Chris Castle Email & Phone Number

Santa Clara, Ca, Us

My team owns Product Marketing responsibilities for the global colocation product family that encompasses the bulk of Equinix’s retail space and power and data center offerings.• Delivered the global launch (Enablement, Analyst Relations, Marketing readiness, Public announcement) of Equinix multi-year sustainability initiative to optimize thermal efficiency across all data centers worldwide. • Drove core business integration improvements for equinix.com resulting in more than 2x increase in traffic engagement between business and product pages for the highest propensity segment of target customers.• Delivered global channel partners GTM plan and launch for new colocation product.• Strategic partnership with product management team to develop product position and GTM strategy for new power, cabinet, liquid cooling, and service products.Skills: Product Marketing | Go-to-market Strategy | Cross-functional Team Leadership | Sales Enablement | GTM (Go to Market) Strategy | Messaging and Positioning | Product Management | SaaS Product Development | Technical Marketing | Product Lifecycle Management | Product Launch | Content Development | Sales and Partner Enablement | Analyst Relations | Creative Services | Paid Social Media | Strategic Thinking | Teaching | Editing

• Brought Equinix’s first new major colocation product to market; identity, positioning, targeting, messaging, comms, global enablement, direct sales and channel selling SME engagement• Established globally consistent and locally adaptable GTM framework and practices for colocation business; shepherded PMM best practices into new regional org structure• Team coverage for $4.5B colocation product families; Data center product and services, SaaS infrastructure monitoring, and related accessories products• Marketing & sales funnel support from awareness through customer success including analyst engagement, social media, blog program, web-presence, playbooks, technical and enablement assets

Redwood City, Ca

• Portfolio messaging and positioning; collaboration with corporate Brand, and core Marketing to deliver innovative and powerful storyline from platform through product• Established cross-functional new product introduction process to coordinate the organization from concept through market launch• Global portfolio enablement for Sales, internal functions, Executive onboarding; Award-winning portfolio overview presentation • Team operations: editorial calendar, professional development, team events, collaboration tools, budget and meetings

Redwood City, Ca

• Recognized for exceptional in-person and online presentations; Sales Kickoff, Leadership events; • Introduced Equinix’s first SaaS offering to the marketplace, positioning, messaging, targeting, enablement and associated collateral• Developed, delivered, and enabled the first cross-portfolio externally-facing roadmap presentation for Selling teams

San Jose, Ca

The Cisco Software Product Group is responsible for the introduction of 'smart services'​ to Cisco direct customers and partners. We use a SaaS model to enhance our offerings; transforming Cisco's multi-billion dollar technical support service experience from reactive to proactive. As a Product Manager, I drive the development and refinement of our services to maximize the value to our customers. This includes roadmap development, market trials, and feature delivery. • Led the general availability market launch for Smart Net Total Care (SNTC) service; - Drove 5 central and 3 regional team plans to completion - Established the first smart services product launch execution plan - Delivered to the plan on schedule, on budget - Teams achieved all defined goals and metrics - Awarded "Mission Impossible" award in recognition of this achievement• Established customer data protection practice for Smart Net Total Care - covering more than 9000 enterprise users and 4000 internal users. • Creating first data sharing platform to ensure secure exchange of data across services delivery and operational teams, globally.

San Jose, Ca

As a smart services Business Development Manager I was tasked with identifying, capturing, and ensuring the success of our early adopter customers in both Americas and Asia-Pacific sales regions:• Drove business growth from 50 to 250 Enterprise-level customers for new service offering, Annual bookings rate covering more than $1Billion• Demand generation activities and co-ordination including funnel & pipeline management• Pre-sales activities, presentations, and deal support, sales plan management & achievement (non-commissioned)• Go to market / route to market plans; service adoption and penetration planning and execution• Organizational communication and alignment, sales and internal business training• Requirement development/Market feedback

Milpitas, Ca

• Led the turnaround of a poorly performing product line with high failure rate to become the second most profitable laser product line with nearly perfect customer approval rating; DoD and Defense Contractor experience• Full P&L responsibility, lifecycle management, and global marketing / sales leadership for 5 laser product lines generating combined revenue over $10 Million • New product development targeting the materials-processing industry; market research, roadmap, specification and scope definition, establishing strategic clients and complimentary partnerships, sales training and product experience feedback

Milpitas, Ca

• Sales training, collateral development, forecast coordination, pricing, and other key sales management activities for a $90M business unit• Conceptualized, built, and promoted an online information resource to foster information proliferation and retention throughout global sales and marketing using MS SharePoint• Increased customer engagement at tradeshows by 15%, generated new media outlet opportunities, drove relevant metrics, and measured improvement among the global sales team

Milpitas, Ca

Technical programs and support for high-volume laser product lines

Mountain View, Ca

• Managed OEM clients and lead Technical Sales for house-accounts worldwide; met or exceeded sales targets in every quarter• Unofficial Product Line Manager for NPRO® laser products, having both profit & loss as well as strategic marketing responsibilities; $5M+ annual product family

Cupertino, Ca

San Luis Obispo, Ca

Mba, 2008

Activities and Societies: Member: GSRB - Graduate Student Representative to Leavy MBA Business ProgramAwards: Dean's Leadership Award.

Bs, Physics

Activities and Societies: Pi Kappa Alpha, Running Thunder, ASI - Board of directors, Logging Team, Order of Omega, SPS, Rec Sports