Catalina Gonzalez Sanchez Email & Phone Number

Portland, Oregon, United States

Develop and implement data-driven strategies to support the agency’s business objectivesUse data from multiple tools such as project management, accounting and other relevant sources to build and maintain data models, dashboards, and reports that provide insights into agency performanceWork with CEO on developing annual budget and KPIs for all areas of the.

Portland, Oregon Area

Work with key Sparkloft stakeholders (CEO, VP, Account Directors, Operations, and Business Development) on forecasting and resource planning optimization.Dig into complex data to create the very first Sparkloft project database and translate it into an actionable business tool.Use analytics and data to measure resource utilization across the agency.

Portland, Oregon Area

Provided recommendations on improvements to revenue and project tracking.Developed processes and database to improve analysis of financial performance.

Amsterdam Area, Netherlands

Managed US$2.5B in revenue and four direct reports in the Delta Joint Venture (JV) Inventory Management team, comprised of Specialists, Senior Analysts and Analysts from JV partners airlines.Collaborated and communicated with leadership and analysts across all JV Revenue Management partners and functions to ensure overall DL and AF/KL/AZ inventory and.

Amsterdam Area, Netherlands

Managed inventory in high profile London, Netherlands (including Amsterdam-Portland route) and India clusters by analyzing booking activity, historical traffic trends, pricing environment, capacity and competitive factors.Developed and implemented inventory allocation strategies to optimize revenue per available seat mile (RASM).Led successfully UATs.

Amsterdam Area, Netherlands

Created Revenue Management department including introduction of a revenue management culture within the hotel. Successfully optimized revenue per available room (RevPar) by analyzing and forecasting demand and establishing effective selling strategies and optimal market mix. Achieved a 2010 RevPar +22% over budget and average daily rate (ADR) +8% above.

Santiago, Chile

Venture and entrepreneur restaurant business based in Santiago-Chile in cooperation with 2 other partners. Role run remotely from Amsterdam-The Netherlands and Sydney-Australia.

Sydney, Australia

Participated on the three person team that launched the very first LAN Airlines commercial office in Sydney, Australia, becoming one of the top five most profitable LAN sales offices within 18 months.Responsible for sales in Australia and New Zealand. Achieved results 10% over 2007´s US$80 million budget.Developed tactics for the medium and long term.

Santiago, Chile

Maximized revenues from leisure routes (25% of LAN international gross revenue). Responsible for market segmentation, demand forecast, displacement analysis and pricing & inventory management.Established fare and conditions on different distribution channels: direct sales, travel agencies, tour operators and LAN.com, including promotions and last-minute.

Santiago, Chile

Analyzed data and created reports to manage the relationship with indirect sales channels in Chile, mainly travel agencies and retail (20% of LAN international passenger revenue).Determined the incentive and commission schemes to indirect sales channels.Tracked results against forecasts and briefed senior management with actionable information. Prepared.

Santiago, Chile

Responsible for flight demand prediction, pricing management and revenue optimization of Caribbean, Uruguay, Brazil, Australia, New Zealand, Tahiti and Easter island (20% of LAN international routes gross revenue).Researched and reported on the competitive environment, analyzing product, price, distribution channels and advertising. In charge of generating.

Major In Environmental Engineering, Engineering

Civil Industrial Engineering, Engineering

Bachelor Of Engineering - Be, Engineering