Catalina Peña Pineda Email & Phone Number

• Generate project plans and ensure on-time, on-budget project completion by overseeing all stages, working closely with the client to ensure satisfaction and meet their specific needs.• Collaborate with the team to implement digital projects and troubleshoot issues.• Proactively manage project risks and ensure minimal failures and delays.

Medellín, Antioquia, Colombia

● Create and manage project schedules to ensure we deliver the planned content in the social and editorial calendar that showcases valuable insights of our solutions, services and work with clients. ● Lead multiple marketing related projects for internal and external audiences while eliminating time-sensitive bottlenecks and producing high-quality content (reports, articles, webinars, socials and ads) for generating leads and brand awareness. ● Proactively handle day-to-day concerns, resource allocation and foster relationships with the different internal teams to ensure we’re covering their marketing needs allowing them to attract and retain customers.

Bogotá, Distrito Capital, Colombia

● Develop and execute marketing strategies and education plans (courses, webinars, events) aimed at doctors for the pharmaceutical business line in Colombia.● Relationship and negotiation with medical associations, allied clinics, distributors and suppliers.● Manage the budget, monitor and analyze product sales, assist the patient support program service management, and the commercial area

Bogotá, Distrito Capital, Colombia

● Co-led the projects related to the Joint Venture with Dixie Brands for Latin America and the distribution of the KUIDA products in the United States. ● Co-creation of a new brand, from development to production.

Bogotá D.C., Colombia

● Establish and manage the opening and operation of new non-traditional contact points with customers of the KUIDA® cosmeceutical line nationwide. ● Organization of events and activities for the positioning of the brand in the Colombian market. ● Manage and control the POP material, the relationship with suppliers and be the administrative support to the marketing area of the Skin business line.

Bogotá D.C., Colombia

● Develop and execute the activities of the medical education plan of the company in Latin America. ● Create and preserve the relationships with medical associations in the countries of operation of the company. ● Control and monitor the budget of the commercial area and support the commercial and marketing strategy of the medical business line.

Bogotá D.C., Colombia

● Develop, execute, support and monitor promotions and launches of new products and campaigns.● Coordinate the launches established in the annual marketing calendar.● Analyze regional sales and transactions and monitor the budget of the Marketing department.● Plan and execute POP Material used in restaurants and coordinate the quarterly media plan (ATL and BTL).

Cali, Colombia

● Develop, execute, support and monitor trade marketing activities to achieve defined business objectives for the traditional retail channel. ● Forecast and control the execution of the promotional offers available for the traditional channel. ● Assist the sales team providing strategic and logistic support to ensure trade marketing strategies are aligned with sales objectives.

Universidad Icesi

Support, watch and keep the good use of University’s Icesi computer rooms. Customer support about technological infrastructure of the University.

Project Managment Specialist

Bachelor Of Business Administration

Bachelor Of International Marketing And Advertising, Marketing