Catalina Bericov Email & Phone Number

Bucharest, Romania

• Researched and analyzed industry, competitor, and consumer search behavior to create data-driven blog content strategies based on SEO best practices.• Performed regular content performance analysis to identify optimization opportunities.• Delivered reports and presentations on content performance metrics and improvement recommendations to clients.• Worked with clients teams and partner agencies to: ensure integrated communication, create, leverage, and distribute them across various digital channels to reach audiences at the right time in their buyer journey.• Collaborated with clients to understand their marketing challenges and objectives.• Conducted and participated in client meetings, providing insights and suggestions on the content marketing strategy.• Provided support in educating clients on SEO concepts and best practices to ensure efficient content marketing strategy implementation.• Worked with local and foreign B2B and B2C clients from the retail, legal, health, education, insurance, and IT industries.• Trained and coordinated 7 jr. content marketers.• Generated and managed 20+ outreach campaigns to attract high authority and relevant backlinks.Results: 70-80% of articles ranking in Google’s top 10 for their targeted keywords, 20-50% annual non-branded traffic increase /client, a 5-10% increase in yearly brand search volume /client, 2-5% increase in monthly conversions, three awards at the 2021 European Search Awards and Global Search Awards.Tools used: Ahrefs, SEOmonitor, Search Analytics for Sheets, Google Analytics, Looker Studio, WordPress.

Bucharest, Romania

• Wrote 100+ content assets for local and foreign clients using SEO best practices. • Managed digital PR campaigns from ideation to building media lists, outreach, monitoring, and evaluation.

Bucharest, Romania

• Produced briefs, reports, and presentations.• 25% increased productivity by introducing new office systems including process workflow, data management, and filing.• Offered support to managers with their web development projects.• Liaised with clients, suppliers, and other staff.• Designed and achieved a Guinness World Records title involving 100+ employees for a client company.

Bucharest, Romania

• Wrote 150+ blog posts for US companies, on topics related to business, marketing, health, automotive, etc.

Bucharest, Romania

Schimba Lume was a video project aiming to inspire the young generation through success stories of innovative entrepreneurs that have a great impact in the society.• Interviewed 40+ local entrepreneurs and personalities.

Bucharest, Romania

• Interviewed 15+ students of the University.• Wrote and edited content for blog and Facebook posts.• Participated in creating the promotional campaign concept.

Bucharest, Romania

• Participated in designing the application from scratch - surveys, user profile, and functionalities.• Designed the frames for the application.• Gathered and implemented feedback.

Bucharest, Romania

Responsible for educational resources administration and the attached experiences.• Improved productivity by designing new resource management systems.• Designed 3 learning experiences.• Involved in the development of the learning strategy for the respective academic year.

Bucharest, Romania

• Involved in developing 5 recruitment strategies with a 70% average success rate.• Pre-screened 300+ job applications, scheduled and conducted 100+ individual and group interviews, and performed day-to-day communication with candidates.• Offered support on administrative work and managed the job offer workflow (200+ work offers made).

Bucharest, Romania

• Budget and resources planning and management.• Contacted speakers and trainers and supported them in designing their sessions.• 100+ participants gave positive feedback for content and organization.• Brought the only Romanian perfumer (living in Paris) as a special guest.

Bucharest, Romania

• Established the time frame of the process.• Designed the discussion guide used for diagnosis.• Conducted individual diagnosis discussions with 15+ employees.• Processed information and developed appropriate solutions

Bucharest, Romania

• Translated 100+ health and sports articles.

Master'S Degree, Social Media And Online Marketing

Bachelor'S Degree, International Business And Economics

Human Resources, Self Managing Processes

Took classes on Team Management, Talent Management, Recruitment, Organizational Development, Creative Writing, Community Building.

High School Diploma, Mathematics And Physics