The Getting Lost Game is a real world adventure game I invented, make, market and sell around the world. I launched this off the back of a travel blog of the same name in 2018 and launched this worldwide in 2021. Getting Lost is a socially led, adaptive brand taking all the years of experience in advertising that always made me say "I wish we could just make something that was designed around the consumer rather than making them fit what we have to sell". We've sold over 300,000 games around the world and we're just getting started!We have 36 Getting Lost Editions and a retail presence in 450 stores in Australia and New Zealand.I've won multiple awards for Getting Lost, including the Supreme Business Award at the 2degrees Auckalnd Business Awards and have been a finalist in the NZ International Business Awards and the Next Her Own Business awards and interviewed on radio, podcasts, TV, newspapers and magazines.When I started out I had an ambition to make $10,000. I did that in 6 weeks and now it's a multi million dollar export company employing 21 people.For the first 2 years after I launched the Getting Lost games I did this in nights and weekends while still working a full time job and raising 3 kids. Many of you probably worked with me during this time and had no idea that I was doing this until the wee hours, so close to complete break down at times. For the next 3 years I worked part time in other roles while working well beyond a fulltime capacity for Getting Lost so from June 2023 I'm so proud to call it my full time gig.www.gettinglost.co.nz

Working part time with NZ On Air while growing Getting Lost, my role was to find audiences and create strategies to get more of NZ content in front of the right audiences.In my time at NZ On Air I have; * Developed a proprietary audience measurement tool (VIEW) to measure and track more than 70,000 pieces of content for the Public Interest Journalism Fund over 50 publishers and more than 120 projects* Led the Children's strategy to find more effective ways to get NZ On Air funded content in front of children* Led the development and worked alongside our Advertising Agency to roll out marketing support to aid in discovery for Childrens content (a first for NZ On Air)* Led the strategic work for our new Youth Strategy* Responding to a review of the Media Fund, created new ways of tracking audiences that had not existed previously within the organisation* Led our response to our Māori Data Sovereignty guidelines * Provided data led analysis to support funding decisions

I helped some of New Zealand's most iconic brands to build the best strategy to propel their businesses forward. Some of the clients I've worked with at OMD include; - The Warehouse- Warehouse Stationery- Sky TV- NEON- Air NZ (Market Dev & Loyalty)- Ecostore - Fred Hollows- Meridian- Dulux - Roadshow- AA Insurance- ATEED- Auckland Transport - NZ Cricket- Asahi Beverages- Latitude Financial Services - Stihl- Frucor- McDonalds- Heart of the City- Silver Fern Farms- Bluebird- Simplot- GWF- QantasHighlights of my time at OMD included; * Creating seasonal based mapping for The Warehouse Group using a range of data sources (including weather data, media data, social listening) that allowed them to understand the seasonal implications on sales.* Multiple awards for the work for Meridian Energy on which I was the strategic lead* Creating mapping using sales data and population data for Carlsberg which allowed us to unlock deeper customer understanding (and win some awards)* NZ roll out of OMD's global planning tools* Create and present multiple "Tea and Toast" Insight presentations to present to clients

Developing consumer and media insights across OMD's clients

Owner and photographer at Click Cat Click - capturing mostly babies and families, with a few specially chosen weddings, events and special projects thrown in - www.clickcatclick.co.nz

Business Director across GE (including the launch of Gem Personal Loans into the market), Columbus Coffee, Fisher Funds, NZ Sugar, Jaguar, Land Rover and Volvo brands.

For 6 years I headed up a team of 3 talented media people, working with the Sales Team within TVNZ to provide strategic insights to prove the value of TVNZ beyond the cost and reach.My role consisted of running quantitative and qualitative research, strategic planning and consulting on various business cases & projects. My work has been internationally recognised with several of my white papers published on WARC and in 2012 I was a speaker at the Retail Australasia Summit, sharing a piece of research I had commissioned around the impact of TV on retail brands and price elasticity.

A secondment heading up the 42 person Sales Operations team at TVNZ. The role included people management, project management, technology and process implementation and management and strategy.

Leading a team of 5 and leading the Reckitt Benckiser, Fairfax and Waiariki Institute of Technology pieces of business and pitching for new business

Working across all media on the Noel Leeming, Jaguar, Channel and Massey University accounts

Goldsack Harris through to Y&R, Media Edge through to Mediaedge:CIA. Working on National Bank, Massey University, Mainland, Wade House, The Dominion and PSIS