Cat Concannon, Mba Email and Phone Number
With over 20 years of marketing experience, I specialize in creating high-impact campaigns that drive brand awareness, enhance customer engagement, and deliver measurable business outcomes for top brands. My expertise lies in combining strategic thinking with creativity and data-driven insights to craft innovative marketing strategies that align with business goals.📈 What I Bring to the Table• Strategic Marketing: Proven ability to build and execute comprehensive go-to-market strategies, leveraging market trends, customer behavior insights, and competitive analysis.• Digital Marketing Expertise: Proficient in SEO, SEM, social media management, email campaigns, and website optimization, including driving a 25% quarterly increase in unique website visitors and a 60% reduction in bounce rates.• Data-Driven Decision Making: Skilled in analyzing key performance metrics to inform marketing strategies and improve ROI for campaigns.• Content Development: Adept at creating engaging content that resonates with target audiences, increasing lead-to-customer conversion rates and driving $18M in sales in 2024.• Cross-Functional Collaboration: Experienced in aligning marketing, sales, and product teams to ensure cohesive brand messaging and effective execution of initiatives.• Technical: Microsoft Office Suite, Adobe Creative Suite, HubSpot, Pipedrive, Procore, Ninety, Fieldwire• Professional: Project Management Skills, Strategic Thinking, Adaptable, Interpersonal Skills, Problem-Solving Ability, Strategic Planning, Presentation Skills, Organizational Skills, Creativity & Innovation, Flexibility, Cross-functional Collaboration🎯 Career Highlights• Led a transformative rebrand at CTCI, increasing customer acquisition by 30% and revenue by 20%.• Orchestrated marketing strategies for Red Bull’s 400+ campaigns, including marquee events like Red Bull Air Race NYC and Flugtag Philly.• Negotiated multi-year contracts with government entities, significantly expanding market presence in public sector industries.• Enhanced customer loyalty by showcasing success stories through case studies and thought leadership content.I thrive on blending creativity with analytics, transforming data into actionable insights that shape impactful campaigns.It would be great to connect. I also enjoy growing my network - so please feel free to reach out anytime.
Ctci Technology
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Director Of MarketingCtci Technology Dec 2019 - Present• Increase brand awareness through strategic social media, PR campaigns, and article placements, enhancing visibility and promoting technology solutions across Higher Ed Campus, healthcare, and Fortune 1000, driving $18M in sales in 2024.• Lead website content strategy, collaborating on initial development and managing continuous updates, resulting in a lead-generating platform that increased unique visitors by 25% quarterly, reducing bounce rate by 60%.• Conduct market research using HubSpot CRM to better understand customer behavior, develop targeted marketing campaigns.• Develop thought leadership content (blogs, videos, emails, digital), increasing lead-to-customer conversion rates.• Collaborate with cross-functional teams, including sales, product management, and service, to create annual marketing plans, develop cohesive brand messaging, and ensure overall alignment with business objectives.• Execute go-to-market strategies for new services and regions in collaboration with product and manufacturer partners.• Expand market share and reach target audiences while using key metrics to interpret data and measure success.• Showcase customer success through case studies and surveys, leveraging these stories to build brand credibility, drive customer retention, and reinforce customer loyalty.• Managed a digital marketing portal and sales tools library, equipping teams with competitive assets and campaign materials to enhance sales effectiveness.
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Marketing ManagerCommercial Technology Contractors Inc (Ctci) Jan 2015 - Sep 2018United States• Led a transformative rebrand to reposition company as a technology innovator beyond telecommunications. • Improved brand awareness, expanding customer base in new industry sectors and increasing customer acquisition by 30%.• Established and maintained a cohesive brand identity across all channels, designing logo, apparel, vehicle branding, promotional items, and trade show materials to reinforce brand consistency and visibility.• Developed and implemented a targeted social media strategy, enhancing online presence, increasing website traffic, boosting lead generation by 60% and driving overall customer engagement across target audiences.• Negotiated and secured 8 multi-year contracts with state and government entities, increasing company revenue by 20% and significantly enhancing public sector market presence, leading to increased brand recognition.• Designed and executed integrated marketing campaigns, online and offline, including the creation of catalogs and organizing training sessions to strengthen sales team knowledge and campaign effectiveness.
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Brand Marketing & Promotions, East CoastTaylorsays Nov 2012 - Jan 2015Metro New York AreaLed retailer-specific promotional campaigns and developed B2B buyer packets for East Coast distribution, ensuring alignment with brand strategy and maximizing outreach while overseeing annual budgets for customer advertising and market research.Drove targeted social media initiatives and event marketing, partnering with commercial retail stores.Optimized sales processing to enhance product displays, driving in-store engagement and increasing sales by 45%.Co-managed strategic communication plans for premieres, special events, trade marketing, and media relations, amplifying brand presence, driving customer engagement, and increasing media coverage to align with marketing objectives.
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Consumer Marketing ManagerMercy Jul 2012 - Nov 2012New York, New York, United States• Strategically designed a promotional sampling program, Mercy Angels, to drive trial that engages new users and expands the consumer base• Successfully launched and spear headed the Consumer Marketing Department in two major cities, New York City and Miami, FL• Full control and design of all promotional team attire, which includes outsourcing to international manufactures• Constructed and continuously maintained budgets for the Marketing Department across both markets• Responsible to recruit, train and manage Consumer Marketing Specialists to assist in administration, recruiting and planning• Provide direct management and leadership of upwards of 25 direct reports, in an effort to ensure timely execution of daily business operations while consistently pushing performance throughout target market and reinforce best practices plus delivery against defined strategy• Develop structured coaching programs, aimed at cultivating consumer relationship building and consumer-focused skills to drive bottom-line revenue increase within the on-premise sales market• Manage sampling program to ensure that the branded and supported events are harnessed as opportunities to best impact target consumers• Roll out and manage specific activation programs and requests for the Mercy Angel Teams regarding sales support and sales drives within region• Build and network with local contacts and opinion leaders to generate broad reaching mission opportunities in line with strategy to grow user base
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Marketing Assistant/CoordinatorRed Bull Jan 2006 - Jul 2012New York, New York, United States• Manage the execution of major Red Bull titled events while operating within the budget and timeline. Responsibilities include travel, lodging, infrastructure, tickets and VIP hospitality (Events include: RB Air Race – NYC, RB Flugtag – Philly, RB BC One – NYC, RB Down & Dirty – NJ, RB Trick or Treat-NYC)• Manage full execution of multiple 3rd party events in the Red Bull Space including strategic creation, staffing, 3rd party sponsor integration, talent coordination and media outreach• Developed and maintain the Event Marketing Master Tracker which includes ROI, and alignment with overall strategy. Coordinating with all field members on their Monthly Marketing Reports, and tracking over 400 events statistics and outcomes including budgets, product sampled, product sold, per cap, spectators/participants and media impression• Coordination of East Business Unit marketing team logistical needs ranging through all aspects of event production including creating B to C branding for promotional collateral• Manage yearly/ bi-yearly East Business Unit Regional and EBU Marketing meetings (lodging/travel/meals/conference area/AV logistics/activities)• Synchronize management with the Field Marketing Managers in regards to budget and liaise with accounts payable department• Communicate with Red Bull North American Headquarters daily and assist with the overall planning of workshops and training tools within the East Business Unit (Red Bull College – NYC and PMP workshops)• Annually collaborate with the Director of Marketing and Specialists in Business Planning preparation while spear headed the introduction of the Business Plan Tool• Supported regional marketing campaigns aligned with the business plan, with a focus on New York City• Participate in the development of the five-year roadmap business planning. Work closely with the cross functional team in the developing of the business plan, ensuring the implementation and the execution from a marketing perspective -
Marketing InternNew York Red Bulls May 2006 - Dec 2006
Cat Concannon, Mba Education Details
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Marketing -
Psychology -
Chemistry
Frequently Asked Questions about Cat Concannon, Mba
What company does Cat Concannon, Mba work for?
Cat Concannon, Mba works for Ctci Technology
What is Cat Concannon, Mba's role at the current company?
Cat Concannon, Mba's current role is Senior Marketing Director | Driving Brand Awareness, Customer Engagement, & Revenue Growth | Expertise in Strategic Marketing, Digital Campaigns, & Data-Driven Insights.
What schools did Cat Concannon, Mba attend?
Cat Concannon, Mba attended Seton Hall University, Montclair State University, Bergen Community College.
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