Cat G. Email & Phone Number

San Diego, Ca, Us

Bentonville, Arkansas, Us

I was brought into Walmart as part of their Design Leadership team to help drive critical initiatives for the Discovery space. As a seasoned UX design leader, I orchestrated strategic actions across Ads, Marketplace, Homepage, Fashion, and Product Detail Pages, ensuring seamless user experiences and maximizing customer engagement. Leveraging a deep understanding of user behavior and market trends, I implemented data-driven design solutions that not only elevated the user experience but also drove business growth. Through collaborative cross-functional partnerships, I fostered a culture of innovation and continuous improvement, empowering teams to push the boundaries of what's possible in Walmart's e-commerce space.

Seattle, Wa, Us

In my role as Lead Designer within Alexa's emerging tech division, focusing on Alexa AI Natural Understanding, I spearheaded the development of design workshops aimed at crafting a compelling vision for Alexa's narrative and character-driven generative AI experiences. These initiatives culminated in noteworthy announcements at the Alexa Live Developer Conference and garnered significant attention from the press.Moreover, I played a pivotal role in assembling and leading the inaugural design and research team dedicated to Natural Understanding. Collaborating cross-functionally, I championed a user-centric approach to elevate the customer experience (CX) across various product teams. By infusing critical design thinking methodologies throughout the lifecycle of AI-powered innovations incubated within our organization, we consistently raised the bar for excellence in user interaction and engagement.

Seattle, Wa, Us

I successfully led the design for Amazon's Consumer Profile experience from its early stages of low-fidelity sketches to final implementation. I have facilitated early brainstorms with cross-category program, product, and design partners, and presented concepts to our Senior Leadership Team and cross-category Amazon teams on a weekly basis. Through my efforts, I was able to influence Amazon to expand the profile experience beyond just fashion and implement it at a global scale, ultimately improving the customer experience.

Mountain View, California, Us

I collaborated with multiple teams to evolve our shared processes and tooling. Our focus is to support a large number of teams working on a diverse array of products from Mint to TurboTax. I created components and patterns that are scalable and flexible across different audiences, devices, platforms, and form factors such as web, mobile responsive, tablet, iOS, and Android.In addition to my work on the Design System team, I have successfully managed our inaugural Consumer Group Design Internship Program. This includes overseeing the initial interview process and the program through completion for FY19 and continuing with FY20.I am also a co-driver for the Designer Launch Series in partnership with the AIGA. This initiative aims to help build a quality early career pipeline of talent and to contribute back to the San Diego design community.

Mountain View, California, Us

Assisted in the development and launch of the Turbo application by conducting rapid experiments and utilizing Intuit's Design For Delight and Customer Driven Innovation methodologies. Led the on-boarding, post-tax filer experience, and partner pre-qualification efforts for the mobile and desktop versions of the application by collaborating closely with engineering, product, and other shared services teams. Presented regular updates and insights to the senior leadership team for product reviews and decision-making.

San Mateo, Ca, Us

As the product design lead for GoPro's mobile application, I collaborated with cross-functional teams to ensure seamless integration between hardware and software. I was responsible for key features such as the first-time user experience, connectivity and control, camera roll, and quick editing. As a result of my efforts, the application's rating improved from less than 2 stars to over 4 stars. I also played a crucial role in building out the first design system at GoPro by creating patterns and style guides for mobile. Additionally, I helped to grow the San Diego UX design team from 4 to 9, established a strong UX culture in our office, and formed strategic partnerships with engineering and product teams.

San Diego, Ca, Us

Responsible for contributing to, developing, and iterating on concepts for B2B mobile design experiences for Qualcomm's Push-To-Talk application. Participated in and contributed to the planning process for new feature enhancements. Refined designs based on usability research and testing. Developed and contributed to wireframes, mockups, and interactive prototypes. Worked with the engineering team to understand and respond to their design needs by leading workshops and brainstorm sessions.

• Organized complex information into coherent structures with wireframing and information architecture techniques for VoxOx’s desktop and mobile applications.• Provided consultative strategy and design direction for AMN Healthcare, Sony Electronics, and more. • Developed personas, user scenarios, use cases, and user workflows founded upon contextual inquiry and customer data for various clients.

Us

• Cross-collaborated with engineering, product management and marketing as the user experience advocate to ensure the development of simple and compelling user experiences.• Designed and developed SEO-friendly landing pages which led to a 15% increase in our conversion rate.• Implemented social networking campaigns on Facebook and Twitter and grew followers by 10x in just one month.• Revamped entire email campaign which increased open and click-thru rates from 15-26%.• Designed wire frames, site maps and user flow diagrams for new and existing features.• Created mock-ups and interactive prototypes for internal reviews and usability testing for the launch of our redesigned corporate web site, credit card recommendation engine and online marketing profiling system.

San Diego - Us | Tokyo - Jp, Us

• Lead designer in creating several landing pages for Sony’s new product launches.• Designed, produced and executed newsletter campaigns to keep within the corporate style guidelines.• Worked with clients and corporate teams in the development of process flows and story boards, and executed final concept of the Sony Business Solutions web site to reflect the new brand image.• Trained employees on how to maintain their portion of the B2B site with Sony's content management system.