Caster Teoh Email & Phone Number

Received the 2023 Comms Excellence Awards by MCI as campaign lead for the Retirement Planning Campaign. Tasked as Content Lead to spearhead the strategy and development of cross-agency campaigns to promote financial literacy and retirement planning, while simultaneously designated as Brand Lead in visioning and revitalising communications for the Board’s.

As the Campaign Lead, I was responsible for the conceptualisation, content planning, and marketing of the annual CPF Retirement Planning Campaign to improve retirement adequacy and drive CPF top-ups. My scope includes assessing the creative agency’s proposal and providing strategic direction to refine messaging and strategy - achieving highest metrics in.

As the work is multifacted, I adapted to versatile roles from training and outreach in B2B partnerships, to digital marketing for B2C campaigns. I pivoted physical engagement to create the first digital CPF Planner during the pandemic that won Gold in Most Effective Use for Government Sector at Markies Awards 2022. I also led the annual Retirement Planning.

Singapore

• Career Highlights:
• As an Account Lead for a government financial client (CPF Board), secured additional retainer and developed creative and content strategy for nationwide roadshows
• Managed team and ensured timely delivery of creative services and production assets, and operations compliance to third-party guidelines
• Lead trainer for imparting client knowledge and familiarisation of roadshow mechanics to all crew members with emphasis on humility and customer service
• Produced highest results measured across four years of campaign metrics as evaluated by research agency partner
• Received inaugural Best Event (Gold) Award / Government Sector and Best Event (Silver) Award / Community Service at the Marketing Events Awards 2018Responsibilities:

Singapore

• Career Highlights:
• Managed the creative content, planning, strategy, training, operations, execution, and research evaluation of nationwide B2C roadshows for a returning client from the government financial sector after a competitive.
• Exceeded initial client KPIs with a breakthrough increment by 115% of the client’s Net Promoter Score from the previous year, and onsite outreach to over 150,000 members that was 75% greater than initial target
• Nominated in The Way of The David Awards “The Young Punk” - an awards modelled after the company founder David Ogilvy and his values“The New Kid on the Block: Youthful and energetic, this is for the rising star of our.

Singapore

• Career Highlights:2016
• Project Management Lead for a global business and financial forum in Cambodia with the Prime Minister of Cambodia as a guest-of-honour. Travelled independently between China, Cambodia and Singapore to liaise with.
• Account/Project Management Lead for the private launch of a whisky collector brand involving hologram technology (Client: Glenfarclas)
• Account/Project Management Lead for the Singapore coordination of a production with F1 driver Jenson Button for a global F&B brand in partnership with the Ogilvy Hong Kong team (Client: Chandon)
• Simultaneously led other projects while assisting in other team members’ events ranging from conferences, summits to launches i.e. show calling, floor, stage and vendor management (Clients: AIA, Frasers Property, UPS.
• Team Lead managing client campaign and event pitches, generating a breakthrough in revenue for FY 2015/2016

Singapore

Embarked on a five-month rotational programme in Hogarth & Ogilvy (H&O), undertaking versatile roles from creative conceptualisation and copywriting, account servicing to project and event management.

Singapore

• These were good times. Here is where I met great people, got to work hard – and party even harder.
• Assistant to the Marketing Executive in developing and executing station promos and events – from designing, writing and preparing collaterals, to event planning, set-up and other liaison duties

Bachelor’S Degree, Communication Studies, Second Upper Honours

The Interdisciplinary track allows one to discern and choose topic coverages from Advertising & PR, Broadcast & Cinema Studies.

Squared Online Certificate In Digital Marketing, Marketing

A five-month digital marketing leadership course developed with Google, endorsed by the Interactive Advertising Bureau (IAB) and Institute.

Professional Certificate In Digital Marketing And Content Creation, Marketing

NUS-ISS (Institute of Systems Science, National University of Singapore) and SMA (Singapore Media Academy) – in collaboration with.

Diploma In Media & Communication, Mass Communication/Media Studies

Citizen Journalism (Mediacorp Pte Ltd, Feb 2009) An industry project with Channel NewsAsia for current affairs programme I-Journalist.