Catherine Cook Email & Phone Number

Cleveland, Oh, Us

As the Executive Director of Everyday Merchandising (Occasion leader) for American Greetings, I bring a strategic and energetic approach to steering our Everyday Occasion business, which includes our flagship Celebrations - Birthdays (adults + kids), Weddings, Baby showers, and more. With a keen focus on maximizing impact and driving growth, I oversee the development and execution of go-to-market strategies across major retail partners including Walmart, Target, Kroger, Albertsons, Meijer, and Wegmans.My role involves deep collaboration with executive leaders in the Sales organization, where I serve as a strategic partner, aligning merchandising strategies, product innovation, marketing efforts, and commercial objectives to meet and exceed our business goals. My leadership is defined by a commitment to excellence, agility in addressing market demands, and a passion for delivering experiences that resonate deeply with consumers.

Cleveland, Oh, Us

Lead Product Management function for the Everyday Business unit focused on growing sales of our Birthday, Wedding/Anniversary and Baby celebrations business in key customers - Target, Walmart, Amazon and grocery channels. Develop strategies and growth initiatives across retailers as well as direct to consumer/DTC and omnichannel celebrations offerings.

New York, New York, Us

Selected to take part in Adweek’s executive mentorship program. Senior level marketers are paired with CMOs and C-suite executives for 1:1 mentorship and guidance with the goal of advancing mentees careers.

New York, Ny, Us

Teaching assistant for entrepreneur and NYU Marketing Professor, Scott Galloway's edTech start-up, Section. Lead and facilitate experience for 100s of students, from Managers to CMOs through community based learning platform. Students come from some of the world's most admired companies attending from across the globe. Section TAs facilitate conversation, connections and push the strategic thinking forward in a community based setting on Slack. TAs run live case studies, maintain a vibrant community and work with students on final project presentations.

Richmond, Va, Us

Clients: Oreo, DoorDash, new business (Boston Beer, Old Navy) Part of a new cultural engagement, marketing practice at The Martin Agency to deliver on our agency's mission: Impact Culture to Impact Sales.Work across earned, owned, paid media, comms strategy and pr developing frameworks and launch plans to maximize advertising and content impact during culturally relevant moments.

Cleveland, Ohio, Us

Director of Brand, Creative and Retail Marketing for Papyrus and Paper RebelRetailer work: Target, Whole Foods, AmazonStrategy & brand positioning: Papyrus & Paper RebelSocial/Digital marketing: Papyrus & Paper RebelCollaborations & Partnerships: New York Fashion Week, Essie, Taylor Swift, Adam Selman, Chromat, Jonathan Simkhai, Prabal Gurung, Judith Leiber, Alice + Olivia, Lela Rose, Refinery 29 card collaboration & 29 Rooms, Lollapalooza, Art BaselLeadership: Developed 360 degree integrated marketing process to inform seasonal strategy and campaign development for Valentine's Day 2020 and Christmas 2019. Team of 12.

Las Vegas, Nevada, Us

Lead Awareness Marketing for Zappos.com with a focus on brand marketing, PR/influence, experiential events and sponsorships. Reported into Head of Marketing. Responsibilities include strategy, budget, building multi-layered campaigns and leading teams. Experienced in integrated partnerships across digital, brand & experiential work, TV commercials and integrations, buzz & content, blogger/influencer partnerships, agency management, national spokesperson duties & media training. Oversee external communications building the Zappos brand with local and national media across consumer, lifestyle, tech, mobile, business and trade. Experienced in corporate PR and crisis communications.Partnerships: Bay to Breakers, Beat the Blerch, Under Armour, Converse, Life is Beautiful music festival, Extra TV, New York Fashion Week, Wanderlust Yoga festival, Wheel of Fortune, WWD Beauty, Virgin Airlines, NPR, Whole Foods, Albuquerque Balloon Festival, The Rose Bowl

+Hamburg, Germany - International Marketing & Sales for Rewimol Complete - an all-in-one, daily vitamin supplement created for endurance athletes. Rewimol was developed by Ironman triathletes and sponsors various professional and elite athletes around the world. +New York, NY - Marketing Consultant for start-up professional haircare brand. +Örnsköldsvik, Sweden - Seven month professional beauty school training. NYS licensed cosmetologist.+Rauma, Finland - Marketing staff for SM-Liiga (Finnish professional) ice hockey team.

New York, Ny, Us

Developed + executed Designer Collaboration strategies. Partnerships include Alexander McQueen, Dsquared2, Emanuel Ungaro, Manish Arora, Paulina Rubio, Zuca for MAC.Manage creative collateral for limited edition Lady Gaga & Cyndi Lauper Viva Glam campaigns.Manage Retailer Exclusive color cosmetic stories including MAC for Henri Bendel, Selfridges, Nordstrom.Oversee new merchandising initiatives and color product layouts with Creative team.Oversee MAC PRO category sustaining MAC's position as industry leader.Oversee Fragrance, Nail and Cheek categories. Manage seasonal collections and sku management.Pull and analyze monthly NPD Makeup Report and supply to MAC & Estee Lauder Cos. executives.

Paris, Fr

Promoted after 11months. Adapted and launched French skincare and foundation lines, Vichy/Dermablend, in US market. Worked with team to develop professionally staffed Healthy Skincare Centers located in CVS, Walgreens and Duane Reade stores.

Paris, Fr

Active Cosmetics Division. Vichy, La Roche Posay, Dermablend, Skinceuticals.