Cat Boyce Email & Phone Number

New York, New York, United States

• Collaborate with cross-functional teams including designers, copywriters, and developers to deliver impactful digital products that drive social good.
• Managed the Ad Council's User Experience Committee (July 2022-June 2023)
• Managed the summer 2023 Digital Product Management Intern.
• Active member of the accessibility task force and AI taskforce.
• Lead and execute digital product strategy and roadmap to achieve campaign objectives.
• Establish and monitor digital product KPIs in partnership with research and analytics teams to ensure project success.

• Active member of the accessibility taskforce and member of the spark trends team.
• Collaborated with cross-functional teams including designers, copywriters, account managers, and developers to deliver impactful digital products that drive social good.
• Conceived and executed digital product strategy and roadmap to achieve campaign objectives.
• Established and monitored digital product KPIs in partnership with research and analytics teams to ensure project success.
• Managed vendor relationships, developed SOWs, and delivered products within scope and budget.
• Provide internal thought leadership on UX best practices.Worked on the following campaigns:Youth Fentanyl Awareness Veterans Crisis PreventionLove Has No LabelsType 2 Diabetes Prevention High School Equivalency Flu.

Connecticut

• Captured high-quality images for a range of clients and events.
• Collaborated with clients to understand their unique needs and vision for the project, ensuring a personalized and tailored approach to each shoot.
• Edited and retouched images in my style to ensure a polished final product.
• Managed project timelines and deliverables to ensure timely completion of projects while maintaining high-quality standards.
• Developed strong relationships with clients and earned repeat business through a focus on exceptional customer service and attention to detail.

• Primarily working on the Waymo, AAA, & Maruchan accounts
• Create insights based off data to help identify trends, creative optimizations, and more
• Research online conversation through social listening platforms including Sprinklr and Netbase
• Extract, clean and integrate data from various sources including DCM, social media platforms, and Google Analytics for ingestion into client PowerBi dashboards
• Member of the 2020 Analytics Tagging Taskforce to develop best practices for capturing web metrics and implementation using Google Tag Manager
• Collaborate with strategy, media, creative, and account teams to identify client optimizations and and internal improvement

Storrs, Connecticut, United States

Taught the final course in the the digital media and design online graduate certificate program, DMD 5720: Digital Media Analytics for the 2020 + 2021 spring semesters.https://dmcert.uconn.edu/courses/

Remote

• Volunteered at the 2018 DMCT Summit with content creation, was asked to join DMCT as a contract employee in August of 2019 until the end of December 2019
• Executed marketing and event logistics for Digital Media Connecticut, a statewide education initiative to support a talent pipeline that recognizes CT's expertise in digital media
• Planned and executed the summer conference, DMCT 2019 Summit
• Managed a small DMCT 2019 Summit events team to handle all operations of the DMCT 2019 Summit including live social media and registration
• Managed all communications with schools, industry professionals, and vendors
• Photographed and created live social media content for DMCT Summit 2019

Melbourne, Florida

• Assisted TWLOHA in presenting hope and finding help for people struggling with addiction, depression, self-injury, and thoughts of suicide
• Trained from Licensed Mental Health Counselors through education / awareness of the topics above, the stigma that surrounds them, and QPR suicide prevention training certification
• Responded to emails from supporters in the US and around the world battling mental health struggles
• Represented TWLOHA on the road at Electric Forest 2019 to spread the message of hope and help including helping run the 2019 Barrier Project and RSVP Installation
• Developed TWLOHA Blue membership social media calendar and developed campaign strategy
• Assisted in strategy development for World Suicide Prevention Day campaign and created photo content

Storrs, CT

Storrs, CT

• Project Manager / Instructor of Record for Agency X where I led upper-level undergraduate students in the creation of advertising and marketing campaigns to promote the department and recruit prospective students.
• Led the team in the creation and implementation of the first brand identity for the department
• Promoted to advisor of the first undergraduate co-project managers in 2019
• Grew Instagram followers by 84%, Twitter followers by 34%, and Facebook likes by 27% (organically)

Storrs, CT

• Managed communications with client, Franklin Sports
• Custom wrote boolean logic to reflect client's needs and provide understanding in how their social campaigns are performing
• Provided Franklin Sports with social media data and analysis including analytics on engagement, demographics, sentiment, etc. on a weekly basis to develop a comprehensive strategy to improve their brand partnerships.
• Additionally led the social media efforts for the UConn Social Media and Analytics Command Center's start up phase (UConn SMACC launched as a course of UConn Digital Media & Design in August 2018)

• Teaching assistant (Fall 2017) and instructor in record (Spring 2018, Fall 2018, & Spring 2019) for DMD 3040: Student Agency (ATION), an immersive course where students study the role, techniques, and processes.
• Worked extensively with the students to help them solve problems for real clients and develop their own personal brand
• Recognized by the Provost and Executive Vice President for Academic Affairs as a teaching assistant who excels and consistently seeks new and innovative ways to instruct my students
• Responsible for grading assignments, class participation, and projects
• Designed and maintained individual course sections via HuskyCT Blackboard
• Provided students with one-on-one feedback as well as feedback and assistance outside of class as needed

Storrs, CT

• Photograph a wide array of events for UConn Neag School of Education including graduation, day-in-the-life series, sports management conferences, and more with an artistic eye

• Developed new marketing objectives and goals for social media platforms to match Nell Daly's brand
• Developed Instagram Pods and helped grow Instagram
• Served as a community manager for Twitter, Facebook, and Instagram
• Wrote copy and posted on local college job boards to reach out for interns to join the Nelly Daly team and set up interviews

200 Main Street, Bristol, CT 06010

• Assisted in marketing, event planning, and promotion
• Crafted marketing materials including newsletters, emails, flyers, etc.
• Updated and maintained the Central Connecticut Chamber of Commerce and Affiliate's websites
• Served as the Executive Director/Recording Secretary of the Plymouth Chamber of Commerce
• Served as the Chamber Liaison for Professional Young Visionaries of Tomorrow
• Assisted with administrative duties as needed

Bristol, Southington, Plainville, CT

• Photographed on site for Bristol, Southington and Plainville including Cross Country Meets, Bristol Saint Paul's Athlete Scholarships, Bristol Mum-aThon. Bristol Boys and Girl's Family Day, Plainville Christmas.
• Coordinated and interviewed local restaurants for a featured article in "Tasty Bites"
• Made individuals comfortable in front of the camera
• Edited photographs and wrote articles in a timely manner

Bristol, CT

• Served as Web Master for the soon‐to­‐launch bristolallheart.com
• Ensured pages and content are up-to-date and with their best foot forward
• Wrote fresh blog content on positive community stories
• Ensured community calendar is always current
• Served as a liaison to 'asset groups’ in City, reaching out to find out how Bristol All Heart can help promote and highlight their upcoming events and/or positive stories
• Administered Bristol All Heart social media accounts

• Promoted the fall festival in Connecticut and research the best locations to target festival audiences
• Represented the festival by upholding their values and keeping up-to-date with the latest information
• Served as a liaison for the festival and answered questions from interested attendees
• Engaged the CT community through promotion, marketing, and social media

500 North Main Street, Southington CT

• Assisted Art Rich Photography with underclass yearbook photography sales and various school events including pep rallies, sports portraiture, and more during the peak school season
• Provided exemplary customer service while handling sales with clients
• Developed a personable relationship with clients

The University Of Connecticut

• Served as the first Director of Social Media under the Marketing Director for The University of Connecticut's Television Station, UCTV
• Maintained all social media platforms for UCTV (Facebook, Twitter, and Instagram)
• Ensured accuracy of posts while creating and upholding the UCTV social media presence
• Communicated with Directors of UCTV to ensure up to date content and promotion of the latest news, shows, and events coming up
• Developed and executed a variety of engaging social media posts about UCTV shows, events & more
• Ran UCTV Trivia Tuesdays on Facebook and Twitter to increase engagement

Hartford

• Researched story ideas
• Conducted interviews
• Scheduled logistics for personnel, space, time, equipment, etc.
• Wrote, edited, and posted articles for online publication and scripts
• Performed pre-production tasks (equipment set-up, space preparation, etc)
• Performed production tasks (video camera operation, sound acquisition, lighting placement, sound checks, etc.)

Bristol, Connecticut

• Operated, cleaned, and maintained rides in a time efficient and enthusiastic manner
• Ensured safety and quality guest service to all guests

Unionville, CT

• Researched Kickstarters and eye catching techniques to launch new products
• Photographed items to be sold with a creative eye

Windsor, CT

• Summarized and ensured the accuracy of data on various projects

Masters Of Fine Arts, Digital Media & Design

Activities and Societies: SFA Student Advisory Council - Graduate Representative, HuskyTHON Alumni Network Board - Marketing &.

Bachelor Of Fine Arts (Bfa), Photography

Activities and Societies: Alpha Epsilon Phi Sorority, Alpha Lambda Delta Honor Society, ConnPirg Zero Waste Campaign, Darkroom Monitor.

Education record

Activities and Societies: Corri La Vita,UConn Studio Art Study Abroad Program in Florence, Italy

Education record

Activities and Societies: Varsity Cheerleading, Art Club, Gay Straight Alliance, Ski Club, Drama Technical Crew, Photography Club.