Catalina Valencia Gómez Email and Phone Number
Catalina Valencia Gómez is a Coordinadora de Exportaciones y Mercado - Programa Pollo at FENAVI. She is proficient in French and English. Colleagues describe her as "Es una líder y estratega con gran capacidad comercial. Sabe trabajar en equipo y potencializa el crecimiento de las ventas y rentabilidad del negocio. " and "Catalina es una profesional altamente dedicada con quien tuve el privilegio de colaborar en proyectos de exportación a retailers de otros países y Amazon. Tiene gran capacidad para liderar iniciativas y ejecutarlas con éxito, ya que posee una profunda comprensión del mercado internacional y una habilidad excepcional para identificar oportunidades de crecimiento. Destacaría su atención al detalle, que garantiza que cada aspecto de sus proyectos esté cuidadosamente planificado. Además, su capacidad para adaptarse rápidamente a entornos cambiantes y tomar decisiones informadas para impulsar los resultados deseados."
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Coordinadora De Exportaciones Y Mercado - Programa PolloFenaviColombia
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Strategic LeaderVive Cafe Sa Oct 2024 - PresentBogotá, Capital District, ColombiaDrive the strategic direction of the company by defining long-term goals and ensuring organizational alignment with these principles. Develop and implement strategies that maximize resources while proactively addressing competitive challenges. Assess the company’s performance and market trends to make informed decisions that foster growth and sustainability. Lead transformation initiatives to adapt to evolving market conditions and customer preferences, while identifying opportunities within the competitive landscape to capitalize on emerging trends. -
Export LeaderWhy Not Jun 2023 - Sep 2024Bogotá, Capital District, ColombiaIdentify and manage key international clients, coordinating logistical operations and collaborating with internal departments involved in the production process to effectively drive product sales in global markets. Gain a deep understanding of market needs and uncover opportunities for improvement that align with the company's strategic objectives. Foster relationships with strategic partners to enhance brand development and positioning in diverse markets.• I achieved the first export of the brand internationally.• I managed to close negotiations in 3 Latin American countries of focus for the company, Ecuador, Venezuela and the United States in 4 months.• I achieved sales on the Amazon platform for 11.000 USD in 3 months, being a completely new brand in the country. -
Head Of SalesPeakr Jul 2022 - Jun 2023ColombiaStructure, create, and implement sales strategies based on forecast development for an innovative digital platform that addresses key challenges in the purchasing process. My focus is on optimizing the expansion of the supplier network and facilitating instant liquidity through efficient banking solutions.• I achieved a growth in the sales department of 100%, through a restructuring of roles in the team to maximize the potential of each person.• I achieved the first purchase of a potential client in a pilot test for a value of 30 million pesos, through continuous monitoring and good construction of the commercial relationship. -
International Senior Key Account ManagerJuan Valdez Café Jun 2021 - Jul 2022Bogota,D.C., Capital District, ColombiaLead and oversee all initiatives related to market entry in Europe, aligning efforts with strategic objectives focused on sales growth and brand globalization. This includes the introduction of products across several sales channels and the consolidation of existing market presence to maximize impact and revenue.• I achieved a 182% increase in sales in the Spanish market, through a strategic change in the product portfolio and participation in key marketing activities of the supermarket chain.• I managed to continue with the expansion of the brand in the European continent, reaching the Dutch market and achieving a national coding, through the search for the ideal client and strategic negotiations.• Achieved 100% compliance with the annual sales budget for the Romanian market in 6 months, through an expanded portfolio adjusted to market needs and high product rotation. -
International Key Account ManagerJuan Valdez Café Jan 2019 - Jun 2021Bogotá D.C. Area, ColombiaManage key accounts in the international market, develop activities in the different sales channels (Retail and shops) and analyze business operations to further strengthen and consolidate the brand. Understand market needs and find opportunities for improvement focused on meeting the company's strategic business objectives. Work hand in hand with the Production, International Trade, and Purchasing areas, to meet the arrival date of the orders as required by the customer.• I achieved a sales compliance of 108% in the European continent, through the strengthening of commercial relationships, understanding of market needs, and execution of action plans.• I managed to position the products in the top 3 of sales in the coffee category in the e-commerce channel in Peru, through the strengthening of product information and education on the home consumption of coffee during a pandemic.
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Internship International EcommerceJuan Valdez Café Jan 2018 - Jan 2019Bogotá D.C. Area, ColombiaDesign strategic sales and branding plans, based on the U.S. commercial calendar. In conjunction with the marketing agency, analyze user behavior on the platform, to improve the shopping experience and reduce bottlenecks to finally achieve the purchase.• Sales growth of 114% on Amazon through education on the coffee culture and implementation of benefits strategies on the product for the final consumer.
Catalina Valencia Gómez Education Details
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Business Administration And Management, General -
Grado En Administración Y Dirección De Empresas
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International Business -
Central Algoma Secundary SchoolExchange Program -
Colegio Bilingue RichmondHigh School
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Marymount School BarranquillaHigh School
Frequently Asked Questions about Catalina Valencia Gómez
What company does Catalina Valencia Gómez work for?
Catalina Valencia Gómez works for Fenavi
What is Catalina Valencia Gómez's role at the current company?
Catalina Valencia Gómez's current role is Coordinadora de Exportaciones y Mercado - Programa Pollo.
What schools did Catalina Valencia Gómez attend?
Catalina Valencia Gómez attended Colegio De Estudios Superiores De Administración, Colegio De Estudios Superiores De Administración, Neoma Business School, Central Algoma Secundary School, Colegio Bilingue Richmond, Marymount School Barranquilla.
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