• Monitor and manage all company brand assets, external and internal, including brand strategy, visual identity and messaging. Responsible for driving company rebranding strategy (2015): organized timeline, communicated with external branding agency, created brand guidelines and identity, updated business systems and marketing materials, managed announcement to organization and relevant stakeholders.• Assist Director of Business Development and Chief Operations Officer with strategic initiatives for new business development, including writing and design of proposals and presentations, digital advertising, web content development and thought-leadership opportunities.• Design email marketing campaigns, track metrics and implement data-driven strategies to increase engagement and generate sales for B2B trade shows in healthcare, financial, government and scientific sectors; average increase of 25-40% open rate and 18-25% click-through rate. Platforms: Constant Contact, Pardot• Develop training materials for marketing tools/techniques and implement best practices in digital marketing and communication to increase productivity and efficiency of Sales Team.• Implement integrated marketing campaign for the CHICAGO GOLF SHOW®, an annual consumer event with 18,000 attendees. Efforts resulted in 20% increase in total revenue, 15% increase in total attendance and 25% increase in online ticket sales over 2 years.• Manage all CHICAGO GOLF SHOW® brand assets and messaging, including design of marketing collateral for television, radio, billboards, newspaper, direct mail, web, email and social media.

Developed conference sponsorship programs for association clients in the financial, government, medical and scientific sectors. Managed pre-show and on-site sponsorship fulfillment for up to 200 sponsoring companies across 8-10 conferences occurring concurrently in a timely fashion against deadlines.Scope of responsibilities included writing and design of marketing materials, organizing marketing plan, renewal sales, coordinating production timelines across multiple vendors, relationship management, customer service, crisis management, budgeting, market research, trend forecasting and post-show/ROI reporting.• 30-50% annual increase in client's sponsorship revenue through restructuring and development of programs.• Saved clients 10-30% in expenses by creating Projected ROI Analysis Reports before finalizing programs.• Built strong relationships with sponsors; used consultative sales approach to find/create sponsorship opportunities that aligned with their marketing goals. • Created comprehensive ROI reports for sponsors to facilitate renewal sales.• Designed and printed exhibits and sponsorship marketing materials in-line with client brands to enhance sales performance, including sales sheets, case studies and direct mail pieces.• Created email marketing campaigns for multiple B2B trade shows. Implemented strategies for improving deliverability and engagement to drive exhibit sales and increase revenue.

Assisted the Sponsorship Director with the management of multiple B2B trade show sponsorship programs, responsibilities included:• Developing marketing plans• Renewal sales• Tracking payments and expenses• Coordinating fulfillment of deliverables across multiple vendors• Organizing sales and ROI reports

Assisted with the development, marketing and operation of high-profile events for 97.9 The Loop, Q101 and FM News 101.1, including:• 2010 & 2011 Loop Rock Girl Search• Q101 Twisted Christmas 2010, a sold out concert series at House of Blues Chicago• Q101 Jamboree 2010, a sold out summer concert - - - - - - - - -Served as Project Manager for two monthly WLUP-FM events, responsibilities included: managing set-up of radio broadcasts, on-air talent coordination, event and stage set-up, sponsorship management and fulfillment, supervising a team of interns and developing compelling and engaging promotional copy for use online and during stage announcements.• Monsters of Mock, a concert series sponsored by Bud Light• Loop Sox Nites, live broadcast series from U.S. Cellular Field - - - - - - - - -Engaged with listeners face-to-face and online in support of the stations and sponsors, helping create memorable experiences.- - - - - - - - -Responsible for hiring, training and managing a team of 20-30 promotions & marketing interns every 5 months. - - -WKQX-FM and WLUP-FM were acquired by Merlin Media LLC from Emmis Communications in July 2011

Assisted the Promotions Director, Promotions Assistants and Account Executives with the development, management and fulfillment of multiple promotional events, including the 2010 Loop Rock Girl Search sponsored by Bud Light. At the end of the term, I was the only intern entrusted to independently lead an event (Verge Music Festival, Milwaukee, WI) by the Promotions Director.