Ink Collective is a first-of-its-kind workspace solution designed by and for NYC permanent makeup and lash artists. We provide a modern and upscale alternative to lackluster, old-fashioned salon or spa settings that allow artists to work on their own terms and create a lasting impression on clients. Our simple, flexible and affordable plans and curated amenities eliminate the stress and commitment of long-term leases, high overhead equipment costs and studio management logistics, while giving artists the time, peace of mind and energy to focus on their artistry, building their business and finding community with likeminded artists.

• Established a premier NYC permanent makeup business, growing 9X revenue year over year through comprehensive marketing strategy: paid & organic social media, SEO, paid search, email/SMS, influencer marketing, community events + strategic partnerships. • Developed sales process, company policies & guidelines, legal agreements & clienteling standards, accomplishing a 99% 5-star review rating on Yelp & Google• Motivate and coach full-time studio manager, staff of artists • Host monthly “NYC Permanent Makeup Meet-Up” event to provide a community for local artist to network, share and learn from one another• Form key relationships with industry thought leaders, artists and educators to drive new business awareness and opportunities

• Led media strategy and planning for digital and social advertising for North America and licensing partners• Won the 2017 Lew Frankfort Award, which recognizes the top 3% corporate employees across Coach, Inc. globally • Launched first-to-market Coach Snapcode pin, in partnership with Snapchat, that earned industry recognition in AdWeek and WWD. The first time a brand has created a product embedded with this technology. • Managed agency teams on all digital media and paid social plans, including first-to-market branded content, performance marketing, and display programs. • Served as a center of excellence for global markets, driving best practices and learnings to inform global strategy.

• Managed social media strategy planning, content creation and community management for smart USA, Mercedes-Benz, Marc Jacobs Fragrances, and Strayer University• Provided monthly analytics reports on social performance and strategic insights for clients• Led infuencer programs for smart USA brand tour, including content strategy, targeting budgets and contract negotiations• Managed vendor relationship and educational programming for US social teams• Worked on new business pitches, developing social strategy and competitive benchmarking

• Developed and implemented innovative and creative social media initiatives and campaigns for Jennifer Lopez to increase digital presence, social currency, and authentic engagement• Managed Jennifer Lopez’s global brand positioning across Facebook, Twitter, Instagram, YouTube, etc.• Increased fan/follower growth by driving paid and organic social programs by over 45% on Facebook, over 60% on Twitter, and over 500% on Instagram• Ideated and executive produced an original series of three stop-motion Instagram videos for the JLo Barbie launch, which were featured on Time.com and PerezHilton.com to name a few• Co-produced a viral video content piece for Viva Movil featuring Jennifer Lopez• Worked in unision with internal teams (management, PR, production, and legal) and external partners (Coty, Kohl’s, Viva Móvil, Capitol Records, NUVO TV, and ABC Family) to ensure that messaging, creative,& social programming were consistent with the overall Jennifer Lopez brand• Monitored and analyzed performance of each campaign to measure impact, assess overall sentiment, and provided strategic recommendations and insight

• Led digital marketing ideation and execution for shopping vertical flagship property: bensbargains.net• Developed and executed two go-to market promotional programs for CES and Comic-Con• Led the on-going development and refinement of Ben’s Bargain brand and messaging across all digital and social platforms• Presented business development opportunities to potential media and brand partners• Executed content marketing programs for customer acquisition & retention strategies• Worked closely with Operations and Editorial teams to develop both industry-focused & customer-facing messages and positioning including unique customer value proposition and competitive positioning

• Developed and executed comprehensive social media strategies for entertainment and lifestyle clients • Managed client’s presence on social networking sites including Facebook, Twitter, Instagram, YouTube, Pinterest• Built organic online engagement through promotions, strategic messaging, and contests • Created and maintained marketing proposals, briefs, calendars and weekly campaign reports • Managed campaign assets with the client and internal departments • Worked cross-functionally with public relations, visual production, and in-house client teams to manage deliverables and tactics of the campaign

• Kollaboration: Non-profit organization dedicated to empowering Asian Americans through entertainment• Developed and implemented organizational, program, and fundraising plans with executive board• Recruited, hired, and trained staff and volunteers• Established key relationships with relevant community groups, artists, and influencers• Oversaw marketing, external operations, public relations, finance, and internal operations departments• Secured special guest performers and VIPs at all events, and scouted new talent

· Coordinated college liaisons to maximize branding and event exposure with East Coast student population · Created communications timeline, which positioned pivotal communications launch dates · Pitched to 21 media outlets and established 9 media partnerships and sponsorships · Designed and edited all promotional material and program booklet · Wrote and distributed press releases, email blasts, media alerts, and VIP invitations · Managed Kollaboration blog, Twitter, MySpace, Facebook, and distribution list · Cultivated on-going relationships with press and media contacts · Directed red carpet flow, press, and talent, and coordinated all respective volunteers and staff

• Maintained multi-million dollar advertiser schedules with all internal and external entities• Processed advertiser orders with all contract nuances into Turner’s internal systems• Analyzed data reports against Nielsen research reports to ensure delivery of guaranteed audience reach• Verified booked advertisers schedules versus aired commercials and resolving discrepancies• Established sound working relationships with clients and planning/attneding quarterly client events

allkpop.com: Largest English-based Korean pop culture news and gossip source in the world with three-million unique visitors a month.tokyohive.com: English-based Japanese pop culture news and gossip source.• Negotiated terms of media partnerships for and secured press access at concerts and special events• Interfaced with key industry organizations, networks, and influencers to expand business opportunities• Strategized and executed online/offline promotions and managing respective promotional assets• Pitched new business opportunities to potential advertisers and partners• Wrote press releases and maintaining all written assets of media kit• Supervised media team and editorial staff at on-site events

• Maximized and managed N3L Search Engine Optimization• Researched sponsorship and PR opportunities, and assisted in securing company participation in external expositions and shows to assure brand visibility with target consumers• Supported the development and distribution of N3L’s first holiday catalog; managed relationships and all collateral assets amongst vendors, and Web design, graphics and production departments• Wrote and edited national press releases; managing PR deliverables with out-of-house PR practitioner• Assisted in developing copy and imagery for internal monthly newsletters, window campaigns and merchandising assets

-Monitored media clips for CBS Television Distribution shows-Pitched “Judge Joe Brown” to local U.S. newspapers to achieve more press coverage -Assisted in preparing for and working at the TCA Press Tour to introduce new CTD fall shows-Served as substitute assistant to the director of communication and executive vice president of communications when needed

· Promoted weekly events to international students using social media outlets · Selected "Top 20" photographs from every event, created slideshows, and uploaded YouTube videos · Generated press and promotional material on Adobe Photoshop · Organized event guest lists and updated attendee database

· Composed invitations and response sheets for the Hollywood Bowl Hall of Fame Concert · Organized press kits for celebrity and designer clients · Contacted target audiences and film critics for press events and screenings · Created awareness and interest amongst target markets for Bollywood film client using social media outlets · Answered phones and assisted with general office duties

· Pitched new public relations and marketing strategies to PR/Marketing executive · Organized and prepared the shipping of sample shoes · Maintained contact database of magazine editors · Created and produced marketing goods · Archived monthly records of magazine and newsletter shoe publications and features