Catarina Matos Email & Phone Number

Portugal

NESCAFÉ® Dolce Gusto® Global Business Unit

• Management of national and international projects on digital platforms, coordinating Development, Design, Analytics and Content teams, ensuring the delivery of all areas within the defined timing and budget.• Solid knowledge and operationalization of the Product Lifecycle• Defining the vision, macro plan and the roadmap of the product• Enforce a solid and high potential digital strategy to maximize results.• Coordinate internal resources and/or third parties/vendors and teams for the flawless execution of projects, ensuring communication even in different timezones;• Develop and manage strong client relationships, connecting with key business stakeholders. • Definition and implementation of a governance model to guide the execution of the product strategy effectively and efficiently.• Negotiate contracts and close agreements• Ensure that all projects are delivered on-time, within scope and within budget• Manage changes in project scope, schedule and costs• Measure project performance using appropriate systems and tools• Perform risk management to minimize project risks

Lisboa, Portugal

• Develop E-Commerce & Digital Marketing strategy in cooperation with the Country Director;• Direct responsibility of national and international digital pure players, being responsible for creating and executing digital campaigns;• Focus on markets: Portugal, Angola and Brazil• Entry to Amazon BR, ensuring the correct use of content and international strategy defined by the Bolton Group.• Transversal support to the KAM team for all channels (Modern Trade DIY & Food, Traditional trade, Hardware & Stationery, Office, B2B) in creating digital strategies to ensure growth;• Digital activation for pure players and hybrid customers : contents, promotions and brand shop;• Adaptation of international campaigns to the Portuguese market, with content management and creation of local dynamics.• Educate and train the sales team, to identify and evolve customers having online business.

Lisboa E Região, Portugal

• Definition of Online business strategy accordingly campaigns throughout the sports season• Planning and implementation of digital and omnichannel acquisition and retention promotional initiatives, channeling traffic, increasing sales and optimizing conversion rate• Coordination of omnichannel and exclusive online campaigns: from briefing to the implementation of campaigns in every channel (online and offline)• Definition of product content strategy, coordinating with creative teams the creation of content for different platforms (briefings, assets aligned with brand guidelines, monitoring of photoshoots, creation of organic sales dynamics)• Sales and business performance analysis of all online segmented channels• Ensure the evolution of Loja Verde Online focusing on the fan and member online shopping experience;• Coordination of the e-commerce team (product management, costumer success manager and logistics operation)• Ecommerce website technical monitoring, ensuring stability throughout the normal browsing and purchasing flow; • Coordination of different e-commerce providers - development and maintenance, logistics, ERP and payments.• Negotiation of new Marketplaces in order to promote business expansion, increase revenues and create increasingly alternatives to counterfeit product

Lisboa E Região, Portugal

• Development and implementation of annual Marketing plan for different markets: Portugal and Angola• Liaise with advertising and design agencies from the creative process till assets generation• Creation of a wide range of different marketing and communication POS and digital assets• Maintaining effective internal communications with sales teams• Suppliers negotiation• Events management: from strategy to execution• Aligning marketing campaigns with sales activities• Visit HORECA and RETAIL clients, identifying needs• Identification and development of new POS materials and merchandising• Ensure brand consistency in every POS• Management of website and e-commerce platforms• Definition of promotional campaigns for e-store• Supervision and approval of all social media contents created by agencies• Content management for all platforms: creation, update and evaluation• Track and measurement of all online activities and campaigns• Orders follow-up• E-business Inventory management

Lisboa E Região, Portugal