Marketing and fundraising

• Work cross functionally to expand revenue streams and profitability, with an emphasis on sponsorships• Identify trends and developments in competitive environments and presents findings to stakeholders• Provide market intelligence in the form of research, competitor analysis and event industry insight to assist with new product design and market strategies.• Work cross functionally and with markets to uncover new opportunities to drive revenue growth, marketer ROI and attendee engagement associated with the event business; with a prioritization on sponsorship• Manage the communication around the implementation of new solutions, technologies and tools for markets to leverage, enrich and expand their events business.• Partner with teams to pilot solutions, develop new and reimagined events and share best in class across the entire event portfolio.• Conduct due diligence and use this information to develop integrated revenue/expense analyses, projections, reports and presentations.• Manage the creation and ongoing development of the live event “playbook”, an internal best practice tool, centered around event metrics, sponsorship solutions and conference programming.• Monitor and provide analysis on event development activity

At Beaver Creek, we love our guests, and we are diligent about providing them with the experiences they expect. Thus, we are inviting other premium brands to join us in providing high-end experience for our wonderful guests. Our sponsorship program is carefully designed to provide experiences, not just impressions. It is through our signature events and animations that we create these opportunities interactive experiences between guests and sponsors.

Rouge, hybrid marketing agency merges with long-standing traditional advertising agency and a business development guru to create a Super-Agency! We look at branding, visual identity, relationship marketing, traditional & new media marketing holistically. We understand that great concept and design should also translate into increased sales for our clients. Our clients marketing budgets are investments in the growth of their companies, not just a line item.

• Director of a sales and marketing consulting firm primarily serving the tourism and hospitality industry.• Providing international and domestic marketing cooperative for DMO’s, outfitters, attractions and boutique hotels.• Consulting on a variety of marketing and sales initiatives for various clients including scenic byways, hotels, tour operators, outfitting companies, tourist guides and publications.• Extensive web and e-mail marketing initiatives including social networking, portals and re-sellers.

As Director of Sales and Marketing for Gateway Canyons Resort, I developed and executed the initial business plan for the entire resort development project, defined and developed all marketing and positioning strategies including: Developing and managing a new brand identity; gaining regional, national and international awareness for a previously unknown destination; identifying customer segments both demographically and geographically; property and destination SWOT analysis; start-up, marketing and operating budgets; Pro forma projections; creative direction and execution of all marketing collateral and advertising; and determining high-season and off-season rates to be competitive within our diverse marketplace. In two years of operation, we have seen 100% to 300%+ growth in sales of lodging, conferences and social events, activities and food and beverage despite many challenging factors.

• Development and management of ongoing marketing, public relations, and promotional campaigns for a diverse set of clients and industries including market consulting for destinations such as Moab, UT, Fruita, CO and Grand Junction Downtown Development Authority.• Created a brand development workshop to help clients identify their own charismatic brands.• Concept and writing of television and magazine stories for New West Living travelogue.• Project management for publishing projects.• Design and promotion of all internal marketing.• Sales and marketing for media publications.