Lead the demand planning function at Stila Cosmetics; assist in setting Key Account annual sales targets; direct one senior manager; manage 1600 Sales Forecast Entities: 400 finished goods products in four separate Demand Groupings; develop demand plans for approximately 150 new product offerings each year in 25 separate new customer groups; manage sales allocation plans for all product launches for the first three months of launch; direct ongoing account management with Amazon.com including promotional and retailer merchandising activities; lead the monthly consensus demand plan to drive the S&OP process; produce multiple sales reports on a weekly or monthly basis; measure Key Account Manager sales performance versus target; attend Key Account Market Meetings and review operational performance; monitor SKU productivity and recommend quarterly product discontinuations for global marketing; report inventory levels and excess inventory for recommendation of additional sales to alternative business channels. Created Demand Planning Function under Finance Team. Developed Demand Planning process KPIs: Forecast accuracy, Bias, and Demand Attainment. Managed the operational demand plan for a company growing at a CAGR of 23% over the past three years. Developed the New Launch demand plans for over 300 saleable items, comprising over 75 product launches within the past two and one-half years.

Global process owner, managed the execution of the Demand Management process in all six Commercial Regions and 16 Sales Divisions, and 25 Brands. Directed six Regional DP Leads, led 22 member Global Business Planning Team supporting the Brand Leadership Teams, and led eight member Center of Excellence Team with combined budget of $4.5M. Developed and innovated the process, supporting tools, performance metrics, training, and improvement programs. Audited Regional and Affiliate DP Teams for results and ongoing process improvements. Led Corporate Sales & Operations Planning (S&OP) Process and Business Planning Activity Plan.Developed Global Demand Planning Operating Model in the North America Region and rolled out to over 93% of the company’s geographic and $13 Billion sales footprint.Developed the Demand Planning Strategic Plan designed to deliver $ 22MM in productivity and $225MM in working capital improvements through 2016.Defined single Corporate Product Categorization Structure and supporting hierarchies, led implementation across the company for 25 Master Data elements, resulting in streamlined decision-making & product analysis.Reduced SKU forecast error from 44% to 38% while demand volatility increased 3 percentage points with statistical model, outlier management, and new product launch refinements. Implemented the SAP and Qlikview BI solutions for DP reporting and analytics for 200+ Planners which made streamlined global S&OP reporting and decision-making.

Led team of 23 Demand Planners (Budget of $4MM), managed the Demand Plan for ELC’s North America Region, with gross sales in excess of $3.5Billion in FY11, for more than 200K SKU - Locations. Accountable for overall DP process execution and performance KPIs including Weighted Forecast Accuracy (WFA), Forecast Attainment, and Forecast Bias. In FY11, achieved WFA of 67.5% from level of 62.5% in FY09, which enabled annual productivity improvement of $12MM and Working Capital reduction of $60M. Implemented the global “One-Plan” template for S&OP in the NA Region to assure single set of planning assumptions drive the business planning process along with standard definitions for Risks and Opportunities. Standardized the Demand Planning Monthly Planning Cycle and weekly activity across all brands in the Region.

Led the creation and rollout of numerous new process KPIs (WFA and Forecast Bias) for the region and global teams as well as the creation of several diagnostic metrics to assure daily operational excellence.Led the preparation of Demand Plans driving the Global Annual Budget process for Top Line Gross Sales and COGSManaged the NA Demand Plan for the NA Region for the Clinique and Origins Sales Divisions.Managed the creation of global New Product Launch forecast guidelines, presented them to Brand LeadershipBusiness Lead for SAP Demand Planning enabled by the SAP suite of tools.