Catalin Bunea Email & Phone Number

44 King St. East

Manage a team to delivery of Analytics driven communication strategies aimed at limiting attrition and increase customer engagement while maintaining profitability in Credit Card, Insurance and specialized Segments (Students, New to Canada, Wealth and Loyalty partnerships). Deriving Insights and actionable next steps for executive level decisions and operational improvement.

20 Queen St. West, Toronto

Enhancing Primary Banking and Day to Day Marketing initiatives and strategies.

20 Queen St. W, Toronto, On, Canada

Providing leadership and direction into the agile design, build and implementation of the Next Best Activity (NBA) framework at Scotiabank while moving towards enhanced customer experience through Real Time Decision exchanges across inbound and outbound channels. Primary focus on the improvement of customer interaction activities and integration with the NBA methodology; Defining executive level reporting and dashboard requirements along with campaign level success metric. Design and Execution… Show more Providing leadership and direction into the agile design, build and implementation of the Next Best Activity (NBA) framework at Scotiabank while moving towards enhanced customer experience through Real Time Decision exchanges across inbound and outbound channels. Primary focus on the improvement of customer interaction activities and integration with the NBA methodology; Defining executive level reporting and dashboard requirements along with campaign level success metric. Design and Execution of multichannel marketing campaigns; customer on-boarding, enhanced digital and self serve channel usage; trigger based decisions and relationship building campaigns. Utilizing complex even processing (CEP) to delivery nudges and effective interactions through inbound channels. The successful union of analytics, proper customer segmentation and effective interaction management.PEGA 7, SAS Customer Studio (MOM, MA, MO, RTDM), Unica, Cognos... Show less

55 Bloor St. W

Exceeding targets through campaign delivery of ATM, Online Banking, Branch and Customer Contact Centre marketing. Continually enhancing the way we use Self Serve terminals to reach our customers and deliver relevant leads. Achieving 20% response rates we're able to turn a passive channel into an effective sales tool.

55 Bloor St. W.

Responsible for investigation, definition and documentation of technical requirements to support leads/campaigns. Work collaboratively with many partners such as the Leads Team, Customer Communications & Marketing, Product, eChannel, Personal Sales Force Effectiveness and Technology & Operations. An integral player in the delivery of accurate campaigns, the Database Marketing Specialist audits campaigns and output data. Accountable to support the channels and development of processes… Show more Responsible for investigation, definition and documentation of technical requirements to support leads/campaigns. Work collaboratively with many partners such as the Leads Team, Customer Communications & Marketing, Product, eChannel, Personal Sales Force Effectiveness and Technology & Operations. An integral player in the delivery of accurate campaigns, the Database Marketing Specialist audits campaigns and output data. Accountable to support the channels and development of processes, frameworks and standards to ensure efficient and effective processes in the Leads Team. Show less

The Direct Marketing Integration Manager is responsible for the design, development and project management of an efficient and effective customer insight driven direct marketing and offer system. This will involve a number of cross functional teams; as such the Integration Manager will be act as the relationship manager to a variety of internal partners (Customer & Environmental Insights, Direct Bank, Corporate Marketing, Sales Force Effectiveness, etc.) In addition, the Integration Manager… Show more The Direct Marketing Integration Manager is responsible for the design, development and project management of an efficient and effective customer insight driven direct marketing and offer system. This will involve a number of cross functional teams; as such the Integration Manager will be act as the relationship manager to a variety of internal partners (Customer & Environmental Insights, Direct Bank, Corporate Marketing, Sales Force Effectiveness, etc.) In addition, the Integration Manager will assist the Senior Manager of the Marketing & Campaign Analytics team with the assignment and tracking of programs/projects. Show less

Deliver Data Minning and Analysis. Provided Market Research Samples and Maintained Target HistoryDelivery of Marketing Camapaigns through the use of raw SQL and Unica Affinium 6.4 Software.

Maintenece of datamart and development of Marketing Campaigns to aquire new customers and build trust in the brand.

Bcomm, Information Technology Management

Achived 100% on the ITM800 final year project.

Highschool, Mathematics And Computer Science

Activities and Societies: Boys Soccer Team, Coach women's Soccer Soccer team coach.