Catalin Stancu Email & Phone Number

Bucharest, Ro

Bucuresti

Training and consulting company focused on integrated solutions in sales, management and customer relationships for our clients.

Bucharest, Romania

Training and consulting company focused on integrated solutions in sales, management and customer relationships for our clients.

Bucharest, Romania

Bucuresti

-Recreate and develop the Sales Organization; clear responsabilities in IKA implementation and TT field;-Integrate the new "La Grande Famiglia" brand in company portfolio, trade negotiations with main clients according to company objectives

- Follow up annual sales budgets, financial and commercial kpis; drive and monitor achievement of the commercial department; improve the department performance year by year according to internal performance management system;- Recreate and develop the Sales Structure for TT and IKA; Recruitment, training, coaching-on-the job with people in Sales Department;- Annual Trade Marketing Plan for both channels, innovative cross-promo activities with clear results in brand exposion and sales figures;

- start-up company;- Branding: create and develop Freshie as a sandwich brand. Building awareness in Bucharest;- Business Development. Clients: Mega Image, Auchan, Angst, General Nic, Belforno and more than 200 clients in Bucharest;

- Coordinate and manage the 5 Sales and Marketing Managers, create the Key Accounts Department; develop the strategies for both IKA and Local Specialised Stores;- Elaborate the commercial policy for the company together with the KPI’s for the sales and marketing team and also an internal procedures system for interdepartmental activities and a reporting system based on Sales Objectives;

- Negotiate and Manage the yearly contracts with IKA;- Coaching for KA Managers and KA Executives according to the new objectives of the department.

- Negotiate and manage the yearly contracts with all IKA; negotiate of the main private label contracts with Metro, Carrefour, Billa, Cora, Mega Image, Kaufland, Profi, Penny, Plus Discount, Auchan, Real Hyp;- Recruit, manage and developing the Sales Team- KAMs, KAE, merchandisers;- Seriously improved the market indicators (strong market leader position for Overseas products in IKA segment) and the yearly operational results;- Manage the Sales in Rep Moldova, negotiations and start exports in Serbia and Montenegro and Bulgaria;- jan 2007-nov 2007- (National Key Account Manager and Marketing Manager)- Elaborating the Marketing Plan for Baneasa and La Grande Famiglia brands; launching new products, promotional campaign, price policies, trade marketing policies for the group;

- Create and Manage a new Sales Department structure in order to be aligned to the new Indirect Distribution System; -Trade Marketing activities for the new representative brand of the company- Stalingrad;

- Managing the activity for the branch with a team formed by 39 people; create and develop the Sales Team and implement the indirect distribution system; warehouse coordination and financial analyses on the branch level; - Increase the annual sales vs previous year and the share of the import products, with higher profitability; recruit , develop and manage the Sales Team.

Executive Mba, Business Administration And Management, General

Education record

Education record