Cat Concannon, Mba Email & Phone Number

• Increase brand awareness through strategic social media, PR campaigns, and article placements, enhancing visibility and promoting technology solutions across Higher Ed Campus, healthcare, and Fortune 1000, driving $18M.
• Lead website content strategy, collaborating on initial development and managing continuous updates, resulting in a lead-generating platform that increased unique visitors by 25% quarterly, reducing bounce rate by 60%.
• Conduct market research using HubSpot CRM to better understand customer behavior, develop targeted marketing campaigns.
• Develop thought leadership content (blogs, videos, emails, digital), increasing lead-to-customer conversion rates.
• Collaborate with cross-functional teams, including sales, product management, and service, to create annual marketing plans, develop cohesive brand messaging, and ensure overall alignment with business objectives.
• Execute go-to-market strategies for new services and regions in collaboration with product and manufacturer partners.

United States

• Led a transformative rebrand to reposition company as a technology innovator beyond telecommunications.
• Improved brand awareness, expanding customer base in new industry sectors and increasing customer acquisition by 30%.
• Established and maintained a cohesive brand identity across all channels, designing logo, apparel, vehicle branding, promotional items, and trade show materials to reinforce brand consistency and visibility.
• Developed and implemented a targeted social media strategy, enhancing online presence, increasing website traffic, boosting lead generation by 60% and driving overall customer engagement across target audiences.
• Negotiated and secured 8 multi-year contracts with state and government entities, increasing company revenue by 20% and significantly enhancing public sector market presence, leading to increased brand recognition.
• Designed and executed integrated marketing campaigns, online and offline, including the creation of catalogs and organizing training sessions to strengthen sales team knowledge and campaign effectiveness.

Metro New York Area

Led retailer-specific promotional campaigns and developed B2B buyer packets for East Coast distribution, ensuring alignment with brand strategy and maximizing outreach while overseeing annual budgets for customer advertising and market research.Drove targeted social media initiatives and event marketing, partnering with commercial retail stores.Optimized.

New York, New York, United States

• Strategically designed a promotional sampling program, Mercy Angels, to drive trial that engages new users and expands the consumer base
• Successfully launched and spear headed the Consumer Marketing Department in two major cities, New York City and Miami, FL
• Full control and design of all promotional team attire, which includes outsourcing to international manufactures
• Constructed and continuously maintained budgets for the Marketing Department across both markets
• Responsible to recruit, train and manage Consumer Marketing Specialists to assist in administration, recruiting and planning
• Provide direct management and leadership of upwards of 25 direct reports, in an effort to ensure timely execution of daily business operations while consistently pushing performance throughout target market and.

New York, New York, United States

• Manage the execution of major Red Bull titled events while operating within the budget and timeline. Responsibilities include travel, lodging, infrastructure, tickets and VIP hospitality (Events include: RB Air Race –.
• Manage full execution of multiple 3rd party events in the Red Bull Space including strategic creation, staffing, 3rd party sponsor integration, talent coordination and media outreach
• Developed and maintain the Event Marketing Master Tracker which includes ROI, and alignment with overall strategy. Coordinating with all field members on their Monthly Marketing Reports, and tracking over 400 events.
• Coordination of East Business Unit marketing team logistical needs ranging through all aspects of event production including creating B to C branding for promotional collateral
• Manage yearly/ bi-yearly East Business Unit Regional and EBU Marketing meetings (lodging/travel/meals/conference area/AV logistics/activities)
• Synchronize management with the Field Marketing Managers in regards to budget and liaise with accounts payable department

Masters Of Business Administration, Marketing

Bachelor'S Degree, Psychology

Associate'S Degree, Chemistry