Cate Bennett Email and Phone Number
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VP, Creative Director with executive-level skills and a proven track record of leading teams while working cross-functionally and globally to drive sales through powerful brand and campaign strategies. Expertise in building evergreen brand content highlighting the company's unique selling position while developing innovative campaign concepts that stand out in the highly competitive beauty, wellness and hospitality markets. Strong cross-channel skills, connecting the storytelling and creating cohesion. Extensive experience leading, mentoring and motivating high-performing creative teams, implementing processes that enhance workflow efficiencies and presenting to ownership groups.Creative & Leadership Skills: Cross-Functional Relationship Building, Mentoring and Building Creative Teams, Expert DTC Creative Best Practices, Social Media Optimization/SEO + SEM, UI/UX Design Strategies, Concepting and Development, Directing Photo and Video Shoots, and Brand Building.Content & Copy Strategy: tone-of-voice development, style guides, copywriting and content strategy.Art & Copy Direction: websites, microsites, digital ads, storyboards, shoot guides, package and product design, tradeshow booths, A+ content for Amazon, and social media.Photoshoots: directed over 100+ photo and video shoots for brand and product launches, evergreen content with models and products for beauty brands, hotel in-room, and exterior, along with food, beverage, and restaurant shoots. Merchandising: Sephora, ULTA, Salon & Spa Channels.Styling & Staging: The Plaza Suites, Condominiums and The Eloise Suite with Betsey Johnson.Awards: Estée Lauder Package Design, Retail Packaging Association, Pratt Certificate of Excellence, Eddie Editorial & Design, and The Smithsonian Packaging Award & Induction.
Strivectin Operating Company
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- strivectin.com
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Global Vice President, CreativeStrivectin Operating Company Apr 2024 - PresentJohnson City, Tn, Us -
Executive Creative DirectorStrivectin Operating Company Nov 2023 - PresentJohnson City, Tn, Us -
Creative Strategy & Direction | FreelanceCate Bennett Jan 2020 - PresentI help clients increase sales by positioning and elevating brands through a strategic content and campaign strategy that allows for cohesive cross-channel brand storytelling and concept development.Clients: Weleda, Nutrafol, Nulastin, PÜR, butter LONDON, Aloette, Saje Natural Wellness, EllaOla and Cosmedix. -
Senior Creative DirectorSaje Natural Wellness Aug 2021 - Jan 2023Vancouver, British Columbia, CaSteered the growth and evolution of the brand’s creative. I worked with my team to construct a comprehensive asset library from the ground up that embodied our core values, industry trends, and insights. Through close collaboration with cross-functional teams, I optimized processes to streamline asset production and minimize waste. Grew, inspired and managed the creative team while managing freelance designers and writers to ensure cohesive content.• Created a vision for the brand, positioning it with a modern, premium aesthetic.• Cross-Functional liaison with operations, product development, legal, and merchandising.• Brand Steward, proactively updating and steering the brand with insights.• Managed external agencies and vendors - extensive shoot experience. -
Head Of CreativeLiving Proof, Inc. Sep 2018 - Dec 2019Boston, Ma, UsDrove a historic brand refresh providing creative strategy and direction across all channels resulting in increased sales YOY. Partnered with Digital, Social, Brand and Retail Marketing Leadership to redefine our brand pillars to inform an integrated content and campaign strategy to increase brand awareness, cohesiveness and sales. Managed, mentored and quickly grew a high-functioning creative team and collaborated with a broad range of external creative professionals to manage increased marketing demands effectively.• 525% increase in sales and open rate with my strategic email strategy.• 20% increase in monthly Amazon sales due to implementing creative best practices.• 400% increase in advertising campaign revenue YOY.• 80% decrease in photo and video shoot costs while increasing the quantity of content.• Implemented a DAM system to secure Intellectual Property. • Maximized creative and cross-functional efficiencies, resulting in decreased time to market. -
Global Creative DirectorIredale Mineral Cosmetics Jan 2014 - Sep 2018Great Barrington, Ma, UsLed a brand refresh, working closely with Jane, the VP of Marketing and key International Partners. Provided inspired brand and creative direction across all channels and globally for Jane Iredale’s distributors in over 50+ countries worldwide. Grew a high-performing creative team from two to thirteen from the ground up.• 30% increase in website sales due to a website rebuild that I initiated.• 25% increase in brand awareness YOY through a strategic creative redesign.• 20% increase in YOY sales through a drive to launch on Amazon Luxury Beauty.• 85% decrease in photo and video shoot costs while increasing the quantity of assets.• Implemented a DAM system to secure Intellectual Property. • Maximized creative and cross-functional efficiencies, decreasing creative content time to market. -
Creative DirectorKripalu Center For Yoga & Health Sep 2012 - Jan 2014Stockbridge, Ma, UsRepositioned the creative strategy to align with the business objective to appeal to a broader market of wellness consumers. Led the creation of brand and campaign content that drove sales to this broader market. Worked cross-functionally to ensure that all stakeholders’ creative concerns were accounted for when building out creative strategy and process improvements. Managed and mentored creative team of twenty with four direct reports: Director of Content, Director of Video, Art Director and Director of Production. • 20% increase in revenue YOY through a strategic creative and brand repositioning • 40% increase in sales in the first month of website relaunch. • Maximized creative efficiencies, decreasing creative content time to market. -
Principal Creative Director, OwnerCate Bennett Feb 2005 - Jun 2012Creative strategy and direction for brand and campaign development.• 35% increase in American Express Rewards points redemption through Rewards Card campaign refresh. • 15% increase in RevPAR attributed to the Where Dreams Become Memories campaign for The Plaza Hotel.• 90% increase in sales after Todd English rebrand; brand guidelines, packaging and website.Clients: American Express, Starwood Hotels & Resorts Real Estate Group, The Plaza Hotel & Residences and Todd English. -
Vice President, Creative & MarketingElad Group Jun 2007 - Jun 2011New York, UsOnly woman executive in the C-Suite. Elevated from Director to Vice President within 4 months of hire, developing the marketing, public relations and creative strategies to support EL AD’s properties, primarily focusing on The Plaza Hotel & Residences while managing the marketing for 10 additional properties throughout New York City. Key liaison working closely with Fairmont Hotels & Resorts, Stribling & Associates and Kingdom Holdings to ensure EL AD's equity in The Plaza brand. • Record NYC Sale of The Plaza Residence at $48M.• Rebranded The Plaza Brand; creative inducted to The Smithsonian.• Increase in RevPAR YOY, including through the '08 recession.• Key marketing leader reopening The Plaza Hotel. -
Creative LeadStarwood Hotels & Resorts Worldwide, Inc. Nov 2003 - Feb 2005Stamford, Ct, UsAs the leader of the creative team for Westin, the Luxury Collection, and the Real Estate Group, I had the privilege of overseeing the evolution of these brands, crafting campaigns for various platforms such as TV, print, digital and web.• Increased exposure for the Real Estate Group through a brand refresh.• Increased site visits to westin.com by utilizing best practices.• Repositioned The Luxury Collection, working with key stakeholders to create alignment.
Cate Bennett Skills
Cate Bennett Education Details
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Pratt InstituteDesign And Visual Communications -
California Institute Of The ArtsUi/Ux Design Certificate -
University Of Massachusetts AmherstCreative Writing And Advertising -
Duke UniversityRegulatory Affairs Training Program
Frequently Asked Questions about Cate Bennett
What company does Cate Bennett work for?
Cate Bennett works for Strivectin Operating Company
What is Cate Bennett's role at the current company?
Cate Bennett's current role is VP, Global Creative Director | Brand & Campaign Strategy.
What is Cate Bennett's email address?
Cate Bennett's email address is cb****@****ale.com
What is Cate Bennett's direct phone number?
Cate Bennett's direct phone number is (413) 644*****
What schools did Cate Bennett attend?
Cate Bennett attended Pratt Institute, California Institute Of The Arts, University Of Massachusetts Amherst, Duke University.
What skills is Cate Bennett known for?
Cate Bennett has skills like Creative Direction, Advertising, Marketing, Integrated Marketing, Art Direction, Creative Strategy, Branding And Identity, Social Media Marketing, Brand Development, Marketing Communications, Marketing Strategy, Social Media.
Who are Cate Bennett's colleagues?
Cate Bennett's colleagues are Sandra Payan-Mille, Lynda Cannon, Maureen Martinez, Saket Kumar, Teresa Fiorito, Savannah Amaya, Uljana Isak.
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