Coordinating teams of designers from multiple companies in the Dentsu group.Acting as a brand ambassador, responsible for creating pitch theatrics, internal communication, high-end presentations. Visualizing data for the media agencies in the group, using data to tell the story. Working in close contact with the Execo team.

Create and grow an in-house graphic design department responsible with creating infographics, presentations, marketing materials, pitch proposal templates, internal communication materials etc. Responsible with hiring and training junior designers, as well as overseeing projects, with a hands-on approach. Setting up all the necessary working guidelines of the department, including budget, fees, timing, briefing documents, workflow, and annual evaluations. Actively participating in client briefings and presentations, and overseeing projects from conceptual to executional final stage.Clients: Working for internal clients (Ipsos entities from all regions of the globe). Projects were commissioned for end-clients like Google, Pizza Hut, Hugo Boss, Purina, Walmart, Ikea, Mercedes, BMW, VW, Carl Zeiss, GSK, P&G, MDVIP, APPA.Types of projects: 1. Infographics – they summarize the most important findings of a study. Meant to be used in high-end level corporate presentations - CEOs, execo team.2. Reports – 30-60 slides decks, data heavy, to be presented to end-client’s marketing director.3. Pitch proposals – Create template for Ipsos entities to answer to a RFP from the end client.

Working closely in team with a copywriter to generate creative ideas and concepts Creating visuals and layouts for advertising campaignsBriefing and commissioning 3rd party talents, such as photographers, illustrators, web designers / developers, CGI artists or film-makers to work on projectsVisiting and assessing locations for potential shoots, selecting actors for radio or video projects, defining style / props / setup / makeup for video and photo shootingsAttending meetings at production houses and with directors & editorsParticipating in client briefings and presentationsClients: Durex, Lays, World Vision, Baneasa Mall, Bancpost (Bank), Provident (IFN), KinderTypes of projects: packaging, web pages, prints, posters, outdoor, corporate identity, proposals, corporate manuals, corporate guidelines, logo design, landing pages, user interface, newsletters, magazines etc.

Extensive packaging experience for Murfatlar, a large local spirits company with a large portfolio (over 15 different brands), 2 pharma companies (Glenmark and Biofarm) and Oskar (interior paints). A large number of tailor branding for Carlsberg, as well as ATL events.Working closely in team with a copywriter to generate creative ideas and concepts Creating visuals and layouts for advertising campaignsBriefing and commissioning 3rd party talents, such as photographers, illustrators, web designers / developers, CGI artists or film-makers to work on projectsVisiting and assessing locations for potential shoots, selecting actors for radio or video projects, defining style / props / setup / makeup for video and photo shootingsAttending meetings at production houses and with directors & editorsParticipating in client briefings and presentationsTypes of projects: packaging, web pages, prints, posters, outdoor, corporate identity, proposals, corporate manuals, corporate guidelines, logo design, landing pages, user interface, newsletters, magazines etc. Clients: Carlsberg, BCR Bank, BT Bank, Murfatlar, Biofarm, Glenmark, Oskar, Albalact (dairy), IQads

As a GCD I was overseeing 2 teams of designers / junior copywriters. My main projects were to create advertising campaigns for the most important (at that time) 2 Malls in Bucharest. We were creating ATL and BTL campaigns to advertise main events of the 2 retail malls. I have gathered extensive experience working with photographs as shootings were required for each campaign. I was also working hands-on on most important campaigns, or when the workload was too high for the rest of the team. I was also working closely with the CS team to help with presentations, and also attending client meetings (briefings and presentations). Working closely in team with a copywriter to generate creative ideas and concepts Creating visuals and layouts for advertising campaignsBriefing other members of the creative team, and brainstorming ideasAdvising new creatives, reviewing their 'books' and managing new teams on placement with the agencyBriefing and commissioning 3rd party talents, such as photographers, illustrators, web designers / developers, CGI artists or film-makers to work on projectsVisiting and assessing locations for potential shoots, selecting actors for radio or video projects, defining style / props / setup / makeup for video and photo shootingsAttending meetings at production houses and with directors & editorsParticipating in client briefings and presentationsOther clients: Citroen, National Geographic, Bancpost, Autoklass (Mercedese Benz dealer), Fuchs spicesTypes of projects: prints, posters, outdoor, corporate identity, proposals, BTL projects.