Catherine Alexander is a Senior Copywriter (freelance). Colleagues describe her as "Over the past few years, I've watched Cat grow into a highly polished and confident Senior Copywriter. From conquering the toughest creative briefs, to writing great copy across various channels and nailing presentations, Cat is a true all rounder. Clients love her, and it's no wonder – this girl can do it all. I couldn't recommend Cat more highly. " and "I worked closely with Catherine during our time together at The Hallway, predominantly on the ANZ account. Catherine is an all-round superstar who has an authentic talent for creative copywriting, regardless of the brief, whether its a standard direct 1-2-1 eDM or a nationwide ATL campaign, Catherine gives it her all and is never afraid to challenge a brief if she feels a better approach should be taken. Catherine was adored by our clients, and there were many occasions where certain… Show more"
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Senior CopywriterThe Hallway Jun 2017 - Oct 2020Melbourne, Australia -
CopywriterThe Hallway Jul 2015 - May 2017Sydney, AustraliaWorked on: Google, Disney, ANZ, Suncorp, UNSW, TAFE Riverina, NSW Government, Primary Health Care, Astra Zeneca, Australian Frontline Machinery, Bux and South African Tourism.Pitch wins: Tourism South Africa, NSW Government (Australia Day) and Astellas.
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Secretary Of StateThe Hallway Feb 2015 - Aug 2015
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Event Operations, Management & PublicityHamilton Productions, Publicity And Publishing Pty Ltd Jul 2013 - 2014Sydney
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Fashion And Beauty EditorHeart Beauty Magazine Jan 2013 - 2014Sydney, Australia-Owned and operated in-house by Hamilton Productions Heart Beauty is a quarterly magazine that retails across Australia and internationally. -Integral part of the team that developed and launched Heart Beauty print magazine and Heart Beauty online.-Responsibilities included sourcing content, writing engaging informative pieces and editing submissions. -Development and management of all databases i.e. industry contacts, subscriptions and media… Show more -Owned and operated in-house by Hamilton Productions Heart Beauty is a quarterly magazine that retails across Australia and internationally. -Integral part of the team that developed and launched Heart Beauty print magazine and Heart Beauty online.-Responsibilities included sourcing content, writing engaging informative pieces and editing submissions. -Development and management of all databases i.e. industry contacts, subscriptions and media outlets.-Organisation and management of campaign and editorial photo shoots.-Editing and proofing of the magazine prior to print and online publication. Show less
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Publicity/Promotional EventsGiraffe The Agency Oct 2010 - Sep 2011Brand representative for Meteor, Lindt, Lipton, Carling, Magnum and others.Involved venue set up, sampling, customer interaction and supervision of others during the promotional activity.
Catherine Alexander Skills
Catherine Alexander Education Details
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Wam 84.5% -
Award School -
Copy SchoolCopywriting
Frequently Asked Questions about Catherine Alexander
What is Catherine Alexander's role at the current company?
Catherine Alexander's current role is Senior Copywriter (freelance).
What schools did Catherine Alexander attend?
Catherine Alexander attended University Of New South Wales, Award School, Copy School, Dublin City University.
What skills is Catherine Alexander known for?
Catherine Alexander has skills like Public Relations, Fashion, Editorial, Advertising, Creative Direction, Social Media, Digital Marketing, Online Advertising, Social Media Marketing.
Not the Catherine Alexander you were looking for?
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Catherine Alexander
Msc Information Management And Preservation Graduate | Information ProfessionalAustralia -
Catherine Alexander
Melbourne, Vic -
1unsw.edu.au1 +61 2 9XXXXXXXX
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