Catarina Chaves Email & Phone Number

Lisboa, Portugal

Portugal

Lisboa, Portugal

Brands: Amarguinha | The FoxTale | Per Se | Gold Grail

- Responsible for Babybel brand's strategy definition, implementaion, aligned with Marketing Manager and Global Team;- Follow Cheese Snacking market performance: Volume; Net Sales; Nielsen; Homescan;- Coordinate and execute brand communication plan with global and local agencies (ATL & BTL). 5 big activations 360º per year, including Disney partnership.

-Responsible for the marketing strategy of Terra Nostra milk & butter categories;-Develop and implement milk & butter plans;-Follow milk & butter market performance: Volume; Net sales; Nielsen; Marketrack; Homescan data;-Responsible for two dairy big activations 360º;-Coordinate Terra Nostra Digital strategy and communication, including social Media, media digital and influencers campaigns;-Lead two innovations projects and their launch in 2019: unsalted Butter and Free Grazing Whole Milk, including product conception, codification, packaging design, communication and store activation

Lisboa E Região, Portugal

- Implement and control annual Marketing plan in collaboration with BM in order to improve market position and profitability, taking into consideration group guidelines;- Develop and execute brand strategy alongside the BM following market trends and leveraging with internal departments (Production, Logistics, Finance and Sales);- Analyze and monitor business performance VS market and competitors for the brand portfolio across 3 product categories: Milk, Cheese and Butter;- Analyze consumer insights to identify opportunities and threats on the marketplace;- Coordinate Terra Nostra digital communication (site, social media), including Instagram launch, Facebook content administration and influencers campaigns;- Establish digital KPIs and monitor campaign activities in partnership with agencies;- Support Trade Marketing to define BTL strategy and POS development across categories aligning marketing and sales objectives.

Lisboa E Região, Portugal

- Support the Brand Managers in the launch of Terra Nostra “Leite de Pastagem”, participating in the product development stage to optimize packaging design;- Perform Nielsen and Sell-In analysis across categories (milk, cheese and butter);- Monitor and report brand and market performance;- Support and participate actively in the brand strategy developing the communication with internal and external stakeholders;- Cooperate and support marketing plans and activities according to defined budget (above the line and below the line);- Implement and control TN digital communication (New website and social media);- Brand ambassador as PR and coordinator at several events for the brand;- Cooperate with Trade Marketing to define BTL strategy and POS development to activate mostly the milk category and for the new product launch.

- B2B Marketing: offer business solutions through advanced multifunctional Printers and Scanners;Assist Senior Product Managers with presentations and operational marketing tasks- Organize showrooms and sales events for product launches in the Portuguese market.

- E-mail Marketing: develop monthly Newsletters and Banners;- Social Media: Content planner and producer;- Branding & Merchandising: elaborate key visuals for marketing campaigns and promotions;- Internal Communication: align marketing and sales strategy;- Establish contact with clients, suppliers and external business partners.

Almada

- Sales Advisor through Oriflame catalogue;- Sales Team Recruitment and Coordination – responsible for 2 team leaders with 100 sales consultants;- Customer care and after sales service.

Digital Marketing

Bachelor'S Degree Advertising And Marketing

12º Ano, Línguas E Humanidades