Cassie Young Email and Phone Number
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Seasoned SaaS and growth executive turned VC. Immediately prior to Primary, I spent nearly seven years as a key business partner to the CEO and Board of Directors at Sailthru (marketing tech). I was hired by Sailthru’s co-founders to launch a new function focused on customer strategy and analytics during a period of rapid growth, ultimately resulting in a specialized global client services team and a $20MM Series C from Scale Venture Partners in December 2013. In 2015 I onboarded a new CEO and collaborated closely with both our CEO/CFO to execute a turnaround strategy from 2015-2018; in that period we grew ARR by 187%, reduced gross churn by 57% and led the company to cash flow and EBITDA profitability in 2018. Sailthru was acquired by Marigold (fka CM Group, wholly owned by Insight Partners) in December 2018 as part of a martech roll-up play. Following the Sailthru acquisition, I joined the executive leadership team of Marigold and managed a $200MM+ P&L with a globally distributed team of 200+ people in the US, Europe and ANZ.Featured as #25 on The Software Report's "Top Women in SaaS" in 2018.For assistance with media requests, please contact katheryn@primary.vc.
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General PartnerPrimary Venture Partners Jan 2020 - PresentNew York, New York, UsPrimary is New York’s premier seed-stage venture capital fund. With $1 billion in AUM, we take a low volume, high conviction approach to backing exceptional founders in healthcare, fintech, built world, infrastructure and B2B software. We are privileged to have partnered with category-defining businesses such as Chief, Alloy, K Health and many more on their paths from seed to unicorn.I lead B2B SaaS investments for Primary and manage our Impact program. Primary’s Impact team is our value creation unit - a full-time team of 20+ experienced operators across GTM, Finance and People - and the largest of any seed fund in the world.Promoted from Partner in 2022.Sample Board Engagements:-Board Observer, Zenlytic-Board Member, Bravely-Board Member, Alium-Investor/Board Member, Relay Commerce (Interim CEO January 2022-June 2022)-Investor, Lantern-Investor, Lyric-Investor, Operator.ai-Investor, 1mind-Board Observer, Black Crow AI
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MemberChief May 2020 - PresentNew York, Ny, Us -
Instructor / Ambassador / Executive MemberPavilion Jan 2018 - PresentNew York, Ny, UsTeacher in Pavilion's CRO School, Rising Executive School and Enterprise GTM School. Classes include "Managing CEO and Board Expectations" and "Storytelling with Data." Recognized as Pavilion University "Lecturer of the Year" for 2021. -
Chief Customer Officer, Cm Group (Expanded Multi-Brand Role Post-Acquisition)Cm Group Dec 2018 - Jan 2020Nashville, Tennessee, UsIn addition to serving as the executive sponsor for Sailthru post-acquisition, I also served as Marigold's (fka CM Group) Chief Customer Officer. In that capacity I focused on providing an outstanding end-to-end customer experience across our family of marketing technology brands and acted as a trusted partner and adviser to our CEO on general business operations and M&A. Our customer team spanned 200+ team members across 10 global offices and multiple brands and included customer success, strategy and optimization, renewals and upsells, support, implementation engineering and professional services.-----Marigold is an Insight-owned family of global marketing technology brands including Sailthru, Campaign Monitor, Delivra, Emma, Vuture and Liveclicker. By joining together these leading brands, CM Group offers a variety of world-class solutions that can be used by marketers at any level. Headquartered in Nashville, CM Group has US offices in NY, LA, SF, Pittsburgh and Indianapolis, and global offices in Australia, London, New Zealand and Uruguay. -
Chief Commercial / Revenue Officer, SailthruCm Group Feb 2018 - Mar 2019Nashville, Tennessee, UsChief Revenue Officer/global growth owner for Sailthru, a part of the CM Group family of brands (acquired December 2018). Led go-to-market strategy for Sailthru’s transition into the enterprise market in addition to broader client services responsibilities. Increased average ACV by 59% in one year. Managed a shift away from traditional outbound selling and toward referral and community-based sales, ultimately resulting in a a 73% improvement in LTV/CAC in six months. Reoriented sales process around customer value creation and ROI.Sailthru raised $48MM from RRE (Series A), Benchmark (Series B) and Scale Venture Partners (Series C) before exiting to Campaign Monitor/Insight Partners at the end of 2018. Throughout out my nearly 7-year journey with Sailthru, I acted as a critical partner to our multiple CEOs and board members.
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Executive Vice President, Global Customer Success / Client Services, SailthruCm Group Sep 2014 - Feb 2018Nashville, Tennessee, UsOversaw client services organization globally (60+ employees across six offices - North America, EMEA and ANZ) with full P&L responsibility for Sailthru's installed base of customers (subscription and professional services/implementation). Led a 57% improvement in annual gross churn and a 51-point increase in NPS.
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Vp Analytics & Optimization, SailthruCm Group May 2013 - Sep 2014Nashville, Tennessee, UsBuilt and scaled analytical products and strategic services for Sailthru customers.——————————————I joined Sailthru as VP Analytics & Optimization in 2013 - after 3 years as a delighted client - to launch a new function focused on customer strategy; in that role, I introduced new frameworks for defining and measuring customer ROI and for empowering a more strategic client services organization. It is that same passion for driving customer success that prompted me to spend 3+ years leading our global client services organization, and that ultimately resulted in me also assuming responsibility for our new logo sales team at the start of 2018 as our Chief Commercial Officer. My personal analytics and thought leadership work at Sailthru was featured by publications such as NYTimes, Mashable, VentureBeat, Inc. Magazine, Women's Wear Daily and WIRED.
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Vice President, Head Of Marketing & Analytics For New BusinessGlg May 2012 - May 2013New York, Ny, UsI spent a year with GLG working on new business/online innovation by way of the minimum viable product (MVP) approach, during which time we leveraged my analytics frameworks to improve understanding of new business economics and ultimately, to inform a complete pivot in the company's online business strategy (then known as "HighTable.com"). In my final months, I collaborated closely with GLG Labs at its inception. Promoted from Senior Director within 6 months of joining organization. -
Vice President, MarketingSavored, Inc. 2010 - 2012New York, Ny, UsIn 2010 I joined Savored as an early employee, where I served as a key player on the executive team and directed all marketing functions as well as general business analytics, strategic partnerships and several special ops initiatives (despite being initially hired to run only acquisition and retention). During my tenure, we expanded the business to 10 cities; diversified our acquisition mix to include paid search, affiliate and display; improved email revenue by over 300%; introduced a new experiences product that doubled customer lifetime value within months of launch; and launched major distribution partnerships with OpenTable, Zagat, Google and many others. -
Mba InternAol May 2010 - Aug 2010New York, Ny, UsSupported Brad Garlinghouse and his consumer VP team (reported to AOL's SVP Business Operations) on a host of different initiatives related to performance analytics for the consumer properties - Mail, Homepage, etc. - turnaround strategy, M&A and new revenue/monetization opportunities. Engineered revenue trade-off model for customer experience/ad sales teams and built early business case assessments for AOL's foray into mobile. -
Independent Contractor, Strategy & AnalyticsSapientnitro 2009 - 2010Boston, Ma, UsWorked as an independent analytics contractor while studying for my MBA full-time at Dartmouth. Principal client engagement was a 10-month marketing analytics and CRM strategy project with Hawaiian Airlines where I was focused on email revenue, conversion funnel optimization, customer lifecycle programs and ancillary revenue opportunities. Also aided Sapient with build-out of marketing analyst team in SF. -
Manager, MarketingLadders Mar 2008 - Jun 2009New York, UsManaged eight-figure direct response acquisition program (direct mail, paid search, display, affiliates, email, TV), strategic partnerships and subscription analytics for the company's B2C jobseeker business during a period of explosive growth (company grew from 50 to almost 400 employees). Collaborated closely with Executive, Product and Finance teams. Promoted from Analyst in June 2007 and Senior Analyst in March 2008. Consistently recognized as a top performer. These three years were paramount to me discovering my passion for data-driven business growth. -
Senior AnalystLadders Jun 2007 - Mar 2008New York, Us
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AnalystLadders Jul 2006 - Jun 2007New York, Us
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Analyst - Technology, Media, And TelecommunicationsCiti Jul 2005 - Jul 2006New York, New York, UsWorked on a variety of deals in the media and technology sectors, including the Viacom/CBS company separation and a leveraged recapitalization for a major BPO. Became a mouse-less pro at Excel. -
Online Marketing InternAbout.Com 2003 - 2003New York, Ny, UsInitiated several monetization and optimization initiatives for "Sprinks," company's early sponsored links platform. On a more lighthearted note, helped several colleagues study for the GMAT by tutoring them in stats and calculus!
Cassie Young Skills
Cassie Young Education Details
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The Tuck School Of Business At DartmouthMba -
Duke UniversityAb
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MendhamHigh School
Frequently Asked Questions about Cassie Young
What company does Cassie Young work for?
Cassie Young works for Primary Venture Partners
What is Cassie Young's role at the current company?
Cassie Young's current role is General Partner at Primary Venture Partners, Seasoned SaaS Executive.
What is Cassie Young's email address?
Cassie Young's email address is ca****@****ail.com
What is Cassie Young's direct phone number?
Cassie Young's direct phone number is +197388*****
What schools did Cassie Young attend?
Cassie Young attended The Tuck School Of Business At Dartmouth, Duke University, Mendham.
What are some of Cassie Young's interests?
Cassie Young has interest in Analytics, E Commerce, Consumer Internet.
What skills is Cassie Young known for?
Cassie Young has skills like Analytics, E Commerce, Digital Marketing, Crm, Email Marketing, Marketing, Google Analytics.
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