Catalin Manta Email & Phone Number

Bucharest, Romania

Drove the design and deployment of business process management solutions that achieved business and customer outcomes and value for this dealer of Opel, VW, Mazda, Suzuki, Peugeot, Citroen and Honda vehicles. Built and deployed business outcome driven solutions for the Sales, Logistics, Distribution, After Sales and Customer Care functions. Identified solutions from a people, process and technology perspective during workshops with directors, managers and stakeholders. Provided guidance and… Show more Drove the design and deployment of business process management solutions that achieved business and customer outcomes and value for this dealer of Opel, VW, Mazda, Suzuki, Peugeot, Citroen and Honda vehicles. Built and deployed business outcome driven solutions for the Sales, Logistics, Distribution, After Sales and Customer Care functions. Identified solutions from a people, process and technology perspective during workshops with directors, managers and stakeholders. Provided guidance and delivered successful implementation of new processes in partnership with stakeholders. Captured areas of process improvement in terms of efficiency and effectiveness. Promoted continuous process improvement practices through process metrics/KPIs dashboards and role accountabilities. • Successfully implemented improved processes in all the Group’s 11 locations and for all represented brands as per internal and manufacturer standards. Reshaped business operations evaluation criteria in all locations and implemented new KPIs for improved performance monitoring and tracking of sales, after sales and customer relations. • Developed and deployed transformational initiatives such as the stock and ordering management process, forecasting process by models, objective tracking system by models as well as reorganization of the logistics and distribution department. • Captured a +16% year-on-year growth via the effective control and reduction of aging stock, ensuring the right model mix stock based on market trends and manufacturer sales campaigns.• Reduced transportation cost via externalization and renegotiated the type approval homologation services contract for the entire RO Opel dealer network. • Played key role in transitioning organization of the new car stock inventory from New European Driving Cycle (NEDC) to Worldwide Harmonized Light Vehicle Test Procedure (WLTP) regulation from Sep 2018. Show less

Bucharest, Romania

Provided advanced business process transformation and solution consultancy to clients within the automotive industry. Engaged with client companies to analyse their existing practices through in-depth reviews and needs assessments, identifying areas of opportunity and subsequently planning, implementing and managing recommended process improvement initiatives. Acted as change agent and ensured improved processes added value to clients, enhanced efficiency, improved quality and elevated… Show more Provided advanced business process transformation and solution consultancy to clients within the automotive industry. Engaged with client companies to analyse their existing practices through in-depth reviews and needs assessments, identifying areas of opportunity and subsequently planning, implementing and managing recommended process improvement initiatives. Acted as change agent and ensured improved processes added value to clients, enhanced efficiency, improved quality and elevated performance. Influenced and motivated leaders within the client organization to adopt a mindset of continuous improvement. Gained support and buy-in for improvement opportunities via close collaboration. Show less

Bucharest, Romania

Directed the country organization’s growth and the development of its 28-location dealer network to sustain commercial success. Collaborated with regional senior leadership to cast and refine the vision, direction and strategy for the company. Owned the P&L and market strategy, planning and developing annual objectives and goals. Established and developed a high performing, 12-member team performing sales, marketing, PR and after sales functions. Implemented the process of continuous analysis… Show more Directed the country organization’s growth and the development of its 28-location dealer network to sustain commercial success. Collaborated with regional senior leadership to cast and refine the vision, direction and strategy for the company. Owned the P&L and market strategy, planning and developing annual objectives and goals. Established and developed a high performing, 12-member team performing sales, marketing, PR and after sales functions. Implemented the process of continuous analysis, goal setting and immediate actions to attain business targets. Leveraged recruiting and development strategies to oversee the employee experience, including recruiting, onboarding, development, and career planning, aimed at attracting and retaining the best talent in the industry.• Captured the Romania Chevrolet organization’s leading sales position in the European Chevrolet market, with a 24% contribution in overall sales in Chevrolet Central and Eastern Europe (CEE). Achieved 1st and 2nd place in CEE from 2006 to 2011 and 7th place (2007) and 8th place (2008) in Europe, overall. • Spearheaded the successful launch of 10 new Chevrolet models over a 4-year period and led transition from a low cost to a mainstream strategy.• Achieving a 7th position in top 10 new car sales as per measures from the Automotive Manufacturers and Importers Association (APIA 2010). • Netted a 4.7% market share in 2010, the highest for Chevrolet in Romania. • Boosted Chevrolet’s brand familiarity to 93% and unprompted awareness to 23% in 2011 via a successful brand awareness initiative in Europe. • Conducted training and coached dealer operators and sales consultants on the new model range. Show less

Bucharest, Romania

Took the lead in sales and marketing operations-related procedures, issues and strategies and systematically improved, supported and managed the organization’s commercial performance in Romania. Worked in business planning for the sales department and established retail targets and dealer target programs in line with overall company goals in sales volume, market share and budget. Formulated country-specific vehicle, pricing, marketing strategy and marketing communications. Routinely reviewed… Show more Took the lead in sales and marketing operations-related procedures, issues and strategies and systematically improved, supported and managed the organization’s commercial performance in Romania. Worked in business planning for the sales department and established retail targets and dealer target programs in line with overall company goals in sales volume, market share and budget. Formulated country-specific vehicle, pricing, marketing strategy and marketing communications. Routinely reviewed sales reports and financial statements with dealer sales management to monitor financial strength and compliance with company standards and agreements. Drove vehicle sales objectives through effective retail and dealer operations consulting, demonstrated potential ROI on sales, accentuated special promotions and reward opportunities, promoted optimum car mix and car flow .• Orchestrated the company’s the smooth separation of assets and personnel from Opel and subsequently established a new Chevrolet Romania office without affecting operations. • Reshuffle the sales strategy, forecast and car stock inventory according with the new market downtrends caused by the economic crises and developed a 5-year extended warranty local program. • Supporting deployment of sales consultative training program for the dealer sales force and measure the outcome by introducing quarterly Mistery Shopping evaluation program. Show less

Bucharest, Romania

Developed, implemented and executed the marketing strategy and its operating plans and marketing communications according to the regional strategy, priorities and agreed business plan. Worked in close cooperation with the sales team to maximize market presence and develop tactical marketing programs. Coordinated activities of the local communication agency as well as their collaboration with dealers. Formulated CRM strategies to increase customer satisfaction and loyalty. Monitored and reported… Show more Developed, implemented and executed the marketing strategy and its operating plans and marketing communications according to the regional strategy, priorities and agreed business plan. Worked in close cooperation with the sales team to maximize market presence and develop tactical marketing programs. Coordinated activities of the local communication agency as well as their collaboration with dealers. Formulated CRM strategies to increase customer satisfaction and loyalty. Monitored and reported the effectiveness of programs and other brand activities through monthly performance reports. Conducted regular training on marketing topics to increase the dealers’ competencies. • Orchestrated the successful launch of the first-generation Opel Insignia, the admiral model of the Opel fleet.• Developed the brand scrapping program offer for Eco Flex Opel Astra Classic and Eco Chevrolet Aveo (2008). Show less

Bucharest, Romania

Held responsibility for the profitability of new car sales of Opel and Chevrolet in Romania. Effectively managed a 7-person team and leveraged strong knowledge of the market and in-depth understanding of the company’s financial performance to achieve sales volume and ration targets. Worked directly with the Country Director on making recommendations to both short- and long-range plans, pricing, sales promotions, marketing strategy, staffing needs and compensation plans. Supported dealers’… Show more Held responsibility for the profitability of new car sales of Opel and Chevrolet in Romania. Effectively managed a 7-person team and leveraged strong knowledge of the market and in-depth understanding of the company’s financial performance to achieve sales volume and ration targets. Worked directly with the Country Director on making recommendations to both short- and long-range plans, pricing, sales promotions, marketing strategy, staffing needs and compensation plans. Supported dealers’ effective sales operations, helping maintain customer retention and profitability. Met with dealer leadership to co-develop monthly and annual goals and objectives and to review performance and budget achievement. • Grew the GM Romania dealer network (Opel & Chevrolet) from 10 to 36 locations from 2002 to 2008.• Set the historical record for Opel with 19,684 units sold and Chevrolet with 13,090 units sold in Romania in 2007, establishing the Romanian organization as the most important sales contributor in the region with 30% of total SEE sales. • As Deputy Country Director, successfully contributed to establishing a dual brand, Opel and Chevrolet, organization. Show less

Bucharest, Romania

Managed execution of the dealer network development strategic plan. Oversaw dealer development activities, recruitment and communications. Coordinated analysis to determine optimum dealer count and preferred locations for individual markets. Contributed to the development of dealer sales strategies, sales forecast and volumes requirement to achieve country revenue growth targets and to ensure dealers maximized their competitiveness. Played key role in fleet sales penetration as well as… Show more Managed execution of the dealer network development strategic plan. Oversaw dealer development activities, recruitment and communications. Coordinated analysis to determine optimum dealer count and preferred locations for individual markets. Contributed to the development of dealer sales strategies, sales forecast and volumes requirement to achieve country revenue growth targets and to ensure dealers maximized their competitiveness. Played key role in fleet sales penetration as well as marketing campaign plans and communication development. Provided data and analytics to develop plans in aiding dealers with their specific trends, issues and opportunities. • Doubled the dealer network to 20 locations. Collaborated closely with dealer management to monitor financial strength and compliance with company standards and agreements. • Oversaw the market launch of new volume models as well as a new communication concept, “More options for the car you paid” for Opel cars. • Pioneered the National Fleet Service Program. Show less

Bucharest, Romania

Planning and developing annual sales objectives and managing dealer network (105 dealers) through 7 regional offices. Managing and coordinating 7 Regional Managers activity in order to accomplish the regional sales targets, upgrade the dealer network and approve the cancellation or/and nomination of dealership prior to top management. Approve special fleet deals support, prepare monthly activity evaluation report of the dealers, initiate the production cars orders together with Marketing… Show more Planning and developing annual sales objectives and managing dealer network (105 dealers) through 7 regional offices. Managing and coordinating 7 Regional Managers activity in order to accomplish the regional sales targets, upgrade the dealer network and approve the cancellation or/and nomination of dealership prior to top management. Approve special fleet deals support, prepare monthly activity evaluation report of the dealers, initiate the production cars orders together with Marketing Department based on forecast and cars stock inventory. • Improved the accuracy of the sales forecast based on market demand and model mix and optimized the production orders in order to reduce level of inventory. Show less

Constanta, Romania

Constanta, Romania

Bucharest, Romania

5 Years, Transportation

4 Years, Mathematic & Physics