VP of Business DevelopmentI lead the strategic growth and expansion of the company, identifying new market opportunities and establishing key relationships with clients and partners. Responsible for developing and executing business development strategies aligned with the company's objectives.

Strategic communication and sustainability for Nestlé Waters

Reporting directly to the Senior Making Manager of the Andean Region, I was responsible of coordinating the Marketing Agencies that represent The Walt Disney Company in the Andean Region (Peru, Colombia, Ecuador and Panama). Responsible of the marketing and of the strategy development of the main Disney brands for the segments of Mothers, Infants, Preschoolers and Girls 6-12 yeas. - We elaborate, with the Marketing Management, the Marketing Strategies and promotional plans for the main… Show more Reporting directly to the Senior Making Manager of the Andean Region, I was responsible of coordinating the Marketing Agencies that represent The Walt Disney Company in the Andean Region (Peru, Colombia, Ecuador and Panama). Responsible of the marketing and of the strategy development of the main Disney brands for the segments of Mothers, Infants, Preschoolers and Girls 6-12 yeas. - We elaborate, with the Marketing Management, the Marketing Strategies and promotional plans for the main Disney brands in order to increase their positions, having achieve, the last year, 100% the business KPI`s. - Preside, next to a colleague, the Franchise Update of Disney, Marvel and Lucasfilm in Panama, Costa Rica and Guatemala, to the main licensees and retailers, helping the comercial team to close new deals. - I lead the Mickey 90º Anniversary Campaign, that was implemented in each country of the Andean Region by the Marketing Manager, with big creative ideas from collaborators and creative agencies, in order to maintain the Top of Mind of the brand and to generate new product business with the launch of an exclusive product line of Mickey 90º Anniversary. Show less

Reporting directly to the Regional Marketing Director of Consumer Products. Responsible of giving brand and strategy direction to the local Marketing Temas of Latinamerica (Argentina, Chile, Brasil and Mexico) and to the Regional Commercial Team. - We made a research study to find out the Disney Baby brand perception and worked next to the commercial team to know the product assortment available in the region, visualizing the less developed categories, generating new business and… Show more Reporting directly to the Regional Marketing Director of Consumer Products. Responsible of giving brand and strategy direction to the local Marketing Temas of Latinamerica (Argentina, Chile, Brasil and Mexico) and to the Regional Commercial Team. - We made a research study to find out the Disney Baby brand perception and worked next to the commercial team to know the product assortment available in the region, visualizing the less developed categories, generating new business and positioning the brand in the Mothers target. - I preside and developed two Brand and Product Awareness campaigns, targeting our objetive audience through our own media, which helped our budget, and improving the Christmas sales of both brands (Cars & Disney Princess) versus the prior year. - I developed the anual Update Franchise Presentation for the region, showing the future plans of the main brands of Disney, Marvel and Lucasfilm that helped closing new business. - I coordinate the first Back To School regional campaign, structuring the delivery of information and graphic materials to the local teams, achieving a more productive process. Show less

Reporting directly to the Senior Marketing Manager of Media Networks for Latinamerica. Responsible of the Disney Channel Marketing for the region. - Together with the Televison Team, we launched the first telenovela of local production: "Vioeltta", which became an international success. I was the Telenovela most seen, leading the ratings in its main target of girls 6 to 12 yeas old and in the secondary targets too (kids and mothers). - We worked with a Digital Agency on the first… Show more Reporting directly to the Senior Marketing Manager of Media Networks for Latinamerica. Responsible of the Disney Channel Marketing for the region. - Together with the Televison Team, we launched the first telenovela of local production: "Vioeltta", which became an international success. I was the Telenovela most seen, leading the ratings in its main target of girls 6 to 12 yeas old and in the secondary targets too (kids and mothers). - We worked with a Digital Agency on the first YouTube Custom Channel with Violetta. We had a record of visit on the Disney Channel YouTube Channel. - Support the sales and affiliate teams with presentations that showed the brand strength and its attributes, in one-one meetings and big events, in order to increase the channel penetration in the region, making Disney Channel the Nº1 channel with more subscribers in the South Cone (more than 95%). - Supervise all the Marketing campaigns of the regional (Argentina, Mexico, Brasil, Chile and Colombia), creating a regional hub where all the teams could share their ideas and best practices. Show less

Reporting directly to the Marking Manager of Media Networks for Latinamerica. Responsible of the development and implementation of the monthly Marketing Plans to support the Disney XD programming.

Recepción y devolución de briefs locales de cada país. Desarrollo de campañas de diferentes programas para todo LATAM.

I worked as a volunteer coordinating a community at Escobar for a year. Together with my partner, we set up the first neighborhood meeting of Doña Justa, in Escobar. We work, together with the neighbors, in the development of the community and we offer various trade training workshops.

Worked as a volunteer in the Communication Team. Developed the communication campaigns, flyers and different communicational materials to set the brand and helped the commercial team with the private fundraising. Developed communicational concepts.

Account Assistant for HSBC Argentina. Brief reception, graphic development, OOH, POP Materials and Flyers for personal banking and Premier line of the Bank. TV Campaigns. Clients Presentations. Billing.