Responsible for the James free.com e-commerce P&L including strategic planning, YOY growth, digital marketing budget, product GM and Human Resources. Leads a 5 person team that supports overall functions of the D2C website and works with executive leadership to provide continual growth.

Responsible for maintaining the development roadmap, content and promotions for the Brand.com ecommerce properties at R.G. Barry. Also, responsible for contributing to and executing strategies, delivering product roadmaps, defining technical requirements and leading the business analysis, aligning integrations between vendors, participating and guiding user experience design and the creative process for implementation and ensuring execution of the future product implementation.

Responsible for making strategic recommendations and then executing and documenting setup of products, promotions and content necessary for the successful launch of our clients’ new Demandware websites. Charged with identifying new and best practices to successfully launch front-end management of website with focus on site conversion, average order size, cart abandonment, and other key performance indicators to maximize sales growth and profitability for our company and our clients. Additionally, I work closely with eCommerce marketing counterparts and cross-departmentally to identify tasks and requirements needed to launch site with optimal setup and features.

Responsible for coordinating with IT, operations, marketing and sales teams to create, manage and optimize online product content. Additional duties vary from email marketing assistance, campaign strategy implementation and social media engagement coordination.Directly responsible for: online content, product asset management, e-product marketing strategy, copy writing, reporting, email marketing creation, email marketing strategy and list management.

Responsibilities include making strategic recommendations & executing day-to-day operations, setup and maintenance of products, promotions and content to maximize Demandware website performance. As well as identifying new ways to improve site conversion, average order size, cart abandonment, and other key performance indicators to maximize sales growth and profitability.

Responsible for daily maintenance on five ecommerce stores including adding products, category organization, creative ad development and overall site maintenance. HTML & creative development for email marketing efforts that support online store revenues and a subscriber database of nearly 1 million e-registrants.Site & product management for Visa Rewards Credit Card program, a third party vendor that worked exclusively with our ecommerce stores for new business development.

Office responsibilities for maintaining revenue reports, updating sales reports, directing phone calls, and managing ad filing system for a privately held media company.

Basic responsibilities include appointment scheduling, overseeing listing and selling procedures, maintaining client contact lists and miscellaneous marketing efforts.Website generation, email creative & marketing efforts and maintained social media websites for new business development.