Cassie Young Email & Phone Number

New York, New York, Us

Primary is New York’s premier seed-stage venture capital fund. With $1 billion in AUM, we take a low volume, high conviction approach to backing exceptional founders in healthcare, fintech, built world, infrastructure and B2B software. We are privileged to have partnered with category-defining businesses such as Chief, Alloy, K Health and many more on their paths from seed to unicorn.I lead B2B SaaS investments for Primary and manage our Impact program. Primary’s Impact team is our value creation unit - a full-time team of 20+ experienced operators across GTM, Finance and People - and the largest of any seed fund in the world.Promoted from Partner in 2022.Sample Board Engagements:-Board Observer, Zenlytic-Board Member, Bravely-Board Member, Alium-Investor/Board Member, Relay Commerce (Interim CEO January 2022-June 2022)-Investor, Lantern-Investor, Lyric-Investor, Operator.ai-Investor, 1mind-Board Observer, Black Crow AI

New York, Ny, Us

New York, Ny, Us

Teacher in Pavilion's CRO School, Rising Executive School and Enterprise GTM School. Classes include "Managing CEO and Board Expectations" and "Storytelling with Data." Recognized as Pavilion University "Lecturer of the Year" for 2021.

Nashville, Tennessee, Us

In addition to serving as the executive sponsor for Sailthru post-acquisition, I also served as Marigold's (fka CM Group) Chief Customer Officer. In that capacity I focused on providing an outstanding end-to-end customer experience across our family of marketing technology brands and acted as a trusted partner and adviser to our CEO on general business operations and M&A. Our customer team spanned 200+ team members across 10 global offices and multiple brands and included customer success, strategy and optimization, renewals and upsells, support, implementation engineering and professional services.-----Marigold is an Insight-owned family of global marketing technology brands including Sailthru, Campaign Monitor, Delivra, Emma, Vuture and Liveclicker. By joining together these leading brands, CM Group offers a variety of world-class solutions that can be used by marketers at any level. Headquartered in Nashville, CM Group has US offices in NY, LA, SF, Pittsburgh and Indianapolis, and global offices in Australia, London, New Zealand and Uruguay.

Nashville, Tennessee, Us

Chief Revenue Officer/global growth owner for Sailthru, a part of the CM Group family of brands (acquired December 2018). Led go-to-market strategy for Sailthru’s transition into the enterprise market in addition to broader client services responsibilities. Increased average ACV by 59% in one year. Managed a shift away from traditional outbound selling and toward referral and community-based sales, ultimately resulting in a a 73% improvement in LTV/CAC in six months. Reoriented sales process around customer value creation and ROI.Sailthru raised $48MM from RRE (Series A), Benchmark (Series B) and Scale Venture Partners (Series C) before exiting to Campaign Monitor/Insight Partners at the end of 2018. Throughout out my nearly 7-year journey with Sailthru, I acted as a critical partner to our multiple CEOs and board members.

Nashville, Tennessee, Us

Oversaw client services organization globally (60+ employees across six offices - North America, EMEA and ANZ) with full P&L responsibility for Sailthru's installed base of customers (subscription and professional services/implementation). Led a 57% improvement in annual gross churn and a 51-point increase in NPS.

Nashville, Tennessee, Us

Built and scaled analytical products and strategic services for Sailthru customers.——————————————I joined Sailthru as VP Analytics & Optimization in 2013 - after 3 years as a delighted client - to launch a new function focused on customer strategy; in that role, I introduced new frameworks for defining and measuring customer ROI and for empowering a more strategic client services organization. It is that same passion for driving customer success that prompted me to spend 3+ years leading our global client services organization, and that ultimately resulted in me also assuming responsibility for our new logo sales team at the start of 2018 as our Chief Commercial Officer. My personal analytics and thought leadership work at Sailthru was featured by publications such as NYTimes, Mashable, VentureBeat, Inc. Magazine, Women's Wear Daily and WIRED.

New York, Ny, Us

I spent a year with GLG working on new business/online innovation by way of the minimum viable product (MVP) approach, during which time we leveraged my analytics frameworks to improve understanding of new business economics and ultimately, to inform a complete pivot in the company's online business strategy (then known as "HighTable.com"). In my final months, I collaborated closely with GLG Labs at its inception. Promoted from Senior Director within 6 months of joining organization.

New York, Ny, Us

In 2010 I joined Savored as an early employee, where I served as a key player on the executive team and directed all marketing functions as well as general business analytics, strategic partnerships and several special ops initiatives (despite being initially hired to run only acquisition and retention). During my tenure, we expanded the business to 10 cities; diversified our acquisition mix to include paid search, affiliate and display; improved email revenue by over 300%; introduced a new experiences product that doubled customer lifetime value within months of launch; and launched major distribution partnerships with OpenTable, Zagat, Google and many others.

New York, Ny, Us

Supported Brad Garlinghouse and his consumer VP team (reported to AOL's SVP Business Operations) on a host of different initiatives related to performance analytics for the consumer properties - Mail, Homepage, etc. - turnaround strategy, M&A and new revenue/monetization opportunities. Engineered revenue trade-off model for customer experience/ad sales teams and built early business case assessments for AOL's foray into mobile.

Boston, Ma, Us

Worked as an independent analytics contractor while studying for my MBA full-time at Dartmouth. Principal client engagement was a 10-month marketing analytics and CRM strategy project with Hawaiian Airlines where I was focused on email revenue, conversion funnel optimization, customer lifecycle programs and ancillary revenue opportunities. Also aided Sapient with build-out of marketing analyst team in SF.

New York, Us

Managed eight-figure direct response acquisition program (direct mail, paid search, display, affiliates, email, TV), strategic partnerships and subscription analytics for the company's B2C jobseeker business during a period of explosive growth (company grew from 50 to almost 400 employees). Collaborated closely with Executive, Product and Finance teams. Promoted from Analyst in June 2007 and Senior Analyst in March 2008. Consistently recognized as a top performer. These three years were paramount to me discovering my passion for data-driven business growth.

New York, Us

New York, Us

New York, New York, Us

Worked on a variety of deals in the media and technology sectors, including the Viacom/CBS company separation and a leveraged recapitalization for a major BPO. Became a mouse-less pro at Excel.

New York, Ny, Us

Initiated several monetization and optimization initiatives for "Sprinks," company's early sponsored links platform. On a more lighthearted note, helped several colleagues study for the GMAT by tutoring them in stats and calculus!

Mba

Ab

High School