Cat Guffin Email & Phone Number

• Conceptualized, produced, and edited social media content ensuring cohesive branding and high-quality visuals
• Managed and organized extensive photo assets, streamlining access for the team to support ongoing projects and campaigns
• Developed and scheduled social media campaigns aligning content strategy with company goals and seasonal trends
• Designed visually compelling pitch decks that effectively communicated project proposals, integrating brand elements and key messaging for clear, persuasive presentations
• Created eye-catching magazine advertisements, ensuring alignment with SH Built's branding and promoting services to a wider audience, driving engagement and brand recognition

Aspen, Colorado, United States

• Redesigning responsive website for Aspen custom home builder, optimizing user experience and executing using SquareSpace
• Lead meetings with multiple stakeholders to present progress and gather feedback
• Manage end-to-end design process as the sole UX designer
• Produce deliverables such as competitive analysis, sitemap, low-fi wireframes, and prototype

Los Angeles, California, United States

• Enthusiastic UX Designer with experience going through all stages of the design process. Passionate about balancing customer and business needs, while communicating effectively.
• Currently redesigning the SH Built responsive website
• Conduct meetings with clients to understand UX goals, communicate progress, and gather feedback
• Execute all stages of the design process from research to prototyping and execution
• Iterate designs based on feedback from usability testing

• Captured editorial-style photos for album covers and social media, working with artists such as Fi Sullivan and Forrest Taylor to align visuals with their artistic vision
• Directed and executed on-site video and photography shoots for diverse clients, ensuring alignment with creative briefs
• Select, review, and edit both video footage and photographs according to storyboards and brand guidelines
• Planned, shot, and edited real estate photography for Dahlonega Inn on Main, optimizing visuals for their website and social media

• Captured live concert photography for venues' social media, highlighting the energy of each performance and ensuring comprehensive coverage of all acts
• Delivered edited photos and videos by 10 AM the following day to band and venue marketing managers for promotional use
• Worked with a range of venues in Austin, Atlanta, and Los Angeles, including Stubb’s Amphitheater (AUS), Emo’s Austin, The Masquerade (ATL), and The Lodge Room (LA)
• Provided social media content for bands such as Paul Cauthen, Mt. Joy, King Princess, and Motherfolk

• Developed responsive website tailored for small business, utilizing Figma and Squarespace to ensure an engaging and user friendly online presence
• Incorporated feedback from design director and clients, demonstrating adaptability and commitment to meeting stakeholder’s expectations
• Conducted thorough primary and secondary research, laying the foundation for informed and strategic decision-making throughout the project

Greater Atlanta Area

• Assisted Global Event Production Lead with administrative, organizational tasks leading up to Milestones in 2022
• Worked within a large team to organize and distribute materials for 3000+ participants over a 3-day event
• Led EY leadership and external speakers through makeup and on to stage, listening for cues via headset
• Demonstrated exceptional written and verbal communication before and during the event
• Have worked across three EY events - Milestones, WEOY, and Welcome to EY

Austin, Texas Area

• Analyze projected costs of hospitality list and keep tour within budget
• Manage budget day of the show, ensuring all receipts are documented according to LiveNation policy
• Guarantee hospitality requirements are met by communicating with tour managers before and day of show
• Oversee greenroom organization and maintain inventory of routinely bought items

Austin, Texas Area

• Communicated with the band before the show to advance equipment and hospitality needs
• Executed administrative and operational duties, including scheduling third party venue staff, supervising venue maintenance, and training new hires
• Compiled reports in cases of safety emergencies
• Acted as a liaison between the venue, patrons, and tour during the show
• Facilitated venue set up and strike down and oversaw a staff of stagehands

Austin, Texas Area

• Provide customer service by answering emails and replying to Instagram comments
• Collect content and write copy for Austin Food + Wine Festival social media
• Create an Instagram marketing campaign for Shaky Beats Music Festival
• Co-lead for a benefit concert put on by interns- ensure deadlines were being met and information was organized and accessible

Entertainment And Media Studies; Music Business Certificate

Activities and Societies: WUOG: College Radio The Hedge Trimmer Humor Magazine

Certificate Program, Ux Design