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Catarina Santos Email & Phone Number
Marketing Coordinator - Digital and CRM
at
Staples Portugal
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✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Marketing Coordinator - Digital and CRM
Location
Lisboa, Lisbon, Portugal
Company size
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Catarina Santos is listed as Marketing Coordinator - Digital and CRM at Staples Portugal, a with 230 employees, based in Lisboa, Lisbon, Portugal. AeroLeads shows a matched LinkedIn profile for Catarina Santos.
Catarina Santos previously worked as CRM & Loyalty Manager at Staples Portugal and CRM Manager at Staples Europe. Catarina Santos holds Undergraduate Degree, Communication And Media Studies from Universidade Técnica De Lisboa.
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Email format at Staples Portugal
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Staples Portugal
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Profile bio
About Catarina Santos
Hi! I´m Catarina Santos, a marketing and communication professional with 15 years of experience, divided into agencies and retail. In both contexts, my main focus has been relational marketing, CRM and loyalty projects in a holistic perspective of client needs and marketing trends, in offline and digital environment. Academic background in Media Studies, with specialization in marketing and advertising from Universidade Técnica de Lisboa.
Current workplace
Catarina Santos's current company
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Staples Portugal
7 roles
Catarina Santos work experience
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Marketing Coordinator - Digital And Crm
Crm & Loyalty Manager
Integrated in the marketing team and reporting to CMO, my main focus is on loyalty and CRM:. Definition and management of loyalty cards annual plan. Activities to acquire, retain, upgrade, churn prevent and reactivate according to customer lifecycle and value. Customer segmentation and definition of segmented content strategy . Development of tactics to a full digital transition of the loyalty program. Loyalty card´s app management. Active participation in creative… Show more Integrated in the marketing team and reporting to CMO, my main focus is on loyalty and CRM:. Definition and management of loyalty cards annual plan. Activities to acquire, retain, upgrade, churn prevent and reactivate according to customer lifecycle and value. Customer segmentation and definition of segmented content strategy . Development of tactics to a full digital transition of the loyalty program. Loyalty card´s app management. Active participation in creative strategy of main campaigns. Strategic partnerships negotiation and management. Budget control. Campaigns analysis on main kpi´s and improvement actions. Continuous activities with IT, Analytics and Stores teams to enhance and clean customer database. Brief internal and external agencies and other suppliers. Activities to marketing GDPR compliance Show less
Crm Manager
Integrated in the central customer management team my focus was Portuguese loyalty and CRM:. Definition and management of loyalty cards annual plan. Activities to retain and churn prevent customers. Customer segmentation . Campaigns analysis on main kpi´s and improvement actions. Budget control. Brief internal and external agencies and other suppliers
Nov 2014 - Mar 2016
Account / Digital Project Manager
Tribecrm - Wygroup
. Client management (Staples, Whiskas, Danone, Hasbro, Nike, Porto Editora). Project management (websites, facebook apps, digital advertising, e-letters, email and mobile marketing, mailings). Strategic planning. Social media management and monitoring (Staples/`Movimento Eu Agradeço a um Professor´, Whiskas, Yellow Bus Tours). Agency workflow management. Benchmarking.
Aug 2011 - Aug 2014
Account
. Client management (CGD /Caixa Woman account, CTT b2b account, Honda offline account). Relationship marketing programs (Guerlain, SaúdeCuf). Sweepstakes management. Social media management and monitoring. Strategic planning support. Partners and suppliers negotiation. Reporting.
Sep 2009 - Aug 2011
Account Executive
. Account director support (MasterCard, Michelin, Unicef accounts). Sweepstakes management. Translation of campaign pieces (spanish-portuguese). Revision work.
Jan 2008 - Jun 2009
2 education records
Catarina Santos education
Undergraduate Degree, Communication And Media Studies
Education record
Externato Irene Lisboa
FAQ
Frequently asked questions about Catarina Santos
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What company does Catarina Santos work for?
Catarina Santos works for Staples Portugal.
What is Catarina Santos's role at Staples Portugal?
Catarina Santos is listed as Marketing Coordinator - Digital and CRM at Staples Portugal.
Where is Catarina Santos based?
Catarina Santos is based in Lisboa, Lisbon, Portugal while working with Staples Portugal.
What companies has Catarina Santos worked for?
Catarina Santos has worked for Staples Portugal, Staples Europe, Tribecrm - Wygroup, One To One - Havas Digital, and Marketingcom.
How can I contact Catarina Santos?
You can use AeroLeads to view verified contact signals for Catarina Santos at Staples Portugal, including work email, phone, and LinkedIn data when available.
What schools did Catarina Santos attend?
Catarina Santos holds Undergraduate Degree, Communication And Media Studies from Universidade Técnica De Lisboa.
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