Cat Gerke

Cat Gerke Email and Phone Number

Coowner and Director of Strategy and Partnerships @ The Designory Studio
Byron Bay, NSW, AU
Cat Gerke's Location
Byron Bay, New South Wales, Australia, Australia
About Cat Gerke

I am a seasoned marketing professional driven by a passion for cultivating thoughtful and engaging campaigns. Throughout my career, I have taken leadership roles in crafting campaigns that adapt to the evolving dynamics of marketing and business landscapes. My commitment to conservation and the environment led me to join The Byron Bay Wildlife Hospital &Sanctuary in 2023, where I assumed the role of Marketing Manager for both non-profit businesses. In this capacity, I spearheaded the development of marketing strategies aimed at enhancing consumer, corporate, and donor engagement across various fundraising initiatives, events, and ongoing capital projects. Additionally, I undertook the restructuring and augmentation of revenue streams across park operations, retail, café, education, events, and experience departments, ensuring a more financially resilient organisation.

Cat Gerke's Current Company Details
The Designory Studio

The Designory Studio

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Coowner and Director of Strategy and Partnerships
Byron Bay, NSW, AU
Employees:
3
Cat Gerke Work Experience Details
  • The Designory Studio
    Coowner And Director Of Strategy And Partnerships
    The Designory Studio
    Byron Bay, Nsw, Au
  • Byron Bay Wildlife Hospital
    Marketing Manager
    Byron Bay Wildlife Hospital Aug 2023 - Present
    Byron Bay, New South Wales, Australia
    • Social media strategy, management and content creation across Facebook, Instagram, TikTok and Youtube.• Written copy for website and media articles in relation to wildlife and conservation. • Events and fundraising: Including end-to-end event planning, partnerships, fundraising, ticketing, and merchandise design.• Corporate partnerships with donors and businesses including Volvo, NRMA, SCCU and others. • Website design. • Graphics and business documents (including Impact Reports) for external and internal stakeholders. • Graphics for NSW Government Community Wildlife Education Project including website course.• Advertising campaigns for digital and print.
  • Byron Bay Wildlife Hospital
    Business Services Manager
    Byron Bay Wildlife Hospital Jul 2023 - Oct 2023
    Byron Bay, New South Wales, Australia
  • Byron Bay Wildlife Sanctuary
    Marketing Manager
    Byron Bay Wildlife Sanctuary Jul 2023 - Present
    Knockrow Nsw
    • Developed and executed a comprehensive Marketing/Branding and Advertising strategy, strategically aligned with revenue generation across all business segments.• Website design integrated with new e-commerce website and CRM and ticketing platform, Roller. • Implemented and managed the adoption of a new CRM program, Roller, streamlining operations and improving customer relations for maximum impact on revenue.• Applied graphic design expertise to create visually compelling materials across digital, print, and advertising platforms, reinforcing brand messaging and supporting revenue-generating initiatives.• Initiated and managed a Corporate Partnership Program, leveraging negotiations to deliver core deliverables and contribute to the realisation of capital works projects.• Led fundraising events from ideation to execution, working autonomously to secure donors, auction items, and overseeing full event planning and management.• Social media strategy, management and content creation across Facebook, Instagram, TikTok and Youtube.• Written copy for website and media articles in relation to wildlife and conservation. • Graphics and business documents (including Annual Reports, menus, function packages) for external and internal stakeholders. • Advertising campaigns for digital and print.
  • Cat Gerke Creative
    Artist
    Cat Gerke Creative Jan 2021 - Present
    Byron Bay, New South Wales, Australia
    • Founded and established a successful original art and print business with collections featured in renowned Australian galleries, including Gallery Alchemy, The Toowoomba Gallery, and The Affordable Art Fair.• Solo exhibition at Gallery Alchemy in 2022.• Launched online print collection in Australia, strategically expanding distribution channels to Europe and US with print partners.• Demonstrated business acumen by creating a flourishing enterprise, leveraging artistic passion and talent to penetrate markets both in the United States and Europe.
  • Lion & Lamb
    Content Creator And Photographer
    Lion & Lamb Mar 2021 - Jul 2021
    Lismore, New South Wales, Australia
    Provided expert consultancy services to Lion & Lamb clients, specialising in content creation, social media strategy, and photography.Delivered high-end imagery that consistently outperformed expectations, enhancing clients' visual presence and brand impact.Leveraged my in-depth skills to analyze client needs and tailor content strategies that aligned with their specific goals and objectives.Applied a strategic approach to social media management, implementing best practices and innovative techniques to optimise engagement and performance.Utilised my photography expertise to capture compelling visuals that not only met but exceeded client expectations, contributing to their overall success.Acted as a trusted advisor, offering strategic insights and recommendations to clients on how to elevate their online presence and effectively communicate their brand identity.
  • The Designory Studio
    Head Of Marketing And Partnerships
    The Designory Studio Apr 2016 - Mar 2021
    316 Bronte Road, Waverley
    • Autonomously managed the end-to-end marketing, PR, and brand management strategies across all consumer touch-points for the business.• Spearheaded the partnership portfolio for four large residential development projects, overseeing negotiation, deliverables, and fostering key stakeholder relationships, resulting in transactions exceeding $5 million.• Content creation for all partnership deliverables, photoshoots, social media and TV commercials, signage, advertising, and media campaigns.• Designed, rebranded, and formulated the strategic direction for The Designory in 2016, culminating in the successful launch of the accommodation arm of the business in early 2018.• Drove website design and social media initiatives for The Designory, the e-commerce platform (The Design Hunter), and the accommodation business (Barefoot Escapes).• Utilised professional photography to enhance partnership deliverables and showcase major projects, adding a visually compelling element to marketing efforts.• Proactively identified potential partners, developing persuasive pitch documentation and presentations that highlighted the business's value proposition and fostered successful collaborations.
  • The Design Hunter
    Marketing And Pr Manager
    The Design Hunter Apr 2016 - Feb 2021
    Waverley
    Marketing and PR | Web Design | Print Design | Website Management | Social Media | EDM Design | Print Design | Brand Management
  • La Maison.
    Brand Manager
    La Maison. Oct 2011 - Apr 2016
    Sydney, Australia
    • Established La Maison's social media profiles, crafting a comprehensive strategy and providing creative direction for enhanced brand visibility.• Managed the online store, including copywriting, photography and e-commerce design.• Graphic design for signage, online campaigns, and magazine advertising.• Showcased creative direction in developing visually appealing designs that contributed to the success of online and offline marketing initiatives.• Optimised website and e-commerce functionality for a seamless customer experience and enhanced business potential, leading to the launch of a B2B website in 2015.
  • Bells N Whistles Events
    Freelance Marketing Manager
    Bells N Whistles Events Aug 2013 - Sep 2014
    Sydney, Australia
    Graphic Design | Social Media Platforms | EDM | Website Co-Ordination | Social Analytics | Prepress Design | Print and Online Ad Creation and Submission
  • Interior-Apartment
    Creative Director
    Interior-Apartment Jun 2010 - Jun 2014
    Sydney, Australia
    A interior design and decoration website connecting readers with beautiful inspiration to transform their home. More then just another interior and lifestyle blog! Inspiring images, gorgeous stores and fabulous products all written in a way which promotes readers to travel off page to linked sites and purchase goods from site of origin. Integrated solutions for businesses to advertise direct to consumers. On page ads, paid posts and product featuring is just one of the services Interior-Apartment offers. On page views growing rapidly to over 1,000 per day + a growing Facebook + Pinterest community.THIS BLOG WAS SOLD TO A THIRD PARTY IN JUNE, 2014

Cat Gerke Education Details

Frequently Asked Questions about Cat Gerke

What company does Cat Gerke work for?

Cat Gerke works for The Designory Studio

What is Cat Gerke's role at the current company?

Cat Gerke's current role is Coowner and Director of Strategy and Partnerships.

What schools did Cat Gerke attend?

Cat Gerke attended Australian Institute Of Business, Unsw Australia, Australian Institute Of Music.

Who are Cat Gerke's colleagues?

Cat Gerke's colleagues are Emma Denton.

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