“Our working method is highly discreet and private, but we have a world wide network of co-operative companies, banks, local agents and individuals with whom we have yearly long business relations. Luxury brands are often considered to be those who lead a large part of the worldwide economy, despite the fact that the industry is relatively small in terms of the number of companies. However, it is the industry in which we find the best quality in terms of materials and craftsmanship, the best design and packaging, the best flavors and last but not least, the best service. Following an analysis of this branch, it was obvious that I had to give a definition of the luxury brand. In these circumstances, I concluded that there is no single definition for this concept, but rather it could be described by a variety of alternatives. Some might say that a luxury brand means exclusivity and selectivity, others might believe it represents an opportunity to accede or position yourself in a certain social class. I want The Luxury to position itself above all of the other brands from this industry and we reserve the right to be selective and to ensure that our members and the services we offer rise to the standards of the luxury world.”