Lead and manage our digital team, focused on planning, creative, content, growth, performance and DxI culture to create and deliver great experiences for all types of audiences.

Leader in planning, implementation and monitoring of communication and experience strategies for companies in different industries especially FMCG. Through the understanding of business, culture and insights that drive to success the marketing KPIs.

Develop, design, and monitor integrated communications strategies for leading brands including Postobon, Corona, Team Foods, TQ, and Nutella. Facilitate social media, content marketing, communication strategies, brand building, data, SEO, media planning, research, and user experience to ensure necessary elements to achieve compliance with strategy and create methods for growth based on primary goals. ♦ Propose tone and voice of brands. ♦ Design and implement Key Performance Indicator’s… Show more Develop, design, and monitor integrated communications strategies for leading brands including Postobon, Corona, Team Foods, TQ, and Nutella. Facilitate social media, content marketing, communication strategies, brand building, data, SEO, media planning, research, and user experience to ensure necessary elements to achieve compliance with strategy and create methods for growth based on primary goals. ♦ Propose tone and voice of brands. ♦ Design and implement Key Performance Indicator’s (KPIs) culture to measure and optimize digital campaigns and support the implementation of new business and strategic management. Show less

Analyzed digital trends, user behavior, social media conversations, conversion tunnels, databases, and web pages to develop participation strategies. Generated advertising strategies across Google and its content networks. ♦ Worked with various communication channels to increase the effectiveness of communication through the optimization of campaigns, reports and synergies. ♦ Developed measurement indicators, KPIs, and scorecard design responding to digital strategy objectives… Show more Analyzed digital trends, user behavior, social media conversations, conversion tunnels, databases, and web pages to develop participation strategies. Generated advertising strategies across Google and its content networks. ♦ Worked with various communication channels to increase the effectiveness of communication through the optimization of campaigns, reports and synergies. ♦ Developed measurement indicators, KPIs, and scorecard design responding to digital strategy objectives. ♦ Created SABMiller Digital Acceleration program to expand key business areas across trade, marketing, communications, commercial, and legal for SABMiller Group, a Latin American organization, focused on connecting brands with consumers. Show less

Evaluated consumer and web user behavior across all platforms. Developed communication strategies for key clients including Alpina Baby, Corona, and Frito-Lay. Directed community management and content production. Cultivated and maintained positive client relationships by consistently communicating with the client. Key Accomplishments: • Developed innovative plans to improve and maximize communications strategies for clients. • Generated and optimized measurement scorecard.

Forged solid partnerships with associations, universities, and media groups to connect the company to the media. Built media lists, coordinated events, and developed press materials to gauge the success of advertising campaigns. Key Accomplishments: • Developed internal communications platforms to enhance employee engagement. • Cultivated and strengthened relationships with media outlets and monitored media associated with mobile sector, online advertising, and internet… Show more Forged solid partnerships with associations, universities, and media groups to connect the company to the media. Built media lists, coordinated events, and developed press materials to gauge the success of advertising campaigns. Key Accomplishments: • Developed internal communications platforms to enhance employee engagement. • Cultivated and strengthened relationships with media outlets and monitored media associated with mobile sector, online advertising, and internet. • Developed a message dissemination plan focused on local, regional, and press stakeholders. Show less

Development of advertising campaigns, media plans and tactics in search engine positioning, adwords for increased traffic.Control and monitoring of the advertising campaigns developed, in search of the efficiency and effectiveness of budgets for this purpose.Generation and analysis of research profiles of portal users.Search and development of strategic alliances that allow the increase of unique users to the portal, increase of the advertising guidelines and positioning… Show more Development of advertising campaigns, media plans and tactics in search engine positioning, adwords for increased traffic.Control and monitoring of the advertising campaigns developed, in search of the efficiency and effectiveness of budgets for this purpose.Generation and analysis of research profiles of portal users.Search and development of strategic alliances that allow the increase of unique users to the portal, increase of the advertising guidelines and positioning of the brand.Development of synergies with the companies of the Telefónica group.Management and control of the Terra brand and its corporate identity. Looking for its positioning and integration of values. Show less

Support to the Marketing manager in the development of communication strategies, promotion, advertising campaigns, media campaigns and research of both the business lines of Terra and the brand.Operational support to the marketing and advertising management of Colombia, Venezuela and Central America.

Post-sale service for clients based on effectiveness reports and customer service.Control and management of purchase orders, inventories, order systems, portfolio and tracking suppliers.In charge of national and international invoicing, money orders, currencies and international transactions.Coordination and execution of final arts and graphic arts