Alvaro Castaneda Email & Phone Number

Málaga, Al, Es

Málaga, Malaga, Es

Managing Salesforce Maketing, Service and Sales Clouds ☁️

Province Of A Coruña, Galicia, Es

• Define global retention strategy with special focus in churn rate, bonus cost and customer Life Time Value.• Verify that all Retention processes are correctly described and adapted to each jurisdiction.• Unify the KPIs that allows the comparison between the different jurisdictions in terms of retention activity.• Point of contact with product unit for the implementation of the product strategy in each jurisdiction together with the Country Manager.• Monitor and improve each jurisdiction by analysing the competitor’s strategy• Perform the necessary market analyses to compare Luckia’s management ratios with respect to the peers defined in the Retention area. • Monitor and report market shares in terms of active players, LTV, churn, retention bonus cost…

Province Of A Coruña, Galicia, Es

• Planning, managing and deploying global multi-channel CRM strategy for the company's brands (Spain, Portugal, Colombia and .com)• Leading an international team of CRM executives• Managing promotional calendars and ad hoc communications plans and delivery• Managing and delivering customer lifecycle campaigns to drive retention and customer growth objectives (registrations and deposit conversion, effective onboarding, churn reduction, reactivation, upsell, cross sell)• Campaigns briefing and coordination of assets across multiple stakeholders (design, social and acquisition) • Owning and optimising all game content across website, mobile and app• Identify and implement revenue generating opportunities across the business e.g. new game providers, product developments, lobby optimisation• Ensure Marketing teams are integrating game content as a key part of their acquisition and CRM strategies• Managing and delivering the game content roadmap covering a wide range of third party suppliers• Set up, configure and manage back office tools for Games operations to run effectively/efficiently• Report on KPI performance to key stakeholders across the business• Ensure smooth running of the gaming’s operational aspects such as fraud, bonus abuse, payments and KYC

London, Gb

The day to day planning and execution of the Spanish CRM program, with responsibility for customer data management, implementation of the email marketing plan and campaign reporting. The objective is to analyse and optimise all CRM campaigns to create a personalised and world class CRM experience. Responsibilities: • Manage the CRM execution within the retention area for Spanish brands. •Execute and analyse all CRM retention activity to members on a monthly cycle. • Execute an integrate communications plan using a mixture of marketing channels where appropriate: Email, Mobile, Facebook, DM, Onsite Offer Personalisation and Tele-Marketing. • Execute the CRM plan using all targeting activity and co-ordinate it with the rest of the CRM team to ensure no overlaps. • Help brief in creative, copy and data requirements to the marketing/data team as required. •Report on CRM campaign results (open rates, CTR, engagement etc.) • Update customer support on all CRM campaigns. • Execute a monthly testing strategy to ensure optimisation remains at the heart of all communication. • Work closely with Marketing and CRM team to share learnings and optimise communications across all brands. • Work with Data Scientist team to optimise campaigns.

London, England, Gb

• Mainly focusing on developing business throughout the Spanish speaking Markets. Strategic planning. Scoping and identifying new business opportunities. • Developing client relationships. Good understanding of companies, procedures, market and cultural relations in their specified region. • Accountable for coordinating multiple projects and using consultative skills to develop and present relevant solutions.

• Ensuring we successfully plan, execute, and analyse high-quality automated email marketing campaigns across our B2B customers• Enabling our communication programme to maximise the lifetime value of our customers by delivering the smartest, best in class email experience possible• Increasing the consistency of reporting and insights across the regions, increasing speed, depth and transparency of data analysis• Building and maintaining the relationship with customers, suppliers and resellers • Sending out quotations and sales orders

Granada, Granada, Es

- Helping customers with their cash queries. - Accurately and efficiently process and record routine transactions for bank customers including cashing checks, accepting deposits and withdrawals, processing loan payments and money transfers.- Promote and advise on the bank's products and services.

Calgary, Alberta, Ca

The Alumni Association's mission is to promote and foster the lifelong commitment of current and future alumni to the University of Calgary.Responsibilities:• Handle alumni queries• Updating alumni records and managing the alumni database.• Data cleaning, SQL updates, bulk mailings

Leadership Competencies Development Programme

Pdg, General Management Program

Bachelor Of Business Administration (B.B.A.), Business/Managerial Economics

Bachelor Of Business Administration (B.B.A.), Business/Managerial Economics

Bachelor Of Business Administration (B.B.A.), Business/Managerial Economics

Bachelor Of Business Administration (B.B.A.), Business/Managerial Economics