Cathy Sharp Email & Phone Number

Florida, United States

Miami/Fort Lauderdale Area

CTA Media is a full service direct response advertising agency. We help our clients achieve their desired ROI by strategically building and implementing holistic road maps that include:-Research and consumer insights-Media planning and buying-Analytics, reporting and attribution-Creative services and distribution -Performance channels: pay per call, CPA, CPL

The South Florida Interactive Marketing Association is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Miami/Fort Lauderdale Area

Responsible for creating an innovative and globally consistent media capability that delivers value for clients. Oversees all traditional and digital media planning and buying, campaign implementation and optimization.

Miami/Fort Lauderdale Area

Overseeing all customer and media outlet strategy while delivering and implementing upon an integrated marketing road map that will ensure the projected ROI for the RingLatino clients. RingLatino is a 360 degree performance advertising agency that focuses on generating new business, customers and unique ways of channel monetization for our clients. We strive to fill in the gaps within the industry. Our main goal is to compliment all of our partners' advertising efforts by offering unique reach, channels and results.

- Pitch to potential clients and attend strategy meetings for new business.- Develop, implement, monitor, and analyze performance of all media strategies for various clients and verticals.- Coordinate launch of media campaigns with marketing, IT, and sales departments.- Keep abreast of industry figures, including distribution, audience figures and trends.- Contact clients to discuss their projects.- Manage media department to check status of client accounts and plan for future media buys.

Fort Lauderdale, Fl

- Drive client strategy and business growth through existing clients, developing a proactive action plan- Monitor and review the processes and skills of the team ensuring the clients receive the best in class service- Achieve client targets within the context of the underlying opportunity- Maintain or improve account profitability- Work with business development team to develop new client sales proposals

Miami/Fort Lauderdale Area

- Develop and manage daily mobile marketing strategies: advertising, mobile and WAP marketing, digital partnerships, and ensure campaigns meet specific lifecycle goals. Analyze and optimize campaign development and results.- Define goals and objectives utilizing media channels: mobile advertising networks, displays, searches, affiliates, registration, email, social media and performance. Define retention targets and conversion rates. Define future iterations for growth.- Measure and analyze marketing initiatives and performance. Develop strategies; maximize return on investment for each channel used.- Draft and maintain marketing performance reports. Present performance reports to executive management.- Work with Director of Marketing and finance teams for budget constraints and forecasts.- Partner with internal teams providing creative, product, production, legal, IT and other technological input.- Develop ways to attract customers through review of these trends, the competition and current and prospective mobile marketing channels.

Fort Lauderdale, Fl

- Negotiate and purchasing television, radio, print and digital media within an assigned group of markets.- Negotiate all rates, special placement and added value by medium for all markets.- Document all negotiations, makegoods and credits.- Execute all media plans in the assigned group of markets within established budgets; buys media space and air time.- Design optimum buys in terms of cost efficiency, goals delivery and vendor agreements.- Meet with media representatives and research available options for media placement.- Maintain all media buys and responsible for the post-buy results of all buys.- Monitor buys in progress by spot checking placement and negotiating credit or billing adjustments when necessary.- Track media expenditures to ensure budget compliance.

Fort Lauderdale, Fl

- Assisting with the placement of media buys: write and submit schedules, research potential markets, file contracts. orders and invoices, create budget and performance spreadsheets.- Performance tracking and reporting.- Billing and reconciliation of discrepancies.

Marketing-Management

Ba, Marketing-Management