Cătălina Ciobanu Email & Phone Number

Romania

Bucureşti, România

- Coordinate and implement the employer branding actions /campaigns, according to the strategy- Manage company's presence at job fairs, external events; Build and nurture the relationship with NGOs, universities, high-schools- Coordinate the wellbeing program and various engagement actions within the company Employer branding & engagement- budget management- Manage all digital assets and social media channels- Develop & lead the recognition programs for employee & implement culture programs

-Integration of brand activities plans into a holistic by-channel calendar, with clarity on execution priorities to secure impact and scale - Development and support for shopper communication in line with brand message across in-store materials, packaging, advertising- NPD commercialization, business cases alignment and launch coordination- Collaboration with channel managers in the areas of category strategies deployment per channel, NPD business cases and platforms / NCPs execution plans- Manage brand budgets (DME, Discounts) versus approved annual amount- Assist with picture of success definition by channel in order to ensure consistent brand strategy implementation- Initiate and manage proofs, product samples, and mock-ups within area of responsibility

Bucharest, Romania

-Supports the communication function by actively monitoring and developing on the internalcommunications plan-Creates relevant content in an engaging way for internal channels (newsletters, internal hub)-Offering support and organizing internal events-Project and budget management for Bucurestiul Intreprinzator, coordinating 360 campaigns andsocial media presence-Executing internal communications materials and partner with the HR function to ensure all thepeople related communications are integrated and accessible to employees;

Cluj-Napoca

Shanghai Restaurant was opened in Cluj-Napoca, in April 1998, through the efforts of three partners: two Romanian and Chinese. Since we open the restaurant we wanted to offer our customers quality services and cuisine in a pleasant atmosphere. → Producing written copy and communications for use across multiple online platforms→ Mantaining ongoing content plans for social media and development of the online presence→ Designing and implementing Marketing and Social Media Strategies→ Perform search engine optimization techniques→ Monitoring the effectiveness of advertising campaigns and evaluation for Social Media activities

about people. experiences. life

-Develop and support in the implementation of communication &brand strategy on local leveland support for CEN countries (Nordic & Baltic countries, PL, CZ, HU, BG)-Managing the launch of Actimel Coconut at CEN level, from packaging development, to productvolumes, listings in retailers, communication activation and brand campaign-Responsible for local amplification (ATL, BTL) of quarterly campaigns - work closely with TradeMarketing for in-store amplification & collaborate with agencies for the other touchpoints(packaging, TV, Digital, events, OOH);-Plan products launches & portfolio strategy - product launch decision based on profitability, rolein brand overall strategy; portfolio analysis, route to the market strategy, distributionrecommendations;

The first public speaking school in Romania dedicated to Senior Managers and Entrepreneurs where they learn exceptional communication skills to successfully sell their ideas, concepts, services, and expertise.→ Creating content for social media (Facebook, Linkedin, Website), promotional materials → Developing and maintaining a detailed project plan→ Monitoring and follow-up for social media activities→ Support at events→ Measure project performance using appropriate tools and techniques→ Developing integrated communication campaigns

Prague, Republica Cehă

Hullabaloo is an independent advertising agency working across 20 countries in Europe with offices in Prague, Warsaw and Moscow.→ Developing strategic plans and recommendations for the brand through analysis of market data→ Working with brands to identify their audiences, messaging and identity→ Understanding business objectives, challenges and opportunities of target and industry→ Creating scalable strategic advertising solutions across multiple platforms→ Working for brands like: Vichy, Henkel, BMW, President, Playboy Fragrances, Albert, Vitana, Mlekarna Kunin

Brand Management And Corporate Communication

Digital Media

Communication And Public Relations

Activities and Societies: → Part of the researf team at the laboratory for the study of image and identity. The study aimed Romanians.