~Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.~Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.~Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

~Monitor industry statistics and follow trends in trade literature.~Seek and provide information to help companies determine their position in the marketplace.