"Anything that can be said can be said clearly." WittgensteinProfessional writing can be beautiful.But it is even more so if it is based on strategic thinking that enhances it and makes it an active communication tool: for the company, for the brand, for the product.It needs to find those who take it with them, listen to it and recognize themselves in the words they use.And it happens every time we read an advertising page, a slogan, a sponsored adv on Fb.We recognize ourselves in the message and decide, with a click.I can help you for.- have coherent and coordinated communication on your channels. Always clear and unique.- define your tone of voice: in language and images. Your company is a person: it speaks only one way.- write your texts with the right words for those who will have to read them: social networks, blogs, brochures, presentations, catalogs. Texts are points of contact with your customers. Speak in their words.- give your story a new look, rewriting, thinning, clarifying what is not: editing and ghostwriting- give your content a voice by designing and producing your Podcast.Contact mealessandracatania@alessandracatania.itFind out my voice on my podcasthttps://www.spreaker.com/show/romagna-with-my-eyes-stories-from-italyYesterday, Today, Tomorrow1996. Graduation was already a distant memory. I didn't know what I was going to do with my life. The Internet had just arrived in Italy. I realized that this was not a game for a few computer scientists. It was a container to be discovered. But I didn't know how. I had written my thesis on an old and very expensive Toshiba, a mystery to me every time I turned it on..1998-2001 A few courses, a master in Web Marketing and then one in Communication and Information Technology at Almaweb Business School. The first work experiences, carried out in communication agencies between Bologna and Milan..2007 - TodayAfter over twenty years, words are always the protagonists of my days and they are still today the beautiful thing about my work, the one that intrigues me, makes me dare and experiment. Even when it's demanding and bristling like a mountain.Wmf Speaker 2019.Compa 2008 Award for Best House Organ P.A."We try not to take ourselves too seriously. None of us have a monopoly on wisdom."Elizabeth II