Wilcox's current role is Product Engineer.
What is Cassandra Wilcox's email address?
Cassandra Wilcox's email address is cs****@****ail.com
What is Cassandra Wilcox's direct phone number?
Cassandra Wilcox's direct phone number is +140780*****
What are some of Cassandra Wilcox's interests?
Cassandra Wilcox has interest in Science And Technology, Environment, Arts And Culture.
What skills is Cassandra Wilcox known for?
Cassandra Wilcox has skills like Web Development, Css, Web Applications, Html5, Javascript, Web Design, Project Management, Photoshop, Jquery, User Interface, Xhtml, Html 5.
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