• Developed and grew a scalable retail product business, expanding from Bucaramanga to all over Colombia.• Developed and implemented a local & global go-to-market strategy.• Evaluated current market behavior to identify new trends and growth opportunities.• Created and implemented loyalty programs and activities to attract new customers.• Fostered social media accounts to increase online presence.

• Manage budget for all the social Media Channels of the company: Facebook, Instagram, Google, and OfferUp• Conduct strategic planning on a quarterly basis. Set marketing metrics and goals• Leading effort to gather, analyze and share market research and insights for all target audiences.• Communicate directly with followers, building strong relationships and maintaining a visible external presence on social media sites and forums.• Effectively manage and optimize paid search, shopping & display campaigns on time and within budget on major search engines including Google, Bing and various smaller engines

• Lead projects in LATAM regions while juggling communication in Spanish and English.• Developed digital marketing campaigns, nurtured team social media presence, wrote design thinking blog posts, created innovation processes. • Managed the day to day operations of SAP’s exclusive Silicon Valley Innovation Workspace• Managed 30+ SAP’s innovation & Design Thinking workshops in Silicon Valley.

• Developed Go-to-Market Strategy, Lead Latin American business and marketing in strategy by boosting online marketing, Social Media, blogs, other content, along with helping manage the company website). • Managed the launch of the company’s Education Platform. • Assisted with general administrative tasks where knowledge of Spanish is required. • Interpreted information for students, help translating & assisting with admissions in Spanish language.

• Executed marketing and sales activities / campaigns using several corporate tools. • Researched and mapped client needs to offer solutions that best matched. • Monitored and analyzed results with regards to the commercial goals. • Ensured compliance, generated executive reports, and managed daily credit reports.