Catalina Gaitán Marín Email & Phone Number

Madrid, Es

Colombia

Founder of a home & table decoration brand in Colombia. I plan and develop the commercial, production, and launch strategy. • Executed commercial & marketing strategy including participating in 2-3 commercial trade fairs or showrooms per year, which has allowed a 25% of sales growth. Supervised social media and e-commerce. • Created one collection per year: contact with suppliers, designers, and execution of marketing strategy. • Developed successful relationships with suppliers in Brazil and Colombia.• Investment analysis: planning, performance, budget, and execution.

Colombia

Development of strategic commercial and implementation alliances with service partners. Created synergies to give the client the best solutions and satisfactory implementation for consumption. • Created dashboards, reports, and business reviews (BR) in excel and Power BI with regional KPIs that decreased the BR preparation time by approximately 50%; allowed access to real-time data and became the source of information for decision-making. • Managed an analysis with local and global teams establishing annual goals and KPIs for LAC strategic partners team by region and sub-region. Monitored KPIs and targets providing business insights, internal operations improvements, and creating teamwork between LAC sub-region teams. • Executed a data analysis identifying the Top 10 service partners to include in the LAC partners area by 2022 which allowed supporting the fulfillment of business strategies. • Prepared presentations for C-levels and managers that showed the benefits of the alliance with cloud technology partners, which allowed the validation and approval to continue with the joint work.

Colombia

• Development of commercial proposals for telecommunication companies based on industry technological trends, managing to present new ways of operation and cost savings opportunities for clients. • Monitoring a billing management regional project (16 countries) of a telecommunication company ensuring 100% analysis of customer data and process, achieving strong communication with different country teams, and internal and external stakeholders.

Bogotá, Colombia

• Advised and supported junior consultants in designing and developing 5 consulting projects focused on Commercial and Marketing strategies for SMEs. • Support in program activities, managing to design an adequate and innovative solution for customers, correct communication of projects, and professional development of students.

Mba - Master Of Business Administration &, Master In Business Analytics And Big Data

Administración De Empresas, Administración, Enfasis En Mercadeo

Strategic Digital Marketing, Marketing

Curso De Verano En Marketing De La Moda

Fashion Business Short Course, Paris