Main responsibilities:- explaining the Google Ads advantages and the platform functionalities- describing the process of creating and optimizing Google Ads campaigns in order to increase sales and decrease cost/sale- creating live campaigns and giving real-time feedback to the participants - always being up to date with the latest PPC features and toolspreparing the participants for the Google Ads exam certificationUntil 2020, I've trained more than 400 participants, some of which are currently managing complex PPC campaigns for important clients. This role has helped me improve my public speaking and presentation skills, becoming a more patient and relaxed trainer year by year.

Main responsabilities:- creating and managing digital fundraising campaigns- analyze data & tools and monitor performance to keep activities on track and to increase effectiveness offundraising- updating the SOS Satele Copiilor Website- creating A/B tests in order to increase the online conversion rate- monitor digital fundraising programs using KPIs and make recommendations on how to improve effectiveness

Main responsibilities:- Plan digital marketing strategies through multiple channels, including SEM, social media, mobile and display advertising- Prepare sale presentations for potential clients- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels

- measure and report performance of digital campaigns (social media, Google Adwords, Facebook ads, newsletters, etc) and assess against KPIs- identify trends and insights, and optimize spend and performance based on insights- analyze Google Analytics data and create custom dashboard and reports in order to monitor the defined KPIs- plan and measure A/B testing by optimizing landing pages, targeting criteria and value proposition- analyze data from third party tools (Hotjar, Facebrands, Zelist Monitor, etc) and define points of action- collaborate with the development and design teams and work closely with the PPC, content and SEO specialists- analyze and optimize the user conversion funnel

Main responsibilities:- finding the best mix of channels and marketing tools for each client- data analytics and conversion rate optimization baed on specific KPIs- monitoring performance and making strategic optimization decisions- keeping up to date with new products in the market and competitors activity- identifying business growth opportunities for clients and managing their implementation- briefing, planning and monitoring all stages of campaigns to guarantee that they run smoothly- ensuring that projects are completed on time and within budget- management of the internal social media accounts- blog posting on 2Parale and Edge blog- managing and training the juniors in the teamThe complexity of this job position had a huge impact on my professional development. I'velearned to better understand the client's point of view and the importance of a proactivebehavior.I've been in charge of very different kind of internal and external projects (social mediamanagement, PPC, content marketing, affiliate marketing, A/B testing, SEO, website creation,event planning) that helped me develop a better ability to see the bigger picture of theprocess.

Main responsibilities:- creating, categorizing and refining keyword lists in order to create comprehensive campaignsthat drive qualified visitors- implementing successful bidding strategies and effective keyword management- analyzing and assessing the performance of the campaigns- giving recommendations based on the quantitative and qualitative data- communicating regularly with clients on status, timeline, budget, deliverables, performancereporting, and competitive intelligence analysis- analyzing data about the user and the buying funnels- Google Adwords scripts testing and implementation- analyzing website usability and creating reports based on recommendationsDuring this time, I got in touch with different kinds of industries that allowed me to broaden myperspective: fashion, automotive, IT&C, real estate, B2B, finance etc. I've learned how tosuccessfully deal with difficult clients and manage my time more efficiently.