Catalina Hritcu
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Catalina Hritcu Email & Phone Number

Head of Iberia, CEE, LATAM, Africa, Middle East part of EMEA division at Alliance Pharmaceuticals Limited
Location: Paris, ÎLe-De-France, France 12 work roles 3 schools
1 work email found @sandoz.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Alliance Pharmaceuticals Limited
Role
Head of Iberia, CEE, LATAM, Africa, Middle East part of EMEA division
Location
Paris, ÎLe-De-France, France
Company size
405 employees

Who is Catalina Hritcu? Overview

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Quick answer

Catalina Hritcu is listed as Head of Iberia, CEE, LATAM, Africa, Middle East part of EMEA division at Alliance Pharmaceuticals Limited, a with 405 employees, based in Paris, ÎLe-De-France, France. AeroLeads shows a work email signal at sandoz.com and a matched LinkedIn profile for Catalina Hritcu.

Catalina Hritcu previously worked as Global Marketing & Sales Director at Sérélys Pharma and Marketing Strategy & Innovation Consultant at Freelancer. Catalina Hritcu holds Master Of Business Administration - Mba, Digital Marketing And Business, Communication Director Rncp Niveau 1 from Efap - École Des Nouveaux Métiers De La Communication.

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Email format at Alliance Pharmaceuticals Limited

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{first}.{last}@sandoz.com
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Profile bio

About Catalina Hritcu

Senior Marketing & Sales Executive, passionate about the behaviour of customers and teams and focused on achieving continuous, improved business performance. With over 15 years of experience in marketing and sales and confirmed multicultural background, I have proven success record in driving & developing both well established businesses and start-up operations, with turnover ranging from 20 mil Euros till 300 mill EurosInterests: #Marketing #CustomerExperience #CX #UX #DesignSprint #DesignThinking #DigitalTransformation, #DigitalMarketing, #DigitalCommunication #DigitalContent #Ecommerce, #Wellbeing, #Healthcare #Pharma #Hospitality #Education #Futureofwork

Listed skills include Trade Marketing, Marketing Strategy, Fmcg, Pharmaceutical Industry, and 24 others.

Current workplace

Catalina Hritcu's current company

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Alliance Pharmaceuticals Limited
Alliance Pharmaceuticals Limited
Head of Iberia, CEE, LATAM, Africa, Middle East part of EMEA division
chippenham, wiltshire, united kingdom
Website
alliancepharmaceuticals.com
Employees
405
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12 roles

Catalina Hritcu work experience

A career timeline built from the work history available for this profile.

Head Of Iberia, Cee, Latam, Africa, Middle East Part Of Emea Division

Current
Alliance Pharmaceuticals Limited

Paris, Île-De-France, France

Alliance Pharmaceuticals is an international consumer healthcare company, empowering people to make a positive difference to their health and wellbeing. Alliance Pharmaceuticals has strong presence in dermatology, ophthalmology and vitamins and some leading brands like Kelo-Cote, Macushield and Hydromol. Responsible for leading the growth of distribution business and maximizing the value of Alliance brands with customers from Iberia, CEE, LATAM, Africa and Middle East.Managing a multicultural team of 8 people and 50+ partners. P&L responsibility.

Jan 2023 - Present

Marketing Strategy & Innovation Consultant

Freelancer

Paris Area, France

Strategy development projects to drive profitable growth:- brand activation model development & optimization of ROI; new launches strategy; portfolioprioritization & life cycle management strategies- commercial & sales force effectiveness; marketing & sales force organization design- business model digital transformationProjects and industries: pharma, consumer healthcare, education, eco-fashion, financial services &consulting.

Sep 2016 - Oct 2021

Director -Life Science Division

Simon-Kucher & Partners

Paris, Île-De-France, France

Strategy & Marketing in Consumer Healthcare practice. #CEE #France #Europe Strategy, marketing, pricing and sales projects to support our clients to drive profitable growth. #toplineadvisor #chc

Oct 2020 - Aug 2021

Consumer Healthcare Growth Acceleration Consultant (External)

Stada Group
May 2019 - Sep 2020

Coaching & Mentoring Students @Dwc, Digital Weeek Competition

Essec Business School

Paris Area, France

Jan 2018 - Jan 2019

Marketing & Sales Director Sandoz Otc Russia, Part Of Novartis Group

Sandoz

Moscow, Russian Federation

Responsible for the Consumer Healthcare & wellbeing division (OTC) and a team of 180 people (marketing and sales): an annual sales turnover ranged between $200mil- $300mil : the largest consumer healthcare & wellbeing business (OTC) of Sandoz across the world.

Jan 2014 - Mar 2016

Commercial Manager Sandoz Otc Cee, Part Of Novartis Group

Sandoz

Bucharest, Romania

Coordination of the marketing & sales activities of a group of markets in Central and Eastern Europe: Romania, Croatia, Bulgaria, Serbia, Slovakia, Baltic States, Bosnia and Herzegovina, Macedonia and Euro Asia.

Apr 2012 - Jan 2014

Marketing & Sales Director Sandoz Otc Romania

Novartis

Bucharest, Romania

Responsible for leading the Consumer Healthcare & Wellbeing division in Romania and a team of 40 people: 20 million USD, annual turnover. Developed the business from scratch and set up business operations (dedicated team of 40 people): from 5 mil USD the business grew to 20 mil USD in the 3rd year

Apr 2009 - Apr 2012

Otc Marketing Manager

Ozone Laboratories Srl

Bucharest, Romania

Responsible for leading and managing the consumer healthcare & wellbeing division for Romania and leading the regional strategy.

Jun 2006 - Apr 2009

Senior Brand Manager

Prodal'94 Srl

Bucharest, Romania

Creation of the strategy and implementation of the marketing activity plan (advertising, promotions, trade and POS activities) for the categories and brands assigned in the categories of brandy and gin.

Dec 2004 - Jun 2006

Brand Manager

Dufa Romania

I was responsible for all the brand strategy and management of DIY Dufa brand: managing all consumer decorations and paintings portfolios, including all marketing, promotional activities and communication campaigns.

Jan 1999 - Dec 2004
Team & coworkers

Colleagues at Alliance Pharmaceuticals Limited

Other employees you can reach at alliancepharmaceuticals.com. View company contacts for 405 employees →

VK Vimal Kumar Vimal Kumar Colleague at Alliance Pharmaceuticals LimitedAkbarpur, Uttar Pradesh, India View → MV Mert Vardar Mert Vardar Colleague at Alliance Pharmaceuticals LimitedTürkiye, Turkey View → AC Atit Chouhan Atit Chouhan Colleague at Alliance Pharmaceuticals LimitedIndia View → JG Jacob Greene Jacob Greene Colleague at Alliance Pharmaceuticals LimitedRaleigh-Durham-Chapel Hill Area, United States View → DL Dhruvi Linesh Patel Dhruvi Linesh Patel Colleague at Alliance Pharmaceuticals LimitedBharuch, Gujarat, India View → AW Annie Witt Annie Witt Colleague at Alliance Pharmaceuticals LimitedChippenham, England, United Kingdom View → ZS Zareah Suluey Zareah Suluey Colleague at Alliance Pharmaceuticals LimitedGreater Sydney Area, Australia View → SP Solanki Pradip Solanki Pradip Colleague at Alliance Pharmaceuticals LimitedMahesana, Gujarat, India View → SB Stacey Brewer Stacey Brewer Colleague at Alliance Pharmaceuticals LimitedRuncorn, England, United Kingdom View → JR Jessica Ramirez Jessica Ramirez Colleague at Alliance Pharmaceuticals LimitedHouston, Texas, United States View →
3 education records

Catalina Hritcu education

Specialised Master - Mba, Digital Marketing & Business

Mba Spécialisé Digital Marketing & Business

Activities and Societies: Main areas of study:  Digital transformation of the business and industries  Marketing & digital communication.

FAQ

Frequently asked questions about Catalina Hritcu

Quick answers generated from the profile data available on this page.

What company does Catalina Hritcu work for?

Catalina Hritcu works for Alliance Pharmaceuticals Limited.

What is Catalina Hritcu's role at Alliance Pharmaceuticals Limited?

Catalina Hritcu is listed as Head of Iberia, CEE, LATAM, Africa, Middle East part of EMEA division at Alliance Pharmaceuticals Limited.

What is Catalina Hritcu's email address?

AeroLeads has found 1 work email signal at @sandoz.com for Catalina Hritcu at Alliance Pharmaceuticals Limited.

Where is Catalina Hritcu based?

Catalina Hritcu is based in Paris, ÎLe-De-France, France while working with Alliance Pharmaceuticals Limited.

What companies has Catalina Hritcu worked for?

Catalina Hritcu has worked for Alliance Pharmaceuticals Limited, Sérélys Pharma, Freelancer, Simon-Kucher & Partners, and Stada Group.

Who are Catalina Hritcu's colleagues at Alliance Pharmaceuticals Limited?

Catalina Hritcu's colleagues at Alliance Pharmaceuticals Limited include Vimal Kumar, Mert Vardar, Atit Chouhan, Jacob Greene, and Dhruvi Linesh Patel.

How can I contact Catalina Hritcu?

You can use AeroLeads to view verified contact signals for Catalina Hritcu at Alliance Pharmaceuticals Limited, including work email, phone, and LinkedIn data when available.

What schools did Catalina Hritcu attend?

Catalina Hritcu holds Master Of Business Administration - Mba, Digital Marketing And Business, Communication Director Rncp Niveau 1 from Efap - École Des Nouveaux Métiers De La Communication.

What skills is Catalina Hritcu known for?

Catalina Hritcu is listed with skills including Trade Marketing, Marketing Strategy, Fmcg, Pharmaceutical Industry, Marketing Management, Segmentation, Market Research, and Product Launch.

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