Carlos Castro Email & Phone Number

Bogotá, Bogota, Co

Bogota

Development of digital marketing strategies, content management, sales funnels, launch of infoproducts, marketing automation with messaging CRM, email marketing, writing, design, editing, and development of all types of graphic and audiovisual material for brands and projects.

Bogota

Management of commercial productivity and digital transformation projects, implementation of BI and CRM Salesforce applications, among others.

Bogota

Operative sales support and design of the sales and marketing strategy for the Hospital Logistics and maintenance services (biomedical engeneering) business units.

Bogotá D.C. Area, Colombia

Accompaniment and management of projects or improvement actions for the group companies and their clients. Coordination of new projects within the hospital logistics sector, mainly in the automation of pharmaceutical services.

Bogotá D.C., Colombia

Founder of Heal me - Health & Wellness Travel, a company for the commercialization of health services, as well as the advice and accompaniment to people who wish or need to travel to Colombia for health reasons. Certified Medical Tourism Professional by the MTA.

Bogotá D.C., Colombia

Advice on the structuring of the portfolio of services, as well as the planning and execution of the strategy of positioning of the firm. Creation of the website and other commercial material.

Bogotá

Evaluation project for the Healthcare Tourism Sector Business Plan translated as “Developing world Class Sectors: Healthcare Tourism”, identifying the level of execution and relevance of the strategic initiatives embodied and based on them adjust and / or reformulate the strategic vision of the healthcare tourism sector in the short, medium and long term as well as the specific actions to be carried out between the public and the private sectors to increase productivity and sectoral competitiveness.

Colombia

• Sales: Account managers support, english translations, representation of the company.• Email marketing: Development of email campaigns for internal and external costumers• Business intelligence: benchmark, competitive analysis and market research.• Operative marketing: planning, design and implementation of marketing and advertisement campaigns. • Integrated Marketing strategies in order to generate traffic in social media networks and web sites.• Web sites’ content administration. Blog administration.

Colombia

 Sales: Costumer prospecting, contact and presentation of the company; preparation of proposals and contracts; keep in touch with clients to meet their needs. Preparation of RFPs, RFIs and Market Research responses for public and private companies. Operational: Getting client’s functional requirements and giving them to the software developers; consulting on process optimization. Marketing: Contact with marketing and publicity agencies; Company representative in events, conferences and technology fairs. Participation in projects: Strategic Planning, Cloud Computing, Website Renewal

Bachelor Of Business Administration (Bba), Business Administration And Management, General

Activities and Societies: ConsultAndes: University association for consulting SMEs. Major in Marketing: Consumer behavior, market.

Master Of Science (Msc), Sports, Leisure And Tourism International Management

Activities and Societies: Founding member of the SLT Association: Networking and events organization. SLT Association: Organization.

Diplome, Digital Marketing, Interlat - Escuela Latinoamericana De Negocios En Internet

120 hours of virtual lessons.

Diplomatura, Gerencia De Proyectos Pmi - Pmbok V6

Diplomatura, Liderazgo Y Gerencia