Laura Catalano Email & Phone Number

Pleasantville, Ny

Sales CoordinatorSupport Sales Operations Manager, Director of Sales and National Account Manager in the management of all business facets of retail accounts. • Support a diverse portfolio of retail accounts-Macy’s, Bloomingdales, Target, Kohl’s, Food52, Crate & Barrel. • Manage and strengthen relationships between retail account buyers and several groups/departments.• Point of communication between external field sales teams and internal support teams.• Management of MSA budgets including co-op, sales promotions, product markdown.• Report retail sales, POS sell-thru, product forecasting.• Coordinate with Marketing on sales collateral distribution and launch programs.• Develop key sales initiatives and improve processes.• Frequent market tours with training/merchandising representatives.• Plan and organization of the IHA Show, NRA Show and yearly sales meeting.

White Plains, Ny

Provided logistic allocation of product between UK global headquarters, 3 Vertu retail locations and 25 trade partners/50 points of sale in the Americas.• Used SAP daily, processing accurately and efficiently all orders following global sales order management procedures enabling profitable sales attainment.• Coordinated and negotiated with global logistics team and demand planner ensuring availability and timely delivery of 230 variants.• Provided daily support to sales team on order availability, deliveries, and inventory creating opportunities for mind-full product placement within the marketplace.• Developed Excel based weekly order book performance summary indicating shipments, revenue and trade partner credit limits/debt which streamlined communication for sales team.• Maintained and monitored optimal inventory levels for retail locations utilizing store’s weekly stock count and SAP.• Compiled, tracked and analyzed trade partner sales out data and inventory on a monthly basis using Excel.• Consistently improved upon procedures to support the operational infrastructure and drive compliance on new and existing policies.• Managed the region’s trade partner accounts receivables working with regional business controller and UK finance team which optimized revenue intake and secured release of product to trade partner.• Worked cross-functionally with sales, finance and marketing to ensure successful trade partner and retail store openings providing pricing, product codes and timely delivery of product.• Liaison with trade partner, sales manager and UK team to coordinate product buy backs, returns and credits.

Garden City, Ny

Managed Commercial Markets centralized bid system providing customers pricing for large volume data media requests.• Researched and recommended new automated, web-based bid desk enabling growth of sales and improved efficiencies.• Analyzed and priced average of 15 bid opportunities daily representing over $500,000 in monthly sales.• Directly involved in all pricing decisions by providing competitive pricing, qualifying best price position in marketplace.• Compiled, tracked and analyzed competitive pricing data, generating internal price moves.• Originated and oversaw development of product literature and product offering booklet creating selling tools for sales force.• Liaison between field sales reps and marketing department, which streamlined communication.

Valhalla, Ny

Promoted to manage Commercial Markets centralized bid system that generated over 60% of revenue each month; maintained relationships with customers from wholesale and dealer channels.• Analyzed and priced average of 40 bid opportunities daily, which represented approximately $7 million in monthly sales.• Directly involved in all pricing decisions, implemented accurate price positioning in marketplace.• Compiled, tracked and analyzed competitive pricing data, generating internal price moves.• Analyzed bid win results, which created future sales growth opportunities.• Developed and launched enhancements to bid desk software system (proprietary data base) by interacting with software developers resulting in improved efficiencies.• Liaison between 20 field sales reps, marketing department, international staff, supply chain management and customer service that streamlined efficient communication.• Received Images of Excellence Silver Award for initiating fund raiser for Blythedale Children’s Hospital.

Valhalla, Ny

Promoted to implement key sales initiatives and developed improved processes; managed and strengthened relationships between several groups and departments.• Managed, tracked and controlled $10 million MDF & VIR annual budget; communicated spending and accruals; forecasted future spending resulting in reduced budget expenditures.• Provided senior management with sales analysis on marketing promotions ensuring sales and marketing strategies were met.• Coordinated four annual leader board award trips (including one to Japan) for CEO/owners and presidents from dealer and wholesale channels - All trips were highly applauded by senior management.• Processed chargeback resolutions with chargeback department, sales force and customer service that resulted in off-setting $750,000 in monthly charges.• Developed standardized MDF/VIR and chargeback processes; trained all sales hires on procedures, which created improved efficiencies and turn-around time.

Valhalla, Ny

Provided administrative sales support and guidance to Commercial Markets sales group.• Administered MDF budgets by processing forms, claims and credits; tracked and analyzed expenditure versus budget plan and provided reporting to management, enabling that budget requirements were met.• Administered volume incentive rebates by reviewing claims submitted by regional managers, verified process and issued credits; tracked and reported for management.• Updated, processed and distributed customer programs; developed analysis and tracking systems, providing structured communication.• Prepared sales analysis for monthly recap meetings, producing accurate details on product and customer growth.• Designed and prepared quarterly and fiscal year-end presentation using MS PowerPoint for Vice President of Sales, providing accurate and organized data.