Responsible for managing the organisations' marketing efforts through lead generation, customer marketing and product marketing. Managed freelance web-designers, design agencies and freelance content writers and all marketing day-to-day activities.

Managing end to end marketing campaigns and executing on all aspects of a campaign, from conception to campaign design, through execution and KPI's.Working alongside multiple stakeholders and global teams, managing expectations and delivery of marketing initiatives and collateral.

As part of the Milton Keynes College Apprenticeship Team, my role involved supporting Digital Marketing Apprentices through their Apprenticeship ensuring that learners are assessed and supported allowing them to progress into their chosen career.

The Cloud Commercial Communities (CCC) division at Microsoft is focused on partner success and growth. As part of the Marketplace Rewards team within CCC I have been supporting Microsoft partners with their solutions in the Microsoft commercial marketplaces: Azure and AppSource. Working with Partners across the globe, I've assisted partners to develop and execute their marketing, sales and technical benefits, including social promotions on Microsoft handles, press releases, case studies and more.Select Contributions:★ Managing the relationship with assigned partners★ Supporting partners in planning and executing their Microsoft Rewards benefits★ Acting as the liaison between the partner and other stakeholders (Microsoft PR team, publishing teams, etc.) in executing benefits★ Track and report on all aspects of the partner engagement journey

Managing inbound and outbound marketing activities, I play a key role in maintaining our existing client base and attracting new customers, whilst improving brand awareness on an international scale. Additionally, I focus on UK, France, German, and Australian regions, nourishing relationships in these areas by teaming with our global partners to launch strategies and marketing campaigns.I remain abreast of industry trends and customer insights, translating my research of these areas into creative marketing collateral in accordance with regional needs. In charge of the PR team, I motivate them to expand our network, whilst evolving relationships with German, French, and UK journalists. Extensis hosts and attends a number of events, requiring the co-ordination of logistics, positioning, and follow-ups alongside value proposition and creative messaging which I manage and oversee.Select Contributions:★ Project managed French and German translations, during company rebrand, producing deliverables to quality and within 60-day deadline. ★ Instrumental in strengthening communications with our partners by implementing programmes designed to strengthen the channel sales strategy in partnership with the channel sales manager. ★ Leverage digital marketing to enhance the user experience, ensuring consistent messaging across email marketing, social media, and websites.

With responsibility over the UK, France, and Germany, I drove our ability to generate sales through the development and execution of a series of programmes, marketing assets, and campaigns. These efforts provided direct support to the global channel programme and business team.In less than a year, I assisted the sales team in growing channel revenue by creating opportunities for improved communication with our network of worldwide reseller and distribution partners, whilst heightening brand awareness. I also rolled out campaigns, successfully promoting our products and services across the partner community.This included supporting one of our partners in presenting the company’s digital asset solution to Spanish museums and galleries. I then co-hosted an informative webinar and generating a promotional pricing strategy and collateral, whilst following collating follow-up information for the sales team. Once the team had better insight into their vertical, they were able to deliver more effective sales pitches as well as have access to their prospects’ specific needs via a databaseSelect Contributions:★ Improved relationships with existing EMEA partners, leading to the definition of marketing programmes and more effective promotions. ★ Seized the chance to present new opportunities to partners to represent Extensis at regional industry events; supported partners before, during, and after attending events and / or representing the company. ★ I personally developed a webinar for a partner which they used after an event; 60% of their lead list registered for the webinar. The lead list was in Italian and I produced the webinar in English.

I effectively marketed our products and services throughout the EMEA, whilst pinpointing new opportunities across UK and European markets. I also managed lead generation utilising email campaigns, webcasts, and events sponsorship programmes to my advantage, drumming up consumer interest. I was a key contributor to planning and budgeting meetings, discussing the activities we wanted to execute, including their subsequent budgets. At the same time, I ensured all activities remained within budget, including events ranging from £5k to 10k. Last, but not least, I collected and analysed key customer information prior to formulating a number of integral case studies, references, and quotes, which I then infused into marketing materials. Select Contributions:★ Governed the MFD for channel partners, optimising local brand exposure and driving sales. ★ Improved the execution of the Extensis Portfolio Heritage and Culture User Group meeting held at the National Library via oversight of logistics, promotions, and live elements for the one-day c. £15k event.★ Results included: Received positive feedback from attendees who were interested in future events. Secured three new clients, building case studies on their experience with the company. Constructed a portal to follow-up with event attendees and Extensis subscribers working in Heritage and Culture – related organisation.

In two separate positions, I quickly assimilated into the Avon Marketing team providing much needed marketing assistance and support. Simultaneously, as a Technologist Assistant at Avon, I provided administrative services covering new product flow, phase-out dates, and pagination to organising photography samples.

I quickly assimilated into the business development team, providing assistance with all on- and offline marketing activities. This included generating content and graphic materials for websites and bolstering email campaigns. Select Contributions:★ Leveraged recruitment fairs, brochures, and an internal client magazine to grow brand awareness amongst target audiences. (Mentaur)★ Switched Mentaur’s email marketing system over to MailChimp, compiling target lists / personas for the company and refreshing how Mentaur communicated with different audiences.★ Spearheaded the transformation of Mentaur’s marketing collateral, including their magazine, which I refreshed with engaging content and new imagery / layout.

In consecutive roles for three separate companies, I offered comprehensive marketing support and assistance where I was needed. Deploying my creative flare, I supervised a website redesign, produced content, writing press releases, placed advertising, and implemented email/newsletter campaigns.Select Contributions:★ Outlined a market plan for the Colaborar COTEC partners network, wrote content/updates for the platform’s news feed, and collected feedback. This was a collaborative platform connecting start-ups with enterprise-level companies in Portugal. ★ Seized new partnership opportunities, establishing their presence in Bonstable Portugal’s E-voucher portal. ★ Worked with AGI’s leadership to revamp their press coverage and advertisements, whilst modernising their sales collateral.

Working in accordance with business objectives, I developed and introduced communications and marketing plans, enabling the company to reach existing and new customers. At the same time, I managed both online and offline activities, from a website update, marketing collateral, and advertising to organising regional events.