grenachefest.com

Direct to Consumer Management; International Distribution; Label, Web and Print Design; Photography; Sales Planning and Reporting; Marketing; Event Planning.

http://www.carriealexander.net to view portfolio.All-inclusive Brand and Customer Care for the Wine Business. Print Collateral, Social Media, Email Templates, Photography, Web Design and more.All-inclusive Brand and Customer CareBrand Care:➢ Design of all print materials, as needed, including stationary, envelopes, wine information cards and labels. Liaison with printers to get the best price and quality for printing.➢ Website Design to integrate seamlessly with e-commerce systems ($2000 set up). Website updating, as needed (included).➢ Implementation of e-commerce systems including product set up, allocation model, tax and compliance set up and upkeep, customer entry and tier placement, sales reporting, inventory reporting, release set up.➢ Photography including bottle shots, seasonal vineyard shots, winemaking, harvest, blending, etc.➢ Social Media – building excitement about your brand. Creating a vibrant SM presence. Interaction with and tagging of other brands, bloggers, industry professionals with larger social following.➢ Email campaigns – sending seasonal emails notifying the mailing list of what is happening in the vineyard, winery, upcoming events, etc. Building anticipation for Release.➢ Release execution – writing and formatting of release email. Preparing logistics for release and handling customer service calls.➢ Building mailing list membership.➢ Tracking and monitoring Google analytics for SEO.➢ Assist in writing tasting notes for wines for web content and print.➢ Distributor/Retail relations and sales reporting.Customer Care:➢ Respond to general customer inquiry emails.➢ Maintain and build mailing list.➢ Assist in planning of customer care wine dinners and events across the country.➢ Telephone follow-up/reminders for non-purchasing mailing list members.email for pricing. miimuu2@gmail.com

Art Culinaire | Lacanche USA• Project Management• Work with the team to ensure the highest level of customer service• Assist sales team in generating vibrant sales • Manage staff with direction and oversight• Assist sales team with outreach with local chefs, restaurants, designers, boutique markets in the Seattle area• Offer ideas and add to the excitement of representing such an outstanding product• Support the service team and help implement changes that will improve that department and the work environment of those in it.• Help to keep staff on task when needed• Website development

Photography, Web Design, Social Media, E-Commerce, Print Design.

DTC Sales Management, Guest Services Management

Wholesale Distribution ManagementDirect to Consumer Sales ManagementCustomer Service Management Public RelationsBrand Strategy and Positioning Tax and Permit Filing, COLAsOffice AdministrationEmail, Print and Web Design and Photography

Social Media Marketing, Print and Web Design and Content, Event Planning and Execution, Sales and Marketing assistance.Maintain company website(s) with updated products, events, trade and media updates and other pertinent information.Daily updates in all Social Media platforms.eWinery maintenance including checking for quarantined and unprocessed orders daily and processing the corrected orders.Field and collaborate to solve issues involved with eWinery and CheckFront. Create and send all email correspondence to mailing list, including wine club updates, events, DTC sales offers, Wholesale and DTC newsletters.Create and arrange printing, delivery and/or mailing of all collateral used by the winery.Produce tasting notes for all newly released wines.Planning and execution of all events on site.Assist with planning and execution of events off site.Art direction on all photography used in collateral and email marketing.Manage the Chappellet Blog.Manage the Company Calendar, Communications Calendar, and Events Calendar.Choose (with family approval) and purchase gifting materials for holiday and other promotions.Act as a member of the DTC Management team to plan for and meet sales goals.Attend off site events, as needed, as a representative of Chappellet.

- Look and feel of tasting room, including merchandising- Restaurant and Winery Hospitality outreach- Interviewing, hiring and scheduling staff- Ongoing wine education- Design brochures, wine notes, social media, marketing and E-blast newsletter- Off site event pouring- Inventory, financial tracking

Created training manuals and protocols for all three restaurants, Ensured detailed, proficient and friendly service, Interviewed, hired and scheduled front of the house staff, Ongoing staff wine education, Design menus, social media, marketing and E-blast newsletter

Ensured guest satisfaction through top-notch service, Managed and scheduled front-of-the-house staff, Organized, planned and ran events such as weddings and corporate meetings, Responsible for all menus and various graphic materials, Responsible for orientation and training of new hires.

Managed and scheduled sixty-five employees in Room Service, the Main Dining Room and the Audubon Lounge, Implemented significant changes in service standards and protocols, menu items, and the wine list that resulted in the reception of the AAA Four Diamond rating for the Dining Room for the first time ever in May 2006, Designed/created training materials for the Food and Beverage Department; provided regular service training seminars for staff, Administered and led the weekly Food and Beverage meeting, Maintained inventory of all restaurant materials, Ensured guest satisfaction and resolved any complaints.

- Web Design- Email Newsletters, research and writing- Editor of all manuals and monthly magazine

- Lead Food & Beverage server in Reed Hearon’s former Chinatown meets North Beach Italian bistro with an oyster bar and live music in the club, Blue Bar, below. - Responsible for training new servers

Food & Beverage server in highly respected Houston’s owned Napa Valley restaurant. Trained and mentored new servers.