Cat Bell Email & Phone Number

Manchester Area, United Kingdom

Promoted from ‘practiced’ level to ‘experienced’ level in April 2023.

Manchester, England, United Kingdom

Following the rebrand of InSites Consulting, I am now working for Human8 - a blend of 10 leading market research consultancies across the globe. Taking a leading role in the digital part of the rebrand, I was a key stakeholder in the website creation, development and launch. I also supported with Organic Social rebranding and Paid Search GTM plan for the new brand. As part of the project, we have launched our new Brand Ambassador programme for employees which will be expanded over the course of… Show more Following the rebrand of InSites Consulting, I am now working for Human8 - a blend of 10 leading market research consultancies across the globe. Taking a leading role in the digital part of the rebrand, I was a key stakeholder in the website creation, development and launch. I also supported with Organic Social rebranding and Paid Search GTM plan for the new brand. As part of the project, we have launched our new Brand Ambassador programme for employees which will be expanded over the course of 2023. Show less

Manchester, England, United Kingdom

In my revised role as Brand Channel Performance Manager, I have three main focuses: Website Management, Search Engine Marketing (Organic & Paid) and Channel/Brand Performance Reporting. Also focusing on strengthening the collaboration with Talent Aquisition to create a valuable Employer Branding strategy, and working with our consumer network platforms to create a sub-brand strategy. Key Achievements include delivering a data-focused workshop with Talent Acquisition to enable them to… Show more In my revised role as Brand Channel Performance Manager, I have three main focuses: Website Management, Search Engine Marketing (Organic & Paid) and Channel/Brand Performance Reporting. Also focusing on strengthening the collaboration with Talent Aquisition to create a valuable Employer Branding strategy, and working with our consumer network platforms to create a sub-brand strategy. Key Achievements include delivering a data-focused workshop with Talent Acquisition to enable them to become more predictive, proactive and efficient in the candidate attraction stage, as well as identifying ways to optimise the candidate journey. Show less

Manchester Area, United Kingdom

Brought on to the team as the key contact for all things digital. Collaborated closely with the CRM Co-ordinator and Strategic Marketing Director to understand and optimise customer journeys, as well as making amendments to the website based on customer needs and business objectives. Leading on all reporting including ad-hoc, campaign, channel, quarterly and fiscal year reporting. Leading on Search Engine Marketing (SEO & SEA) strategies in collaboration with internal content team and external… Show more Brought on to the team as the key contact for all things digital. Collaborated closely with the CRM Co-ordinator and Strategic Marketing Director to understand and optimise customer journeys, as well as making amendments to the website based on customer needs and business objectives. Leading on all reporting including ad-hoc, campaign, channel, quarterly and fiscal year reporting. Leading on Search Engine Marketing (SEO & SEA) strategies in collaboration with internal content team and external agencies. Working on Paid Social in collaboration with external agency. Leading on day-to-day management of the corporate website. Supporting with Mergers/Acqusitions from a digital strategy perspective. Using Google Analytics, HubSpot and SEMRush for daily role. Key Achievement in this role was introducing PR reporting process where the impact of coverage can be measured, and SEO information is collected and monitored. Show less

Manchester, England, United Kingdom

After one year at the company, I was promoted to Senior. I line managed an intern who supported across one of my skincare brands, and ad hoc supported the team across various other projects. A key part of the role included Influencer and PR coverage reporting and data analysis for Black Friday which was a key trading period. All targets were met. Key Achievement in this role was successfully securing a multi-deliverable deal with macro influencer Millie Mackintosh that not only resulted… Show more After one year at the company, I was promoted to Senior. I line managed an intern who supported across one of my skincare brands, and ad hoc supported the team across various other projects. A key part of the role included Influencer and PR coverage reporting and data analysis for Black Friday which was a key trading period. All targets were met. Key Achievement in this role was successfully securing a multi-deliverable deal with macro influencer Millie Mackintosh that not only resulted in increased brand awareness and exceeding revenue targets, but also generated press coverage in various titles including HELLO! Show less

Expanding my role to include PR meant that I lead across the day-to-day management and strategy of three skincare brands. Looksheet creation, daily pitching, strategic campaign pitching, relationship nurturing, coverage reporting, partnership enquiries and Google Analytics reporting all became a part of my role. I was main point of contact for the brand, as well as other digital functions and collaborated closely in order to support brand campaigns and objectives. Key achievements in… Show more Expanding my role to include PR meant that I lead across the day-to-day management and strategy of three skincare brands. Looksheet creation, daily pitching, strategic campaign pitching, relationship nurturing, coverage reporting, partnership enquiries and Google Analytics reporting all became a part of my role. I was main point of contact for the brand, as well as other digital functions and collaborated closely in order to support brand campaigns and objectives. Key achievements in this role included successfully executing an online all day event that took place on the brand website and generated a high portion of revenue, contributing to Q1 targets. Show less

Manchester, England, United Kingdom

Leading on influencer relations across three main skincare brands, as well as supporting across 8 other cosmetic brands. I worked across all tiers of influencers, from Nano to Macro level, including gifting, affiliate and paid campaigns. I supported in managing both virtual and real life events, from conceptualise, budget sign off, management and post event reporting. Negotiating deliverables and fees, securing contracts, supplier and vendor management, UGC briefs and day-to-day communications… Show more Leading on influencer relations across three main skincare brands, as well as supporting across 8 other cosmetic brands. I worked across all tiers of influencers, from Nano to Macro level, including gifting, affiliate and paid campaigns. I supported in managing both virtual and real life events, from conceptualise, budget sign off, management and post event reporting. Negotiating deliverables and fees, securing contracts, supplier and vendor management, UGC briefs and day-to-day communications were all a part of the role. I introduced the practice of Google Analytics reporting to prove the impact of Traditional and Online PR. Key achievements included a Black Friday collaboration with Dani Dyer that generated the highest revenue from an influencer the group had not previously collaborated with. Show less

After finishing my degree and losing my part time role due to the pandemic, I started a freelance digital marketing business specialising in bespoke social media plans for small businesses. I supported various industries including Fashion, Alcohol and Art and offered both longer and shorter term services. As a recent graduate myself, I also worked with current and former students to optimise their job application experience, including CV and Cover Letter support. I released an EBook… Show more After finishing my degree and losing my part time role due to the pandemic, I started a freelance digital marketing business specialising in bespoke social media plans for small businesses. I supported various industries including Fashion, Alcohol and Art and offered both longer and shorter term services. As a recent graduate myself, I also worked with current and former students to optimise their job application experience, including CV and Cover Letter support. I released an EBook 'The Graduate Guide To Employment' that went on to sell nearly 50 copies. Show less

Experience in technical SEO, email marketing campaigns, influencer relations, campaign management, social media posts and photography. Time management, leadership and organisational skills also developed through remote working.

Experience in technical SEO, email marketing campaigns, influencer relations, campaign management, social media posts and photography.

London, United Kingdom

A year long internship split into six months in Product Classification and Trading Optimisation. Experience in data analysis, consumer behaviour, reporting, public speaking, online merchandising and content management.

Aberdeen, United Kingdom

Experience in customer service, advanced till training, customer service, visual merchandising, delivery management and organisation.

Cambuslang

Visual merchandiser for the clothing range within Morrisons. Experience in stock taking, customer service, time management and visual merchandising.

Fashion Management, Fashion Business, First Class Ba (Hons)

Activities and Societies: Media Officer for the Sport and Physical Activity Team (SPAT) Social member of the Netball Society 4 year.

Education record

Activities and Societies: Prefect team, Speech and Drama, Netball. 2016 - Head Girl (School Captain)