Catalina Gonzalez Sanchez Email & Phone Number

Portland, Oregon, United States

Develop and implement data-driven strategies to support the agency’s business objectivesUse data from multiple tools such as project management, accounting and other relevant sources to build and maintain data models, dashboards, and reports that provide insights into agency performanceWork with CEO on developing annual budget and KPIs for all areas of the organization and monitor them on an ongoing basisAnalyze and interpret complex data sets to identify trends and patterns that can inform business decisionsForecast revenue and mid-term staffing needs, among other key metricsCommunicate data-driven insights to other departments within the organizationAct as go-to-person for all data related initiatives across the agencyEnsure that the data used by the agency is accurate and up-to-date by establishing data governance policies and procedures

Portland, Oregon Area

Work with key Sparkloft stakeholders (CEO, VP, Account Directors, Operations, and Business Development) on forecasting and resource planning optimization.Dig into complex data to create the very first Sparkloft project database and translate it into an actionable business tool.Use analytics and data to measure resource utilization across the agency, identifying potential constraints and business opportunities in the future.Translate complex analytical work into easily digested analysis and recommendations for people in the organization.Compile weekly, monthly and ad-hoc reports for key stakeholders.Educate team members on the best use of data (internally and externally).Ensure company processes are implemented and support team members in scoping and resource planning processes.Develop forecasts, budget scenarios, and financial reporting and presentations.Support Project Managers, Operations, and Finances team to ensure all processes are followed and KPIs are aligned with Sparkloft goals.Ensure data insights are efficiently used across the organization to create meaningful programs.Mavenlink/Kantata (Project Management platform)liaison and super user.

Portland, Oregon Area

Provided recommendations on improvements to revenue and project tracking.Developed processes and database to improve analysis of financial performance.

Amsterdam Area, Netherlands

Managed US$2.5B in revenue and four direct reports in the Delta Joint Venture (JV) Inventory Management team, comprised of Specialists, Senior Analysts and Analysts from JV partners airlines.Collaborated and communicated with leadership and analysts across all JV Revenue Management partners and functions to ensure overall DL and AF/KL/AZ inventory and revenue management objectives were met.Executed revenue strategies leading to record 2014 revenue performance and A4A results where the transatlantic entity had performed twelve consecutive months of year-over-year improvement to December 2014. Led structured and ad hoc projects to improve technology, business processes and market performance.Mentored the large JV inventory team of thirty people; trained and fostered development of new skills.

Amsterdam Area, Netherlands

Managed inventory in high profile London, Netherlands (including Amsterdam-Portland route) and India clusters by analyzing booking activity, historical traffic trends, pricing environment, capacity and competitive factors.Developed and implemented inventory allocation strategies to optimize revenue per available seat mile (RASM).Led successfully UATs facilitating group systems testing and communication to the inventory team.

Amsterdam Area, Netherlands

Created Revenue Management department including introduction of a revenue management culture within the hotel. Successfully optimized revenue per available room (RevPar) by analyzing and forecasting demand and establishing effective selling strategies and optimal market mix. Achieved a 2010 RevPar +22% over budget and average daily rate (ADR) +8% above expectations.Conducted ongoing competitor price/product analysis to ensure proper rate positioning and performance in luxury market. Led hotel De l’ Europe to be top 3 in 2009 to top 1 in 2010 in terms of ADR and from top 3 to top 2 in RevPar within the Hotel’s competitive set (STR Global). Monitored, updated, and managed selling strategies and product information in all available distribution channels and reservation sources (third-party websites, Leading Hotels of the World, GDS, etc.).

Santiago, Chile

Venture and entrepreneur restaurant business based in Santiago-Chile in cooperation with 2 other partners. Role run remotely from Amsterdam-The Netherlands and Sydney-Australia.

Sydney, Australia

Participated on the three person team that launched the very first LAN Airlines commercial office in Sydney, Australia, becoming one of the top five most profitable LAN sales offices within 18 months.Responsible for sales in Australia and New Zealand. Achieved results 10% over 2007´s US$80 million budget.Developed tactics for the medium and long term strategic goals based on understanding the segments and channels of the market. Managed changes in tariff structure and fare restrictions of Australia and New Zealand points of sale. Negotiated and optimized special conditions, strategic incentives, and commissions with travel industry partners: travel agents, tour operators, wholesalers and incentive houses.Prepared statistics and analysis, including business reviews, forecasts and budgets.Led Sales team in Sydney and five regional Sales Managers (external representatives; GSA) based in Auckland, Melbourne, Brisbane, Adelaide and Perth, ensuring delivery against LAN sales strategy and goals.Managed several cross-functional team initiatives related to revenue management, e-commerce, alliances, marketing, frequent flyer program, network and airport operations.

Santiago, Chile

Maximized revenues from leisure routes (25% of LAN international gross revenue). Responsible for market segmentation, demand forecast, displacement analysis and pricing & inventory management.Established fare and conditions on different distribution channels: direct sales, travel agencies, tour operators and LAN.com, including promotions and last-minute offers.Managed strategic decision making such as fare availability, overbooking, flight frequency and schedules, improving RASM and the market competitiveness.Successfully managed a professional team of four analysts.

Santiago, Chile

Analyzed data and created reports to manage the relationship with indirect sales channels in Chile, mainly travel agencies and retail (20% of LAN international passenger revenue).Determined the incentive and commission schemes to indirect sales channels.Tracked results against forecasts and briefed senior management with actionable information. Prepared statistics and ad-hoc analysis as well as conducting business reviews, forecasting and budgeting.

Santiago, Chile

Responsible for flight demand prediction, pricing management and revenue optimization of Caribbean, Uruguay, Brazil, Australia, New Zealand, Tahiti and Easter island (20% of LAN international routes gross revenue).Researched and reported on the competitive environment, analyzing product, price, distribution channels and advertising. In charge of generating and suggesting response actions.

Major In Environmental Engineering, Engineering

Civil Industrial Engineering, Engineering

Bachelor Of Engineering - Be, Engineering