Cat Pritchard is a copywriter by trade, a journalist by training and a poet by vocation. As a multi-skilled creative she has spent the past 15 years directing and writing content for TV, creating campaigns for corporate clients, curating educational content for NGOs and generally turning data into information that tells and sells a story to the right audience, in the right format at the right time. If there's one thing she's learnt, it's that words matter and stories will always count for someone and something. I am a free agent. I play with ideas and companies that resonate with me. My professional experience includes:Advertising/communications/PR:Flow Communications - campaign strategist, content director, copywriter IcandiCQ - campaign strategist, content director, copywriter Ogilvy PR - campaign strategist, content director, copywriter Educational stories:Childrens Radio Foundation- scriptwriter: educational radio scripts for ECDUnicef: Kaelo Stories of Hope - (CSR educational programme): Writer/Director/Content strategist: TV, PR and BookWriter/Director: Children's Show: Ozone (Urban Brew)MEDIA:Editor: 200 Young South Africans (mail and guardian - 3 years)Editor of 100 Young Independents (Independent media- 2 years)