Cate Bennett

Cate Bennett Email and Phone Number

VP, Global Creative Director | Brand & Campaign Strategy @ StriVectin Operating Company
66 Queens Road, Clifton, Bristol, BS8 1QU.
Cate Bennett's Location
New York, New York, United States, United States
Cate Bennett's Contact Details

Cate Bennett personal email

Cate Bennett phone numbers

About Cate Bennett

VP, Creative Director with executive-level skills and a proven track record of leading teams while working cross-functionally and globally to drive sales through powerful brand and campaign strategies. Expertise in building evergreen brand content highlighting the company's unique selling position while developing innovative campaign concepts that stand out in the highly competitive beauty, wellness and hospitality markets. Strong cross-channel skills, connecting the storytelling and creating cohesion. Extensive experience leading, mentoring and motivating high-performing creative teams, implementing processes that enhance workflow efficiencies and presenting to ownership groups.Creative & Leadership Skills: Cross-Functional Relationship Building, Mentoring and Building Creative Teams, Expert DTC Creative Best Practices, Social Media Optimization/SEO + SEM, UI/UX Design Strategies, Concepting and Development, Directing Photo and Video Shoots, and Brand Building.Content & Copy Strategy: tone-of-voice development, style guides, copywriting and content strategy.Art & Copy Direction: websites, microsites, digital ads, storyboards, shoot guides, package and product design, tradeshow booths, A+ content for Amazon, and social media.Photoshoots: directed over 100+ photo and video shoots for brand and product launches, evergreen content with models and products for beauty brands, hotel in-room, and exterior, along with food, beverage, and restaurant shoots. Merchandising: Sephora, ULTA, Salon & Spa Channels.Styling & Staging: The Plaza Suites, Condominiums and The Eloise Suite with Betsey Johnson.Awards: Estée Lauder Package Design, Retail Packaging Association, Pratt Certificate of Excellence, Eddie Editorial & Design, and The Smithsonian Packaging Award & Induction.

Cate Bennett's Current Company Details
StriVectin Operating Company

Strivectin Operating Company

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VP, Global Creative Director | Brand & Campaign Strategy
66 Queens Road, Clifton, Bristol, BS8 1QU.
Website:
strivectin.com
Cate Bennett Work Experience Details
  • Strivectin Operating Company
    Global Vice President, Creative
    Strivectin Operating Company Apr 2024 - Present
    Johnson City, Tn, Us
  • Strivectin Operating Company
    Executive Creative Director
    Strivectin Operating Company Nov 2023 - Present
    Johnson City, Tn, Us
  • Cate Bennett
    Creative Strategy & Direction | Freelance
    Cate Bennett Jan 2020 - Present
    I help clients increase sales by positioning and elevating brands through a strategic content and campaign strategy that allows for cohesive cross-channel brand storytelling and concept development.Clients: Weleda, Nutrafol, Nulastin, PÜR, butter LONDON, Aloette, Saje Natural Wellness, EllaOla and Cosmedix.
  • Saje Natural Wellness
    Senior Creative Director
    Saje Natural Wellness Aug 2021 - Jan 2023
    Vancouver, British Columbia, Ca
    Steered the growth and evolution of the brand’s creative. I worked with my team to construct a comprehensive asset library from the ground up that embodied our core values, industry trends, and insights. Through close collaboration with cross-functional teams, I optimized processes to streamline asset production and minimize waste. Grew, inspired and managed the creative team while managing freelance designers and writers to ensure cohesive content.• Created a vision for the brand, positioning it with a modern, premium aesthetic.• Cross-Functional liaison with operations, product development, legal, and merchandising.• Brand Steward, proactively updating and steering the brand with insights.• Managed external agencies and vendors - extensive shoot experience.
  • Living Proof, Inc.
    Head Of Creative
    Living Proof, Inc. Sep 2018 - Dec 2019
    Boston, Ma, Us
    Drove a historic brand refresh providing creative strategy and direction across all channels resulting in increased sales YOY. Partnered with Digital, Social, Brand and Retail Marketing Leadership to redefine our brand pillars to inform an integrated content and campaign strategy to increase brand awareness, cohesiveness and sales. Managed, mentored and quickly grew a high-functioning creative team and collaborated with a broad range of external creative professionals to manage increased marketing demands effectively.• 525% increase in sales and open rate with my strategic email strategy.• 20% increase in monthly Amazon sales due to implementing creative best practices.• 400% increase in advertising campaign revenue YOY.• 80% decrease in photo and video shoot costs while increasing the quantity of content.• Implemented a DAM system to secure Intellectual Property. • Maximized creative and cross-functional efficiencies, resulting in decreased time to market.
  • Iredale Mineral Cosmetics
    Global Creative Director
    Iredale Mineral Cosmetics Jan 2014 - Sep 2018
    Great Barrington, Ma, Us
    Led a brand refresh, working closely with Jane, the VP of Marketing and key International Partners. Provided inspired brand and creative direction across all channels and globally for Jane Iredale’s distributors in over 50+ countries worldwide. Grew a high-performing creative team from two to thirteen from the ground up.• 30% increase in website sales due to a website rebuild that I initiated.• 25% increase in brand awareness YOY through a strategic creative redesign.• 20% increase in YOY sales through a drive to launch on Amazon Luxury Beauty.• 85% decrease in photo and video shoot costs while increasing the quantity of assets.• Implemented a DAM system to secure Intellectual Property. • Maximized creative and cross-functional efficiencies, decreasing creative content time to market.
  • Kripalu Center For Yoga & Health
    Creative Director
    Kripalu Center For Yoga & Health Sep 2012 - Jan 2014
    Stockbridge, Ma, Us
    Repositioned the creative strategy to align with the business objective to appeal to a broader market of wellness consumers. Led the creation of brand and campaign content that drove sales to this broader market. Worked cross-functionally to ensure that all stakeholders’ creative concerns were accounted for when building out creative strategy and process improvements. Managed and mentored creative team of twenty with four direct reports: Director of Content, Director of Video, Art Director and Director of Production. • 20% increase in revenue YOY through a strategic creative and brand repositioning • 40% increase in sales in the first month of website relaunch.
• Maximized creative efficiencies, decreasing creative content time to market.
  • Cate Bennett
    Principal Creative Director, Owner
    Cate Bennett Feb 2005 - Jun 2012
    Creative strategy and direction for brand and campaign development.• 35% increase in American Express Rewards points redemption through Rewards Card campaign refresh. • 15% increase in RevPAR attributed to the Where Dreams Become Memories campaign for The Plaza Hotel.• 90% increase in sales after Todd English rebrand; brand guidelines, packaging and website.Clients: American Express, Starwood Hotels & Resorts Real Estate Group, The Plaza Hotel & Residences and Todd English.
  • Elad Group
    Vice President, Creative & Marketing
    Elad Group Jun 2007 - Jun 2011
    New York, Us
    Only woman executive in the C-Suite. Elevated from Director to Vice President within 4 months of hire, developing the marketing, public relations and creative strategies to support EL AD’s properties, primarily focusing on The Plaza Hotel & Residences while managing the marketing for 10 additional properties throughout New York City. Key liaison working closely with Fairmont Hotels & Resorts, Stribling & Associates and Kingdom Holdings to ensure EL AD's equity in The Plaza brand. • Record NYC Sale of The Plaza Residence at $48M.• Rebranded The Plaza Brand; creative inducted to The Smithsonian.• Increase in RevPAR YOY, including through the '08 recession.• Key marketing leader reopening The Plaza Hotel.
  • Starwood Hotels & Resorts Worldwide, Inc.
    Creative Lead
    Starwood Hotels & Resorts Worldwide, Inc. Nov 2003 - Feb 2005
    Stamford, Ct, Us
    As the leader of the creative team for Westin, the Luxury Collection, and the Real Estate Group, I had the privilege of overseeing the evolution of these brands, crafting campaigns for various platforms such as TV, print, digital and web.• Increased exposure for the Real Estate Group through a brand refresh.• Increased site visits to westin.com by utilizing best practices.• Repositioned The Luxury Collection, working with key stakeholders to create alignment.

Cate Bennett Skills

Creative Direction Advertising Marketing Integrated Marketing Art Direction Creative Strategy Branding And Identity Social Media Marketing Brand Development Marketing Communications Marketing Strategy Social Media Digital Media Copywriting Graphic Design Adobe Creative Suite Social Networking Strategy Project Management Online Communications Competitive Analysis Corporate Branding Email Marketing Direct Mail Interactive Advertising Public Relations Digital Strategy Art New Media Concept Development Online Advertising Digital Marketing Direct Marketing Outdoor Advertising Television Packaging Packaging Design

Cate Bennett Education Details

  • Pratt Institute
    Pratt Institute
    Design And Visual Communications
  • California Institute Of The Arts
    California Institute Of The Arts
    Ui/Ux Design Certificate
  • University Of Massachusetts Amherst
    University Of Massachusetts Amherst
    Creative Writing And Advertising
  • Duke University
    Duke University
    Regulatory Affairs Training Program

Frequently Asked Questions about Cate Bennett

What company does Cate Bennett work for?

Cate Bennett works for Strivectin Operating Company

What is Cate Bennett's role at the current company?

Cate Bennett's current role is VP, Global Creative Director | Brand & Campaign Strategy.

What is Cate Bennett's email address?

Cate Bennett's email address is cb****@****ale.com

What is Cate Bennett's direct phone number?

Cate Bennett's direct phone number is (413) 644*****

What schools did Cate Bennett attend?

Cate Bennett attended Pratt Institute, California Institute Of The Arts, University Of Massachusetts Amherst, Duke University.

What skills is Cate Bennett known for?

Cate Bennett has skills like Creative Direction, Advertising, Marketing, Integrated Marketing, Art Direction, Creative Strategy, Branding And Identity, Social Media Marketing, Brand Development, Marketing Communications, Marketing Strategy, Social Media.

Who are Cate Bennett's colleagues?

Cate Bennett's colleagues are Sandra Payan-Mille, Lynda Cannon, Maureen Martinez, Saket Kumar, Teresa Fiorito, Savannah Amaya, Uljana Isak.

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