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Indianapolis, In, Us

Indianapolis, In, Us

Indianapolis, Indiana, United States

"MacAllister Machinery Co. Inc. is the leading Caterpillar dealership in Indiana and Michigan with 30 locations and growing. We supply and repair a wide range of high quality new, used, and rebuilt equipment from Caterpillar and over 50 other manufacturers."

Indianapolis, Indiana, United States

Crafted 10 month-long campaign timelines, increasing lead generation by 36% over one year. Designed 7 promotional literature materials (digital and print), distributed to the sales team. Curated industry-specific content for division social media; created and managed content calendar. Updated division website monthly with available used equipment. Wrote multiple press releases for the delivery of new equipment, collaborated with customer and local news outlets.

Whitestown, Indiana, United States

Executed 12 new product promotions; entered new markets and grew revenue by 42% over two years by capturing leads via social media, email marketing, and digital advertisements. Created 16 month-long campaign timelines and deliverables for the sales team; provided instructions for promotion. Developed and facilitated a project management system; served as liaison between department and 15 branch locations across the nation. Led a successful nation-wide re-brand of the company by developing:▪… Show more Executed 12 new product promotions; entered new markets and grew revenue by 42% over two years by capturing leads via social media, email marketing, and digital advertisements. Created 16 month-long campaign timelines and deliverables for the sales team; provided instructions for promotion. Developed and facilitated a project management system; served as liaison between department and 15 branch locations across the nation. Led a successful nation-wide re-brand of the company by developing:▪ Tailored brand messaging, key differentiators, and design/branding guidelines▪ Comprehensive external presentation to the marketplace▪ Detailed press releases to 13 major industry publications and 15 news outlets▪ Promotional launch video, earned 80 times more engagement than any video to date▪ Re-designed website/ecommerce store, grew parts sales by 38% over two years Show less

Whitestown, Indiana

Significantly increased social media/web traffic by 67% over one year. Produced, filmed, and edited 14 promotional videos for social media, tripling audience views. Helped grow external training courses through consistent digital marketing; doubled class enrollment and grew net profit of training courses by 23% for the Midwest. Curated industry-specific content for email marketing and social media; created and managed content calendar.

Indianapolis, Indiana Area

Hosted 6 Indiana Sheriffs' Association nonprofit donor events, increased total donations by 46% over a three-month period. Created daily content for the nonprofit’s CrowdRise profile; increased digital traffic by 47% over a three-month period. Scheduled the annual nonprofit truck raffle to 22 county fairs throughout Indiana; managed 8 volunteer fundraisers.

Indianapolis, Indiana

Produced and co-hosted The BOB & TOM Show - Week in Review video series on YouTube, averaging 10,000 views per video. Ran audio and video production, selected key teaser segments to feature on the show’s daily podcast. Created daily content for the show’s website and social media, grew digital traffic by 38% over a three-month period.

Elkhart, Indiana Area

Produced, filmed, and edited a series of 8 tutorial videos for the company's driver orientation over a three-month period. The content created was utilized at all 12 Pinnacle Transport locations across the nation.