Head of On-demand Insurance Ecosystems at CfT | Just in Case by Fidelidade.Experienced Transformation Architect | Manager.Responsible for a variety of innovation and transformation projects, building new value propositions and defining ambition, vision and implementation strategy’s, while leading teams to implement and develop new value propositions and customer-centric products, always maintaining an industry agnostic approach.Have a look at https://just-in-case.pt/__ // __The CfT (Center for Transformation) department has an ecosystem thinking approach to promote customer engagement, its mission is to create new value propositions, developing beyond insurance offers, by leveraging on new business models and disruptive technological enablers.

On-demand & Wellbeing Ecosystems | Just in Case by Fidelidade.Business Transformation Architect | Team Leader.Transformation Team Leader and strategic contributor to transversal transformation programmes, including business and organisational development. Responsible for a variety of innovation and transformation projects, building new value propositions and defining ambition, vision and implementation strategy’s, while leading teams to implement and develop new value propositions and customer-centric products, always maintaining an industry agnostic approach.Have a look at https://just-in-case.pt/__//__The CfT (Center for Transformation) department has an ecosystem thinking approach to promote customer engagement, its mission is to create new value propositions, developing beyond insurance offers, by leveraging on new business models and disruptive technological enablers. Itsworks under 3 wheels - Innovation; Transformation and Ventures: Industry agnostic and responsible for finding new opportunities, trends and strategic partners that together shape the innovation agenda. Customer centric and responsible for exploring, creating and testing new value propositions to increase engagement and/or find new revenue streams. Escalate and build solutions that accelerate market access, create new revenue streams, and set-up the inherent structure both on an organizational, financial and legal level to roll-out and scale-up.

> Invited to lecture and inspire the young engineers with the module of "Project Management in a manager's perspective" in Industrial Project unit of the Food Engineering MSc. course from the Institute of Agronomy (ISA) of the University of Lisbon.#<10Years: from 2010 till present;#Students evaluation & feedback: 4,7 out of 5 > Invited to lecture the module of “Consumer Trends & Behaviour – from Marketing to Neuromarketing” in the Economy and Agrifood value chain curricular unit of the ISEG Agribusiness PG Executive Education.#Nov 2019 - #Nov2020> Invited to lecture the Webinar on “Digital impact in the distribution channels at the end of the Agro-food value chain” in the cycle of webinar from Beyond the Present ISEG - Executive Education. [23rd June 2020] https://youtu.be/u_ClJDnTCNc > Invited to lecture the module of “How sustainability and environment, met together in businesses” in the Environmental Sustainability for Businesses unit of the ISEG Master and Undergradute in Management.#Oct 2021

Head of strategy & new business, responsible for creation & development of new business areas. Leading projects in the areas of Digital transformation, Data-driven Marketing, Strategy Development, through Design Thinking and Agile /Scrum methodologies. Focusing on connecting data science & personalization to Reinvent Customer Engagement. < Web & Mobile app; Monetization rev-streams strategy; AR solutions >Brief us @ http://www.proudsolutions.pt/

NoWHEY is a plant-based food brand with a zero waste approach and an innovative digital disruptive consumer goods business model. Reporting to CEO | Leading a team of 2 direct reports.Strong hands on approach, like every startup in its initial phase requires, responsible for definition of the entry strategy, product concept development, and brand positioning and communication, both for B2B and B2C, and for all product & brand channels and touch points. From price and volume projections to big retailer’s negotiations, from social ads (FB, Insta, LkIn), Influencer & community management to traditional brand events & PR and Pitching Demo days.

Responsible for Mainstream Marketing both domestic and Export (80% of the company's FGP) in respect to the brands' value, positioning management, brands activation and media management, and budget control. Developed and lead the re-positioning strategy of “Ninguem nos Pára 2.0” – brand communication & packaging, alongside with digital acceleration strategy[ High potential | Reporting to the Head of Mainstream Beer | Leading a team of 2 direct reports ]

Landmark achievement of 10 Million Lts of Heineken sold. Volume, Market Share, Revenue turnaround, with a recovery double digits growth, ‘entrant’ to a ‘established’ brand position. Heineken brand digital acceleration strategy development, recognized example to follow by Heineken Globally. Founder of Digital Cabinet > responsible for digital acceleration strategy for the main organization (SCC) and its drill down.[ High potential | Reporting to the Head of Premium Beer | Leading 1 direct report ]

Developed, lead and implement Sagres Radler Redesign project; Radler by Sagres; Selected by Heineken Globally for a roll-out on other Radler countries. Story Telling campaign based on a 3EP WebSeries elected 2nd most popular video of April 2016 on the #YT[ High potential | Reporting to the Head of Mainstream Beer | Leading 1 direct report ]

Volume, Market Share, Revenue and Brand Equity double digits’ growth increase, overcoming market declining trend [ Promotable potential & Exceed expectations ]

White spaces strategy creation & concept development - “GELATI DI CHEF”, with a flagship store opening in less than 3 months[ High potential | Double Reporting to the Head of Ice Cream & Head of Food Solutions | Leading a team of 2 direct reports ]

Surf & Skip promotional strategy decision & operationalization; Development and market implementation of Powders Detergents saving strategy, enabling a P&L turnaround.[ High potential | Reporting to the Head of Household | Leading a team of 2 direct reports ]

Skip Total Market Share turnaround. Market Share growth after 6 years of consecutive losses.[High potential (all years) ]

< International Assignment - UK, Leatherhead >Australia & New Zealand Digital Strategy definition & implementation; NPD strategy definition, product development and market ready. [High potential | Reporting to Regional Brand Development Director Laundry - Europe ]

Branch of the Future: retail banking for young, affluent professionals