Catalin Preda, Tech Mba Email & Phone Number

Sectorul 1, Bucharest, Ro

Responsible for leading and overseeing digital transformation initiatives, leveraging technology to drive business success. Pivotal role involves driving digital innovation, ensuring successful project management in alignment with organizational goals.• Develop and implement digital transformation strategies tailored to the construction industry, focusing on complex project specifications. Build and manage budget for digital transformation initiatives, including data analysis tools and AI-based technologies.• Collaborate with interdisciplinary teams to integrate BI & AI solutions into existing workflows and processes. Identify and mitigate risks associated with technology implementations, including data security and potential disruptions. Ensure compliance with industry standards and regulations in data management and analysis.• Manage change and training strategies to facilitate a smooth transition to digital project management. Engage with stakeholders across the organization to ensure effective integration of technologies. Develop and maintain relationships with key partners to support the successful implementation of project management systems.

Sectorul 1, Bucharest, Ro

Drive sustainable business growth (+10% YoY) and market share (>8pp above industry avg.) through critical decisions regarding marketing, sales, product development, and customer service. Involved in designing and developing data- and market-driven budgetary and financial estimations, and responsible for developing and implementing corporate goals.• Develop commercial strategies for revenue optimization, identifying current challenges and key drivers, via thorough business market performance analysis and insights from customer base, setting strategic objectives, actions and KPIs.• Create and continuously update data visualization and interactive dashboards, using data analytics tools like Power BI, to track, measure and analyse commercial metrics, expenditures, financial goals, and budgets. Serve as the ongoing business owner for data, applications, and systems to provide insights for better decision making.• Establish and manage long-term relationships and understand the requirements of existing customers - including telecom operators (entire market) and public authorities (local and central government) - and implement new customer acquisition strategies. Always strive to accelerate and encourage company's growth and success.• Coordinate marketing, sales, and customer service, and collaborate with diverse teams from IT, finance, or operations to support an end-to-end integrated marketing technology stack (mix of homegrown and cloud-based SaaS systems). Align technology solutions to continuously streamline operations and maximize resource utilization.

Sectorul 1, Bucharest, Ro

Successfully delivered business analysis requirements on commercial, marketing, budgeting, and operational sectors with a clear focus on the deliverables, risk management and cross-functional stakeholder communication.• Developed and conducted a strategic cost reduction program (ABVA) - using the structure of a value analysis model to reduce overheads (OVA) and the purpose, to improve business performance, of a costing methodology used to assign activities to products (ABC) - estimating benefits and balancing costs, identifying areas where cuts can safely be made. The program engaged 40% of the total headcount (a third of staff members and 80% of top management), reported ~300 activities (job functions of the engaged employees), and accounted for 25% reduction of the total indirect costs.• Key employee for a vendor due diligence, supporting data room with the required documents and answering questionnaires, and delivered valuable key information for a feasibility study within an ambitious investment program. • Responsible with revenue budget preparation, using both bottom-up and top-down forecasting approaches, budget execution monitoring and reporting on a regular basis.• Managed and coordinated multiple transitions to various ERP solutions, from operational and business perspective, with the objective to satisfy stakeholders’ needs for information and project completion within the budget.• Provided full business requirements and conditions in ERP transitions, implementing automated billing, debt collection and customized internal reporting using automated outbound messaging, supervising the process on a regular basis.

Sectorul 1, Bucharest, Ro

Drove operational efficiency, streamlining processes and driving cross-team collaborations. Worked with commercial and operational teams to build key performance indicators, consistently monitoring them and reporting to stakeholders.• Measured the performance of various teams and recommended areas that need improvement to achieve targets.• Refined existing products and defined procedures for better market performance and maximizing revenue potential.• Reviewed staff members recommendations and prepared tailored-made reports, ensuring timely completion.• Managed contracts and reviewed them for any discrepancies that needed to be rectified.

Sectorul 1, Bucharest, Ro

Performed business performance consultancy services for telecom client base.• Reviewed national telecom operator’s business customer base and enhanced the segmentation model based on additional variables to improve operational efficiency and sales force performance in line with Customer First initiative.• Identified areas to be improved to enhance data quality, data capturing, data storing and data usage of customers database and built the contact database which allowed better 1-to-1 communication, with significant impact in all customer relations organizations.• Assessed local and international market research studies for the business solutions to meet the new marketplace challenges; As part of the local market research, data has been collected to provide information on telecom operator’s market share in each segment - consumption of selected product groups by business customers in defined dimensions (particularly company size and industry).

London, Gb

Support the achievement of company targets - customer base, revenue, and profitability - within Consumer Market with effective pricing solutions.• Overviewed of major Capex and Opex categories (network and non-network related) with estimated cash flow impact.• Evaluated post-launch pricing changes impact on customers’ traffic and revenue and proposing needed adjustments.• Performed industry survey on local and international market for pricing innovations.• Ensured competitiveness of consumer products and services.

London, Gb

Closely monitored the aging of payment receivables and ensured that receivables are monetized. Provided customer service for collection regarding issues, process customer refunds, review and process account adjustments, resolve client discrepancies and short payments.• Regularly investigated credit worthiness of Indirect Sales accounts (dealers), assigned, reviewed, and updated account's payment terms and credit limits.• Monitored and maintained the account portfolio (dealers): customer calls, account adjustments, small balance write off, customer reconciliations and processing credit memos.• Enlisted the efforts of sales and senior management when necessary to accelerate the collection process.• Performed other assigned tasks and duties necessary to support the Accounts Receivable Department.

London, Gb

Daily interacted with over 100 different customers, negotiating payment deadlines and instalments, analysing risky situations, solving problems by making quick decisions that sometimes may go beyond regular procedure but make the best on-the-spot solutions for both customer and company. Decisions were made based on a broad consideration of multiple factors that related to customer’s history and issues that might impact the current and future situation of that specific account, using strong analytical skills, a wider perspective as well as empathic perception. Monthly assessments mainly consisted of Above performance ratings and Exceed in Customer Satisfaction Survey.

Bucharest, Ro

Maintained hardware, operate the local area network, and performed other computer related operations.

Tr

Issued invoices, answered calls and direct inquiries about products, and dealing with customer related matters.

Executive Mba, Technology Management

Bachelor'S Degree, Business Administration And Management, General

Diploma, Computers